The Handbook of European Brand Rights Management - How to Develop, Manage and Protect Your Trademarks, Domains, Designs and Copyrights (Hardcover)

In Europe, a series of mechanisms is now in place to allow brands to grow quickly from one level to the next. Major players have more options for building their brand equity on a continental basis. American challengers have the chance to compete on a much larger scale than their size might otherwise warrant.
Designed as a practical guide to the commercial mechanics of managing a brand in Europe, this book targets an audience of brand managers, rights holders, brand consultants and investors. Drawing on a wide range of professional expertise and commercial experience, it gives an easy-to-follow account of how trademarks, domains, designs and copyright can be combined within a brand strategy.
By using commercial rights as a set of tools as well as a legal safeguard, brand owners will be better placed to maintain their distinctive position, justify the premium they charge and find extra streams of revenue.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	August 2011
First published:	September 2011
Authors:	Adam Jolly
Dimensions:	248 x 178 x 23mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	240
ISBN-13:	978-0-7494-6144-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Law > European Union (EU) law > EU private, property, family law > EU personal property law > EU intellectual property, copyright & patents law
LSN:	0-7494-6144-6
Barcode:	9780749461447

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