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Advances in Advertising Research (Vol. XII) - Communicating, Designing and Consuming Authenticity and Narrative (Hardcover, 1st ed. 2023) Loot Price: R4,376
Discovery Miles 43 760
Repayment Terms: R410 pm x 12*
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Advances in Advertising Research (Vol. XII) - Communicating, Designing and Consuming Authenticity and Narrative (Hardcover, 1st...

Advances in Advertising Research (Vol. XII) - Communicating, Designing and Consuming Authenticity and Narrative (Hardcover, 1st ed. 2023)

Alexandra Vignolles, Martin K.J. Waiguny

Series: European Advertising Academy

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Loot Price R4,376 Discovery Miles 43 760 | Repayment Terms: R410 pm x 12*

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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: European Advertising Academy
Release date: April 2023
First published: 2023
Editors: Alexandra Vignolles • Martin K.J. Waiguny
Dimensions: 210 x 148mm (L x W)
Format: Hardcover
Pages: 366
Edition: 1st ed. 2023
ISBN-13: 978-3-658-40428-4
Categories: Books
LSN: 3-658-40428-0
Barcode: 9783658404284

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