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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues

Better Choices - Ensuring South Africa's Future (Paperback): Greg Mills, Mcebisi Jonas, Haroon Bhorat, Ray Hartley Better Choices - Ensuring South Africa's Future (Paperback)
Greg Mills, Mcebisi Jonas, Haroon Bhorat, Ray Hartley
R350 R301 Discovery Miles 3 010 Save R49 (14%) Ships in 5 - 10 working days

All the numbers on South Africa’s crisis dashboard are blinking red. The economy is failing to grow and more and more young people find themselves on the outside looking in as education falters and jobs disappear. Energy and transport are in crisis. Governance is floundering as debt mounts and government runs out of money.

Better Choices is a collection by South Africa’s top thinkers on the political economy, providing an unflinching account of the myriad challenges the country faces. The picture that emerges is of a nation on the brink of a catastrophic slide into failure unless better, if tough, policy choices are made. As stark as these problems are, their solutions are tantalisingly close at hand. The chapters in this book outline exactly the solutions – those ‘better choices’– that need to be made by leadership to alter the country’s bleak trajectory.

South Africa cannot talk its way out of trouble. Key to success is removing the sources of friction – the red tape, over-regulation and rents – that slow down investment. This is only possible if a more effective, focused government acts decisively.

Compiled by The Brenthurst Foundation, Africa’s leading think tank on economic development, Better Choices is for those who want to build a positive, inclusive future for South Africa.

Our Land, Our Rent, Our Jobs - Uncovering The Explosive Potential For Growth Via Resource Rentals (Paperback): Stephen... Our Land, Our Rent, Our Jobs - Uncovering The Explosive Potential For Growth Via Resource Rentals (Paperback)
Stephen Meintjes, Michael Jacques; Foreword by Nobantu Mbeki
R245 R192 Discovery Miles 1 920 Save R53 (22%) Ships in 5 - 10 working days

A book that taps into the current debate around resource rentals in South Africa, and outlines practical steps that can be taken to a different tax regime.

Land rent can provide jobs for all if we just collect it instead of taxing those who create wealth or seek merely to survive. This rent, or the locational advantage of each piece of land, is owed to the community, whose grant of security of tenure enables the owner to enjoy its man-made and natural advantages. Rent has been a phenomenon since the time of the Physiocrats and Adam Smith, but its potential has been ignored and the world has got lost in an economic jungle of its own making.

This book is based on a very simple proposal: replace most taxation with collection of land and other natural resource rentals. It shows the way to the broad uplands of prosperity for all, and explains why it is time for us to talk about rent! It taps into the current debate in the media and economic and political circles around resource rentals in South Africa, and outlines practical steps that can be taken to a different tax regime. This book is highly relevant and topical, and offers much to stimulate further debate whilst offering something positive and workable.

Rebels And Rage - Reflecting On #FeesMustFall (Paperback): Adam Habib Rebels And Rage - Reflecting On #FeesMustFall (Paperback)
Adam Habib
R574 Discovery Miles 5 740 Ships in 10 - 15 working days

“Rebels And Rage is a critically important contribution to public discussion about #FeesMustFall”–Eusebius McKaiser

Adam Habib, the most prominent and outspoken university official through the recent student protests, takes a characteristically frank view of the past three years on South Africa’s campuses in this new book. Habib charts the progress of the student protests that erupted on Wits University campus in late 2015 and raged for the better part of three years, drawing on his own intimate involvement and negotiation with the students, and also records university management and government responses to the events. He critically examines the student movement and individual student leaders who emerged under the banners #feesmustfall and #Rhodesmustfall, and debates how to achieve truly progressive social change in South Africa, on our campuses and off.

This book is both an attempt at a historical account and a thoughtful reflection on the issues the protests kicked up, from the perspective not only of a high-ranking member of university management, but also Habib as political scientist with a background as an activist during the struggle against apartheid. Habib moves between reflecting on the events of the last three years on university campuses, and reimagining the future of South African higher education.

101 Water Wise Ways (Paperback): Helen Moffett 101 Water Wise Ways (Paperback)
Helen Moffett 1
R150 R117 Discovery Miles 1 170 Save R33 (22%) Ships in 5 - 10 working days

An essential guide for those dealing with the Cape Water Crisis and for general water saving in South and southern Africa, a notoriously water-scarce region.

