Marketing and Smart Technologies - Proceedings of ICMarkTech 2020 (Paperback, 1st ed. 2021)

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Smart Innovation, Systems and Technologies, 205
Release date:	March 2022
First published:	2021
Editors:	Alvaro Rocha • Jose Luis Reis • Marc K. Peter • Ricardo Cayolla • Sandra Loureiro • Zorica Bogdanovic
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	797
Edition:	1st ed. 2021
ISBN-13:	978-981-3341-85-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Computing & IT > Applications of computing > Artificial intelligence > General
LSN:	981-3341-85-8
Barcode:	9789813341852

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