Integration is an important and practical matter in today's
globalized commerce. This has led companies and organizations to
place increasing emphasis on creating a seamless workflow
environment from one business function to another. The academic
research community recognizes the importance of providing
problem-solving direction to the different, and sometimes
conflicting, functional perspectives of marketing, engineering,
logistics, and manufacturing. The research streams that
characterize these issues are in the domain of business interfaces.
These include the benefits of coordination, new product
development, product portfolio management, supply chain
coordination, and partnerships and collaboration in the internet
space.
Managing Business Interfaces Marketing, Engineering, and
Manufacturing Perspectives provides state-of-the-art summary as
well as new thoughts in managing business interfaces. Through
eleven invited chapters, it brings together the latest developments
in leading edge research related to new product development, supply
chain management, e-business operations, and field studies.
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