Do ethics pay? In an attempt to answer this question, the authors
analyze the economic theories that might rehabilitate ethics in the
world of sales and turn them into an effective tool for conducting
negotiations. This book proposes a "bottom-up" approach that starts
from an analysis of sales activities to build a business style
that, if adopted by an entire organization, can make the difference
thus enhancing the company's success. Italian culture provides a
backdrop to the book; the authors reinterpret the particular nature
of the country's economic and social fabric and integrate this into
an approach to business that can create authentic relationships,
shared prosperity and quality of life across other cultures. Sale
Ethics stimulates the development of a self-entrepreneurial
mind-set that is useful in any field, and provides a simple and
effective method of capitalizing on your own talents while
respecting others and at the same time garnering the rewards of
ethical behavior.
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