The Routledge Handbook of Sports Sponsorship provides a
comprehensive guide to the successful management of sport
sponsorship. From the development of an appropriate strategy to the
implementation of the sponsorship operation through to post-event
analysis, this book offers an authoritative reference for large and
small events. The text also provides an accessible review of the
legal issues associated with marketing, copyright and contracts in
print, television and radio sponsorship, illustrated with a wealth
of case studies. Includes: * Sports marketing and sports management
theory. * Stage by stage analysis of the sponsorship process *The
roles of different key stakeholders in the process * Thorough
explanation of copyright and contract law for sports sponsorship *
Major international sports sponsorship case-studies examined from
concept stage through to post-event analysis. The Routledge
Handbook of Sports Sponsorship is essential reading for students
and a valuable reference for professionals in sports law, sports
management, sports marketing and brand management.
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