This volume is a compilation of research presented at the 19th
International Conference in Advertising (ICORIA), held in Bordeaux
(France) in June 2021. Renowned scholars from around the globe
share their knowledge and contribute to state-of-the-art research
on advertising research. This volume is intended to academic,
professional and student readership.
General
Imprint: |
Springer Gabler
|
Country of origin: |
Germany |
Series: |
European Advertising Academy |
Release date: |
April 2023 |
First published: |
2023 |
Editors: |
Alexandra Vignolles
• Martin K.J. Waiguny
|
Dimensions: |
210 x 148mm (L x W) |
Format: |
Hardcover
|
Pages: |
366 |
Edition: |
1st ed. 2023 |
ISBN-13: |
978-3-658-40428-4 |
Categories: |
Books
|
LSN: |
3-658-40428-0 |
Barcode: |
9783658404284 |
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