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Jenseits Der OEko-Nische (German, Hardcover) Loot Price: R2,032
Discovery Miles 20 320
Repayment Terms: R190 pm x 12*
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Jenseits Der OEko-Nische (German, Hardcover): Alex Villiger, Arnt Meyer, Rolf Wustenhagen

Jenseits Der OEko-Nische (German, Hardcover)

Alex Villiger, Arnt Meyer, Rolf Wustenhagen

Series: Themenhefte Schwerpunktprogramm Umwelt

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Loot Price R2,032 Discovery Miles 20 320 | Repayment Terms: R190 pm x 12*

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Auf vielen Markten haben heute umweltvertragliche Produkte zwar eine ``OEko-Nische`` erobert, eine Diffusion in den Massenmarkt kann jedoch erst an wenigen Einzelbeispielen beobachtet werden. Dabei ist der Nischenstatus von OEko-Produkten keinesfalls eine unabanderliche Tatsache, sondern durch ein Zusammenwirken von innovativem Marketing und foerderlichen Rahmenbedingungen durchaus uberwindbar. Dies belegen die Autoren, indem sie zunachst einen konzeptionellen Rahmen entwickeln, der zur Analyse der heutigen OEko-Nischen sowie fur die Erkundung von Marktsegmenten und Unternehmensstrategien jenseits der Nische dient, und diesen exemplarisch auf die Lebensmittel-, Bekleidungs- und Elektrizitatsbranche anwenden.

General

Imprint: Birkhauser Verlag AG
Country of origin: Switzerland
Series: Themenhefte Schwerpunktprogramm Umwelt
Release date: February 2000
First published: February 2000
Authors: Alex Villiger • Arnt Meyer • Rolf Wustenhagen
Dimensions: 234 x 156 x 21mm (L x W x T)
Format: Hardcover
Pages: 374
ISBN-13: 978-3-7643-6247-8
Languages: German
Categories: Books > Earth & environment > The environment > Management of land & natural resources
Books > Professional & Technical > Environmental engineering & technology > General
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LSN: 3-7643-6247-2
Barcode: 9783764362478

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