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Books > Computing & IT > Applications of computing > Artificial intelligence
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Marketing and Smart Technologies - Proceedings of ICMarkTech 2020 (Paperback, 1st ed. 2021)
Loot Price: R7,377
Discovery Miles 73 770
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Marketing and Smart Technologies - Proceedings of ICMarkTech 2020 (Paperback, 1st ed. 2021)
Series: Smart Innovation, Systems and Technologies, 205
Expected to ship within 10 - 15 working days
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This book includes selected papers presented at the International
Conference on Marketing and Technologies (ICMarkTech 2020), held at
ISCTE - University Institute of Lisbon, in the city of Lisbon in
Portugal, between 8 and 10 October 2020. It covers up-to-date
cutting-edge research on artificial intelligence applied in
marketing, virtual and augmented reality in marketing, business
intelligence databases and marketing, data mining and big data,
marketing data science, web marketing, e-commerce and v-commerce,
social media and networking, geomarketing and IoT, marketing
automation and inbound marketing, machine learning applied to
marketing, customer data management and CRM, and neuromarketing
technologies.
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