Founded in 1904 by representatives of the sporting organisations
of six European nations then expanding into the Americas, Asia and
Africa FIFA has developed to become one of the most high profile
and lucrative businesses in the global consumer and cultural
industry. Recent years however have been characterised by a series
of crises leaving the organisation open to critique and exposure,
and creating a soap operatic narrative of increasing interest to
the global media.
In this critical new account of one of the world s most important
sporting institutions, Professor Alan Tomlinson investigates the
history of FIFA and the underlying political dynamics
characterising its growth. The book explores the influence of the
men who have led FIFA, the emergence of the World Cup as FIFA s
exclusive product, FIFA s relationships with other federations and
associations, the crises that have shaped its recent history, and
the issues and challenges that are likely to shape its future.
Particular focus is given to selected moments in the post-
Havelange administration and the way in which FIFA, its current
president Joseph Blatter and some key close colleagues have
responded to and survived successive scandals. The book provides a
foundation for understanding the growth and development of what is
widely accepted as the world s most popular sport; sheds light on
the shifting politics of nationalism in the post-colonial period;
and reveals the opportunistic forms of personal aggrandizement
shaping an increasingly media-influenced and globalizing world in
which international sport was both a harbinger and an early
reflection of these trends and forces.
Fascinating and provocative, this is essential reading for
anybody with an interest in soccer, sport and society, sports
governance, or global organisations.
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