Three provinces in South Africa have been declared national disaster zones because of drought. The way we think about water needs to change, and fast. This is especially true for those of us who have running water and flush sanitation piped into our homes. For millions of South Africans, water is already a precious resource that costs toil to collect and fuel to heat. Our middle-class expectations that water will gush steaming from our dozens of indoor taps 24/7 are going to look as bizarre to future generations as the spectacle of Cleopatra bathing in asses’ milk. Our Roman-orgy relationship with water is over.

This book will hopefully help to alleviate water panic and distress. A “can-do” compendium, it’s meant to be a guide, not prescriptive – not all solutions or tips are one-size-fits-all. Think of it as an ally in your fight to save water and part of your survival kit, along with the first-aid box; Valium for water-worriers.

Truth To Power - My Three Years Inside Eskom (Paperback): Andre de Ruyter Truth To Power - My Three Years Inside Eskom (Paperback)
Andre de Ruyter 2
R380 R297 Discovery Miles 2 970 Save R83 (22%) Ships in 5 - 10 working days

When André de Ruyter took over as Eskom CEO in January 2020, he quickly realised why it was considered the toughest job in South Africa.

Aside from neglected equipment, ageing power stations and an eroded skills base, he discovered that Eskom was crippled by corruption on a staggering scale. Fake fuel oil deliveries at just one power station cost Eskom R100 million per month; kneepads retailing for R150 a pair were purchased for R80 000; billions of rands of equipment supposedly housed in the company’s storerooms was missing. Faced with police inaction, he was compelled to plunge into a world that was foreign to him – a world of spies and safe houses, of bulletproof vests and bodyguards.

In Truth to Power, De Ruyter tells the behind-the-scenes story of how he launched a private investigation that exposed at least four criminal cartels feeding off Eskom. While fighting this scourge, he had to deal with political interference, absurd regulations, non-paying municipalities, unfounded accusations of racism, wildcat strikes, sabotage and a poisoning attempt. De Ruyter takes the reader inside the boardrooms and government meetings where South Africa’s future is shaped, with ministers often pulling in conflicting directions. He explains how renewable energy is the cheapest and quickest solution to our power crisis, in spite of fierce opposition from vested coal interests.

De Ruyter candidly reflects on his three years at the power utility, his successes and failures, his reasons for leaving and his hopes for the future. As someone who worked at the highest levels of the state but is not beholden to the ruling party, he is uniquely placed to speak truth to power.

Adulting 101 - How To Survive The Real World (Paperback): Jen Thorpe Adulting 101 - How To Survive The Real World (Paperback)
Jen Thorpe 1
R295 R254 Discovery Miles 2 540 Save R41 (14%) Ships in 4 - 8 working days

There is a lot that they don’t (and probably can’t) teach you in school. It feels like we spend a lot of time learning about plant cells and different types of rocks and too little time learning about budgeting, being healthy, human rights, sexual health, surviving heartbreak, and financial freedom.

The truth is that sometimes (often!) it is hard to be an adult. It involves making decisions all the time. It’s expensive. You have to navigate mostly dodgy expectations and stories about work and relationships and sex and your finances. And sometimes you want to scream – WHY DID NOBODY TELL ME THIS?

Join Jen Thorpe as she tells you about all the things you wish you knew as an adult. Thorpe covers your health, relationships, sex, work and money. She also discusses the government, media and social media, crime and climate change. This book is about how to survive in the real world, filled with helpful advice and practical tips, it has everything you need to know.

How To Fix South Africa - An Owner's Manual (Paperback): Kanthan Pillay How To Fix South Africa - An Owner's Manual (Paperback)
Kanthan Pillay
R289 R235 Discovery Miles 2 350 Save R54 (19%) Ships in 4 - 8 working days

Our country is in turmoil: political corruption at the highest levels of government; criminals able to walk out of prison at their convenience and live lives of luxury; and power blackouts for 12 hours a day.

But we South Africans also know how to make things work.

This book is a wealth of simple, cost-effective ideas that could immediately improve our nation:

  • Want to know how to revitalize tourism in SA? There’s a way, and it’s free!
  • Transform our policing system without breaking the bank.
  • Upgrade our education and healthcare without adding a cent to the budget.
  • Implement a sustainable alternative to the basic income grant while boosting the economy.
  • Resolve the land issue without resorting to expropriation.

No matter who you vote for, get your politicians to drive these ideas.

