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Cinemulacrum - A Secret History of Film / Video, 1960-2010 (Paperback)
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Cinemulacrum - A Secret History of Film / Video, 1960-2010 (Paperback)
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Cinemulacrum, a conflation of "cinema," the art of the Hollywood
film, and simulacrum, a reality counterfeit, was coined to
designate contemporary media culture. This period is distinguished
by the advent of digital film/video, an ideology of fantasy as the
central narrative of movies and television, and a ruling audience
demographic of the young adult. A pre-cinemulacrum era (1960-1980)
and Age of Cinemulacrum (1980 to the present day) are demarcated to
examine the fall-and rise-of classical Hollywood and the hegemony
of television in a media dyad of movies and television.
Cinemulacrum argues that the convergence of technology, ideology,
and audience represent the primary factors surrounding the social
immediacy of movies and television, and that video, fantasy, and
the young adult have replaced film, realism, and the family as the
outstanding attributes of contemporary media culture. A
contemporary vision of media culture emerges in the 1980s. George
Lucas and Steven Spielberg lead a populist new wave, combining
technological modernity with a retro sensibility grounded both in
B-movie melodramas and the genteel, domesticated television
sit-coms of the 1950s. Television, however, gains an unrivaled
authority through the spinoff production model and the expanded
resources of cable with its 24/7 news, sports, and movies.
Advocating a new or alternate history of movies and television, the
author assesses critical trends from America's hybrid media
culture. The pre-cinemulacrum era is unraveled through an
"apocrypha of violence"-a cycle of conflicting portrayals of movie
violence and heroism in Bonnie and Clyde, Dirty Harry, The
Godfather, Taxi Driver, and Rocky. The Age of Cinemulacrum is then
characterized by the 'making of simulacra'-the proliferating nature
of movie sequels, prequels, and "special editions"-and by
television's multi-generational young adult demographic of The
Cosby Show, Seinfeld, and The Simpsons. The author concludes his
study with an annotated timeline-"The Seven Ages of
Cinemulacrum"-listing the history-making movies and television
programs in contemporary media culture.
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