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Books > Business & Economics > Business & management > Business strategy

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The Innovation Handbook - How to Profit from Your Ideas, Intellectual Property and Market Knowledge (Hardcover, 3rd Revised edition) Loot Price: R1,096
Discovery Miles 10 960
The Innovation Handbook - How to Profit from Your Ideas, Intellectual Property and Market Knowledge (Hardcover, 3rd Revised...

The Innovation Handbook - How to Profit from Your Ideas, Intellectual Property and Market Knowledge (Hardcover, 3rd Revised edition)

Adam Jolly

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Loot Price R1,096 Discovery Miles 10 960 | Repayment Terms: R103 pm x 12*

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In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: July 2013
First published: 2013
Authors: Adam Jolly
Dimensions: 247 x 177 x 25mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 360
Edition: 3rd Revised edition
ISBN-13: 978-0-7494-6533-9
Categories: Books > Business & Economics > Business & management > Business strategy
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LSN: 0-7494-6533-6
Barcode: 9780749465339

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