From Ivory Towers To Ebony Towers - Transforming Humanities Curricula In South Africa, Africa And African-American Studies... From Ivory Towers To Ebony Towers - Transforming Humanities Curricula In South Africa, Africa And African-American Studies (Paperback)
Oluwaseun Tella, Shireen Motala
R350 R273 Discovery Miles 2 730 Save R77 (22%) Ships in 5 - 10 working days

Despite two-and-a-half decades of black majority rule after 1994, much of South African higher education in the area of humanities continues to embrace European models and paradigms. This is despite concepts such as Africanisation, indigenisation and decolonisation of the curriculum having become buzzwords, especially after the #MustFall campaigns, student-led protests from 2015.

This book argues that, beyond the use of internally constructed strategies to foster curriculum transformation in South Africa, it is important to draw lessons from the curriculum transformation efforts of other African countries and African-American studies in the United States (US).

The end of colonialism in Africa from the 1950s marked the most important era in curriculum transformation efforts in African higher education, evident in the rise of leading decolonial schools: the Ibadan School of History, the Dar es Salaam School of Political Economy and the Dakar School of Culture. These centres used rigorous research methods such as nationalist historiography and oral sources to challenge Eurocentric epistemologies. African-American studies emerged in the US from the 1920s to debunk notions of white superiority and challenge racist ideas and structures in international relations. The two important schools of this scholarship were the Atlanta School of Sociology and the Howard School of International Affairs.

Buy Your First Home - South Africa's Ultimate Property Guide For Newbies (Paperback): Zamantungwa Khumalo Buy Your First Home - South Africa's Ultimate Property Guide For Newbies (Paperback)
Zamantungwa Khumalo
R275 R236 Discovery Miles 2 360 Save R39 (14%) Ships in 4 - 8 working days

Zamantungwa Khumalo is a rising star on the South African property scene. An award-winning media and content specialist, she is also a property entrepreneur who bought her first properties at age 27. Now, she wants other people to follow in her footsteps, climbing the property ladder on their way to building wealth and security.

All her passion and expertise is concentrated in this volume, which covers a range of topics vital to property ownership. She also includes interviews with leading property industry experts like Gil Sperling, Michelle Dickens, and Silindile Leseyane who is the chairperson of Sakhisizwe Property Stokvel.

This book is aimed at helping a wide range of people – women, young professionals, and also men who want to buy property but don’t quite know how to go about it – to take that first step.

As she says in her introduction: ‘My hope is that this book will help to make your property dreams come true.’

KasiNomic Revolution - The Rise Of African Informal Economies (Paperback): G.G. Alcock KasiNomic Revolution - The Rise Of African Informal Economies (Paperback)
G.G. Alcock
R320 R262 Discovery Miles 2 620 Save R58 (18%) Ships in 5 - 10 working days

A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.

Kasi is the South African term for the township – a teeming conurbation of homes and businesses, entertainment venues and social meeting places. GG Alcock uses the term KasiNomics to describe the informal sectors of Africa, whether they are in the township, a rural marketplace, at a taxi rank or on a pavement in the shadow of skyscrapers. Brought up in a rural Zulu community, GG has learnt and shares the lessons of African culture, language, stick fighting, lifestyle and tribal politics, along with shared poverty and community, which have prepared him for accessing the great informal marketplaces of Africa. He is uniquely placed to uncover the extraordinary stories of kasi businesses which not only survive but excel, revealing a revolutionary entrepreneurship which is mostly invisible to the formal sector.

KasiNomic Revolution is a story of kasi entrepreneurs on one side and, on the other, of great corporate successes and failures in the informal community. KasiNomic Revolution is at once a business book, and at the same time a deeply human book about the people and lives of rural and urban informal societies.

KasiNomic Revolution is about the lessons of marketing, distribution, culture and modernity in an informal African world.

Know Your Rights, Claim Your Rights (Paperback, 3rd Edition): Know Your Rights, Claim Your Rights (Paperback, 3rd Edition)
R103 R85 Discovery Miles 850 Save R18 (17%) Ships in 4 - 8 working days

The purpose of this handbook - Know your Rights, Claim your Rights - is to provide a straightforward overview of the Constitution of South Africa; to set out the basic constitutional rights and responsibilities of all South African citizens and to assist in drawing the attention of civil society to the remedies available when their rights have not been respected and upheld.

Brutalism (Paperback): Achille Mbembe Brutalism (Paperback)
Achille Mbembe
R330 R258 Discovery Miles 2 580 Save R72 (22%) Ships in 5 - 10 working days

This book explores the impact of brutalist aesthetics on contemporary capitalism, emphasizing the blurring of natural and artificial realms and advocates Afro-diasporic thought as a solution for societal transformation.

