This book reveals the development, expression and potency of
organisational culture and identity. With an emphasis on diagnosing
culture and its underlying beliefs and assumptions, the book also
shows how sport cultures can be reinvented, rebuilt and redesigned
so that they create a productive, high performance organisational
environment. This book is for readers who want to destroy the
tyranny of tradition that keeps organisations in the managerial
dark-ages, and transform clubs, associations, agencies and
businesses into powerful collective identities.
General
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