Vision and visuality are two concepts widely discussed and
debated in philosophy and social science literature. Some authors
even suggest that the entire Western intellectual tradition is
strongly shaped by the paradigm of vision; the inspection and
analysis of specimens collected from social reality are regarded as
the only legitimate source of truth. However, in organizations, a
variety of visual practices are employed in for instance
science-based innovation in for instance the pharmaceutical
industry and in architect work. Such visual practices include the
use of various technoscientific machinery and tools to more mundane
uses of full-scale models and photos in architect work. In
comparison to the various linguistic perspectives on organizations,
vision and visuality remain surprisingly little theorized and
examined in the organization literature.
Visual Culture in Organizations offers an introduction to the
literature on vision and visuality that is relevant to
organizational theory (comparing and contrasting it to the
well-documented area of linguistic theory in organizations),
proposes a theoretical framework for visual culture in
organizations, and provides empirical illustrations to the
theoretical framework. The book shows that visual practices are a
central procedure in the day-to-day routines of organizations and
are long overdue for close examination.
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