Eminent social and critical theorist Achille Mbembe invokes the architectural aesthetic of brutalism in his latest book to describe society’s current moment, caught up in the pathos of demolition and production on a planetary scale. Just as brutalist architecture creates an affect of overwhelming weight and destruction, Mbembe contends that contemporary capitalism crushes and dominates all spheres of existence. In our digital, technologically focused era, capitalism has produced a becoming-artificial of humanity and the becoming-human of machines. This blurring of the natural and artificial presents a planetary existential threat in which contemporary society’s goal is to precipitate the mutation of the human species into a condition that is at once plastic and synthetic.

Mbembe argues that Afro-diasporic thought presents the only solution for breaking the totalizing logic of contemporary capitalism: repairing that which is broken, developing a new planetary consciousness, and reforming a community of humans in solidarity with all living things.

Consumer Data Research (Paperback): Paul A. Longley, Alex Singleton, James Cheshire Consumer Data Research (Paperback)
Paul A. Longley, Alex Singleton, James Cheshire
R592 Discovery Miles 5 920 Ships in 12 - 17 working days
Heal Our World - Securing A Sustainable Future (Paperback): Tshilidzi Marwala Heal Our World - Securing A Sustainable Future (Paperback)
Tshilidzi Marwala
R350 R286 Discovery Miles 2 860 Save R64 (18%) Ships in 5 - 10 working days

The world is emerging from the COVID-19 pandemic, more fragmented and further away from the more equal and equitable iteration imagined in 2015 when the Sustainable Development Goals (SDGs) were conceptualised. As we hurtle, at seemingly lightning speed, towards the 2030 deadline to achieve these goals, the urgency is palpable. Although we have certainly strayed further away from the targets, there is still time to act in order to ensure that we inch closer to this vision.

Tshilidzi Marwala paints a stark, and often grim, picture of our current context – one defined by monumental setbacks in the SDGs. Yet, as he carves out each developmental goal and its implications, it is apparent that there are tangible solutions that can be implemented, now. Tshilidzi’s assertion that now is the time to act is backed by intricate and actionable data with a simple mission statement: we must heal the future.

He offers a new narrative that addresses how we can translate the latent potential that exists through technology, innovation and new approaches to leadership and policy-making, to deal with, among others, poverty eradication, joblessness, an education system in crisis, declining economies and food insecurity.

Heal our World is a deep-dive into the Sustainable Development Goals, particularly relating to the African context, and looks toward securing a future in which our divisions are blurred, and our goals almost seem in reach again.

The Cult of We - Wework and the Great Start-Up Delusion (Paperback): Eliot Brown, Maureen Farrell The Cult of We - Wework and the Great Start-Up Delusion (Paperback)
Eliot Brown, Maureen Farrell
R256 Discovery Miles 2 560 Ships in 12 - 17 working days

'An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.' Charles Duhigg, bestselling author of The Power of Habit The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation. He called it WeWork. As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider; it would build schools, create cities, even colonize Mars. In pursuit of its founder's vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital but in late 2019, just weeks before WeWork's highly publicized IPO, everything fell apart. Neumann was ousted from his company, but still was poised to walk away a billionaire. Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley 'unicorns'? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive, rollicking account of WeWork's boom and bust.

Handbook of Research on Customer Engagement (Paperback): Linda D. Hollebeek, David E. Sprott Handbook of Research on Customer Engagement (Paperback)
Linda D. Hollebeek, David E. Sprott
R1,636 Discovery Miles 16 360 Ships in 12 - 17 working days

