Before the Ad Image - Body Memory in Motion (Paperback)

The ad image has become the focus of ad research, and to a certain extent this is justified. To understand how the ad image is received, the tradition of advertising creators, planners and buyers have asserted it is based on memory. Specifically, it is rooted in affective memory in which the unconscious plays a role. The other side is cognitive, where the image may be received, but less affectively. Today, neuroscience is being deployed to validated current findings in order to prove advertising legitimization. The biggest companies are involved in the business of using technological reading of biomedicine to validate claims. However, the theoretical apparatuses remain the same as before. This book demonstrates a short critique of the theories and technology trending within the industry and demonstrates how the industry should be looking at the phenomenological foundations of memory as a body kinesthetic engagement before the image.

General

Imprint:	nova science publishers
Country of origin:	United States
Release date:	September 2018
Authors:	Algis Mickunas • Joeseph Pilotta
Dimensions:	230 x 155mm (L x W)
Format:	Paperback
Pages:	181
ISBN-13:	978-1-5361-4252-5
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Promotions
LSN:	1-5361-4252-2
Barcode:	9781536142525

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