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Managing Business Interfaces - Marketing and Engineering Issues in the Supply Chain and Internet Domains (Hardcover, 2004 ed.) Loot Price: R4,548
Discovery Miles 45 480
Managing Business Interfaces - Marketing and Engineering Issues in the Supply Chain and Internet Domains (Hardcover, 2004 ed.):...

Managing Business Interfaces - Marketing and Engineering Issues in the Supply Chain and Internet Domains (Hardcover, 2004 ed.)

Amiya K. Chakravarty, Jehoshua Eliashberg

Series: International Series in Quantitative Marketing, 16

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Loot Price R4,548 Discovery Miles 45 480 | Repayment Terms: R426 pm x 12*

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Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space.

Managing Business Interfaces Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.

General

Imprint: Springer-Verlag New York
Country of origin: United States
Series: International Series in Quantitative Marketing, 16
Release date: December 2003
First published: 2004
Editors: Amiya K. Chakravarty • Jehoshua Eliashberg
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Hardcover
Pages: 332
Edition: 2004 ed.
ISBN-13: 978-1-4020-7614-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-4020-7614-2
Barcode: 9781402076145

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