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Providing vital insights into current theoretical and practical treatments of customer engagement, chapters engage with a broad cross-section of state-of-the-art research. Covering the importance of customer engagement in broader marketing practices, conceptual relationships, organizational performance and networks, this Handbook grapples with both conceptual and empirical research to offer insight into current and rapidly emerging research issues. Featuring a broad theoretical scope, this Handbook attends to a rapidly growing international community of researchers in customer engagement. Scholars from related fields, including management, economics and sociology will also benefit from the range of applications of customer engagement research. This book is also crucial for marketing managers looking to improve and refine marketing environments. Contributors include: T.L. Baker, S.E. Beatty, R.N. Bolton, K. Burns, B.J. Calder, J.D. Chandler, D. Chasanidou, C. Costley, D. Cox, K. de Ruyter, L. Dessart, M. Ehret, A. Fjuk, P.W. Fombelle, D. Grewal, C. Gurau, K.L. Hall, W. Hammedi, M. Hammerschmidt, B. Henkens, L.D. Hollebeek, A. Hyder, J.U. Islam, I. Jain, L.W. Johnson, K. Johnston, A. Karahasanovi , C. Kazanis, D.I. Keeling, S.J. Kim, V. Kumar, C.R. Lages, A. Lane, C. Leckie, T. LeClercq, S. Leroi-Werelds, K. Macky, E.C. Malthouse, J. Marbach, E. Maslowska, J. Napoli, D. Novikova, M. Nyadzayo, R. Ouschan, V. Pitardi, I. Poncin, N. Puccinelli, Z. Rahman, N.B. Razavi, O. Regalado-Pezua, A.L. Roggeveen, B. Runnalls, T.P. Scholdra, E.B. Schweiger, N. Sivertstol, D.E. Sprott, S. Streukens, T. Taguchi, J. Turkington, S. Tuzovic, A. van Riel, K. Verleye, N. Vijverman, V. Viswanathan, S.D. Vivek, C.M. Voorhees, W.H. Weiger, J. Wirtz

365 Ways to Change the World - How To Make A Better World Every Day (Paperback): Michael Norton 365 Ways to Change the World - How To Make A Better World Every Day (Paperback)
Michael Norton 2
R339 R282 Discovery Miles 2 820 Save R57 (17%) Ships in 12 - 17 working days

A sophisticated and subversive guide on how to make a difference ... one day at a time. You watch the news every night. You turn off your television set, disturbed by what you've seen and wondering what, if anything, you can do to make a difference. This is the book you need to get started. You may think that the issues which confront us are so huge, so complicated, so difficult to deal with that it's hard to believe anything we can do will have a meaningful impact but Michael Norton will prove you wrong. A lot of people doing a lot of little things could have a huge impact. This book has an idea-a-day for changing the world. Most are quite simple, can be done from home, and will not take much time. You can make a start whenever you like. Just open the book at today's date, read, enjoy, be inspired to action - and do something!

Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Hardcover): Pantea Keikhosrokiani Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Hardcover)
Pantea Keikhosrokiani
R8,577 Discovery Miles 85 770 Ships in 10 - 15 working days

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

The Anti-Capitalist Book of Fashion (Hardcover, 2nd edition): Tansy E. Hoskins The Anti-Capitalist Book of Fashion (Hardcover, 2nd edition)
Tansy E. Hoskins; Foreword by Andreja Pejic
R2,746 Discovery Miles 27 460 Ships in 10 - 15 working days

*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E. Hoskins unpicks the threads of capitalist industry to reveal the truth about our clothes. Fashion brands entice us to consume more by manipulating us to feel ugly, poor and worthless, sentiments that line the pockets of billionaires exploiting colonial supply chains. Garment workers on poverty pay risk their lives in dangerous factories, animals are tortured, fossil fuels extracted and toxic chemicals spread just to keep this season's collections fresh. We can do better than this. Moving between Karl Lagerfeld and Karl Marx, The Anti-Capitalist Book of Fashion goes beyond ethical fashion and consumer responsibility showing that if we want to feel comfortable in our clothes, we need to reshape the system and ensure this is not our last season.

Handbook of US Consumer Economics (Paperback): Andrew Haughwout, Benjamin Mandel Handbook of US Consumer Economics (Paperback)
Andrew Haughwout, Benjamin Mandel
R3,061 Discovery Miles 30 610 Ships in 12 - 17 working days

Handbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscape of contemporary research on the U.S. consumer. This volume reveals new insights into household decision-making on consumption and saving, borrowing and investing, portfolio allocation, demand of professional advice, and retirement choices. Nearly 70% of U.S. gross domestic product is devoted to consumption, making an understanding of the consumer a first order issue in macroeconomics. After all, understanding how households played an important role in the boom and bust cycle that led to the financial crisis and recent great recession is a key metric.

