Vision and visuality are two concepts widely discussed and debated
in philosophy and social science literature. Some authors even
suggest that the entire Western intellectual tradition is strongly
shaped by the paradigm of vision; the inspection and analysis of
specimens collected from social reality are regarded as the only
legitimate source of truth. However, in organizations, a variety of
visual practices are employed in for instance science-based
innovation in for instance the pharmaceutical industry and in
architect work. Such visual practices include the use of various
technoscientific machinery and tools to more mundane uses of
full-scale models and photos in architect work. In comparison to
the various linguistic perspectives on organizations, vision and
visuality remain surprisingly little theorized and examined in the
organization literature. Visual Culture in Organizations offers an
introduction to the literature on vision and visuality that is
relevant to organizational theory (comparing and contrasting it to
the well-documented area of linguistic theory in organizations),
proposes a theoretical framework for visual culture in
organizations, and provides empirical illustrations to the
theoretical framework. The book shows that visual practices are a
central procedure in the day-to-day routines of organizations and
are long overdue for close examination.
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