"Commerce in Culture" is an innovative study of how states have
responded to the globalization of the film sector. Concerned with
more than film content or substance, the book exposes the ongoing
political and economic struggles that shape cultural production and
trade in the world. The historical focus is on Hollywood's
engagement with rivals and partners in two leading developing
countries, Egypt and Mexico, beginning with the birth of their
national film industries in the late 1920s. State and market
institutions evolved differently in each context, acting like
national prisms to mediate international competition and produce
distinctive results. As filmmaking has become a dynamic focal point
in the new economy, "Commerce in Culture" reveals a vital but
neglected part of the global terrain.
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