The Experience Society - Consumer Capitalism Rebooted (Hardcover): Steven Miles The Experience Society - Consumer Capitalism Rebooted (Hardcover)
Steven Miles
R2,723 Discovery Miles 27 230 Ships in 10 - 15 working days

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift. The technologically-driven world we live in is no closer to securing the utopian ideal of a leisure society. Instead, the pursuit of leisure is often an attempt to escape our everyday existence. Exploring examples including sport, architecture, travel and social media, Steven Miles investigates how consumer culture has colonised 'experiences', revealing the ideological and psycho-social tensions at the heart of the 'experience society'. This first critical analysis of the experience economy sheds light on capitalism's ever more sophisticated infiltration of the everyday.

On Consumer Culture, Identity, the Church and the Rhetorics of Delight (Hardcover): Mark Clavier On Consumer Culture, Identity, the Church and the Rhetorics of Delight (Hardcover)
Mark Clavier
R2,777 Discovery Miles 27 770 Ships in 12 - 17 working days

The Reading Augustine series presents short, engaging books offering personal readings of St. Augustine of Hippo's contributions to western philosophical, literary, and religious life. Mark Clavier's On Consumer Culture, Identity, The Church and the Rhetorics of Delight draws on Augustine of Hippo to provide a theological explanation for the success of marketing and consumer culture. Augustine's thought, rooted in rhetorical theory, presents a brilliant understanding of the experiences of damnation and salvation that takes seriously the often hidden psychology of human motivation. Clavier examines how Augustine's keen insight into the power of delight over personal notions of freedom and self-identity can be used to shed light on how the constant lure of promised happiness shapes our identities as consumers. From Augustine's perspective, it is only by addressing the sources of delight within consumerism and by rediscovering the wellsprings of God's delight that we can effectively challenge consumer culture. To an age awash with commercial rhetoric, the fifth-century Bishop of Hippo offers a theological rhetoric that is surprisingly contemporary and insightful.

Optimizing Millennial Consumer Engagement With Mood Analysis (Hardcover): Sabyasachi Dasgupta, Priya Grover Optimizing Millennial Consumer Engagement With Mood Analysis (Hardcover)
Sabyasachi Dasgupta, Priya Grover
R5,896 Discovery Miles 58 960 Ships in 12 - 17 working days

Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Research Handbook on Employee Pro-Environmental Behaviour (Paperback): Victoria Wells, Diana Gregory-Smith, Danae Manika Research Handbook on Employee Pro-Environmental Behaviour (Paperback)
Victoria Wells, Diana Gregory-Smith, Danae Manika
R1,695 Discovery Miles 16 950 Ships in 12 - 17 working days

As the importance of corporate social responsibility grows, especially environmental responsibility, it is imperative to acknowledge the impact of the individual on a company's environmental performance. Given that individuals spend much of their day in the workplace, it is crucial to understand both their behaviours and the potential impact they can have on the company's environmental performance and the environment. Bringing together leading academics from various research fields, this Handbook examines the features and challenges within the area of employee pro-environmental behaviour. The Research Handbook on Employee Pro-Environmental Behaviour brings contributions that consolidate existing research in the field as well as adding new insights from organisational psychology, human resource management and social marketing. Drawing on studies from across the methodological spectrum, this Handbook covers a broad range of topics from the antecedents and consequences of employee pro-environmental behaviour to ways in which employers can encourage pro-environmental behaviour. This Handbook will be an invaluable tool for those engaged in research in employee environmental behaviour and sustainability. It will be especially useful for postgraduate students of environmental employee behaviour as well as environmental consultants and practitioners seeking to gain an understanding of employee behaviour. Contributors include: B. Asfar, N. Ashkanasy, W. Binney, M. Bissing-Olson, F. Bowen, P. Bradley, L. Brennan, J. Callewaert, Y.H. Cheung, C. Ciocirlan, M. Davis, S. Dilchert, C. Dutra, P. Endrejat, S. Fudge, B. Gatersleben, D. Gregory-Smith, A. Guntner, R. Hahn, S. Kauffeld, R. Klein, F. Klonek, M. Leach, A. Leung, S. Lockrey, D. Manika, R. Marans, N. Murtagh, T. Norton, D. Ones, F. Ostertag, P. Paille, S. Parker, A. Ruepert, S. Russell, I. Shah, A. Shahjahan, W. Staples, L. Steg, T. Tudor, D. Uzzell, C. Verfuerth, K. Verghese, V. Wells, B. Wiernik, L. Yang, H. Zacher

Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Hardcover): Miralem Helmefalk, Leif Marcusson Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Hardcover)
Miralem Helmefalk, Leif Marcusson
R6,847 Discovery Miles 68 470 Ships in 12 - 17 working days

As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.

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