First published in 1964, Alison Adburgham's Shops and Shopping,
1880-1914: Where and in What Matter the Well-Dressed Englishwoman
Bought Her Clothes is a rightly celebrated and groundbreaking
contribution to the social history of retail selling. Adburgham
charts the Victorian origins and subsequent ascent of the
'department store', a mode of shopping that offered the customer an
enviable selection of wares, a fixed price, and a recreational
browsing experience that began with goods placed temptingly behind
plate-glass and continued through shops carefully arranged so that
customers might wander. These great emporia changed the labours and
livelihoods of craftspeople and small shop-keepers, enhanced the
reputation of England's capital and regional cities, and even
altered the social climate of England. Immaculately researched from
primary sources, Shops and Shopping is one of the key texts in the
scholarly analysis of early mass consumer culture.
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