The chapters in this volume are selected from the best papers
presented at the 10th Annual Consumer Culture Theory Conference
held at the University of Arkansas, USA in June 2015. The diverse
interpretive research and theory represented in this volume
provides the reader with intellectually stimulating opportunities
to examine the intersections between a variety of topics that
represent the cutting edge in consumer research. These studies draw
on an array of qualitative methodologies and the substantive topics
represent crucial issues for our times.
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