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Community Engagement and Investment (Paperback)
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Community Engagement and Investment (Paperback)
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Sustainability is about the long-term wellbeing of society, an
issue that encompasses a wide range of aspirational targets
including ending poverty and hunger; ensuring healthy lives and
promoting wellbeing for all; ensuring inclusive and equitable
quality education and promoting lifelong learning opportunities for
all; and promoting sustained, inclusive and sustainable economic
growth, full and productive employment and decent work for all.
Clearly the challenges associated with pursuing the goals are
daunting and for most businesses it may be difficult for them to
see how they can play a meaningful role in address them. While it
is common for "society" to be identified as an organizational
stakeholder, the reality is that one company cannot, acting on its
own, achieve all the goals associated with societal wellbeing.
However, every company, regardless of its size, can make a
difference in some small, yet meaningful way, in the communities in
which they operate, and more and more attention is being focused on
the impact that companies have within their communities. Focusing
on the community level allows an organization to set meaningful
targets and implement programs that fit the scale of its operations
and which can provide the most immediate value to the organization
and its stakeholders. Societal wellbeing projects and initiatives
must ensure that the organization does not compromise, and instead
improves, the wellbeing of local communities through its value
chain and in society-at-large. This book is a comprehensive guide
to community engagement and investment, beginning with a survey of
community-related voluntary standards and then turning to strategy
and management, community engagement, community investment and
reporting and communications on community-related activities.
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