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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues

Exploring the Dynamics of Consumerism in Developing Nations (Hardcover): Ayantunji Gbadamosi Exploring the Dynamics of Consumerism in Developing Nations (Hardcover)
Ayantunji Gbadamosi
R5,572 Discovery Miles 55 720 Ships in 18 - 22 working days

As developing nations consume more goods, their relevance in the global marketplace increases. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Consumption, Media And The Global South - Aspiration Contested (Paperback): Mehita Iqani Consumption, Media And The Global South - Aspiration Contested (Paperback)
Mehita Iqani
R150 R139 Discovery Miles 1 390 Save R11 (7%) Ships in 5 - 10 working days

What does consumption in the global south signify, and how are its complexities communicated in media discourses? Consumption, Media and the Global South presents original research examining key themes in the ways in which consumption in the global south - by elites, the middle classes, and the poor - is discursively constructed in media texts. With the global triumph of capitalist economies and neoliberal values, consumption is increasingly viewed by populations in the global south as both a right to which they are denied access, and once accessed as evidence of an improved life. The ways in which this debate plays out on the stage of the media is an important element of the picture. This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film.

Consumption in China - How China's New Consumer Ideology is Shaping the Nation (Hardcover): Yu Consumption in China - How China's New Consumer Ideology is Shaping the Nation (Hardcover)
Yu
R1,732 Discovery Miles 17 320 Ships in 10 - 15 working days

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China s consumers, and what challenges they face as more aspects of everyday life become commoditized.

Intimacies, Critical Consumption and Diverse Economies (Hardcover, 1st ed. 2015): Yvette Taylor, Emma Casey Intimacies, Critical Consumption and Diverse Economies (Hardcover, 1st ed. 2015)
Yvette Taylor, Emma Casey
R2,464 R1,834 Discovery Miles 18 340 Save R630 (26%) Ships in 10 - 15 working days

This collection explores the relationships between the emotional and material, engaging with and developing the debates surrounding the emotional and material labour involved in producing and reproducing domestic and intimate spaces. The contributions examine the geographies and spaces of consumption in international and local-global spheres.

A Social and Economic Theory of Consumption (Hardcover): K. Ilmonen A Social and Economic Theory of Consumption (Hardcover)
K. Ilmonen; David Kivinen; Edited by P. Sulkunen; Keijo Rahkonen, Jukka Gronow, …
R2,338 Discovery Miles 23 380 Ships in 10 - 15 working days

Kaj Ilmonen was a pioneer in the third wave of the sociology of consumption. This book provides a balanced overview of the sociology of consumption, arguing that the enthusiasm of 'the third wave' exaggerated the role of the symbolic and imaginary at the expense of the materiality of human societies.

How To Win At Travel (Hardcover): Brian Kelly How To Win At Travel (Hardcover)
Brian Kelly
R577 R518 Discovery Miles 5 180 Save R59 (10%) Ships in 9 - 17 working days

Turn your wanderlust into reality with expert strategies from Brian Kelly, the founder of The Points Guy—the leading voice in travel and loyalty programs—with this ultimate resource for everything from leveraging airline and credit card points to planning your dream itinerary.

In How to Win at Travel, Brian Kelly shares his greatest tips and strategies to experience the world in ways you never thought possible. This comprehensive guide is a road map with all of the knowledge and tools you need to become an expert traveler.

Get practical advice on a range of topics, including how to find the cheapest flights; effectively leverage airline, hotel, and credit card loyalty programs; conquer your fear of flying; beat jet lag; and score free flights and upgrades. Kelly also covers the ins and outs of travel insurance and getting the right credit cards to make your travel more affordable and enjoyable. He discusses the art of dealing with travel mishaps, speaks to the technology you need to manage modern travel, and shares ideas for pinpointing the best destination for you.

Whether you’re a young adult traveling solo, a road warrior business traveler, a growing family looking for new experiences, or a retiree ready to explore the world, reach for this guide to plan an unforgettable trip. Easy to read, informative, and inspirational, How to Win at Travel is the definitive travel guide for your next adventure, no matter how big or small.

Consumer Demand in the United States - Prices, Income, and Consumption Behavior (Hardcover, 3rd ed. 2010): Lester D. Taylor, H.... Consumer Demand in the United States - Prices, Income, and Consumption Behavior (Hardcover, 3rd ed. 2010)
Lester D. Taylor, H. S. Houthakker
R5,436 Discovery Miles 54 360 Ships in 18 - 22 working days

A classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Prices, Income, and Consumption Behavior is now fully updated and expanded for a new generation. Consumption expenditures by households in the United States account for about 70% of America's GDP. The primary focus in this book is on how households adjust these expenditures in response to changes in price and income. Econometric estimates of price and income elasticities are obtained for an exhaustive array of goods and services using data from surveys conducted by the Bureau of Labor Statistics and aggregate consumption expenditures from the National Income and Product Accounts, providing a better understanding of consumer demand. Practical models for forecasting future price and income elasticities are also demonstrated. Fully revised with over a dozen new chapters and appendices, the book revisits the original Houthakker-Taylor models while examining new material as well, such as the use of quantile regression and the stationarity of consumer preference. It also explores the emerging connection between neuroscience and consumer behavior, integrating the economic literature on demand theory with psychology literature. The most comprehensive treatment of the topic to date, this volume will be an essential resource for any researcher, student or professional economist working on consumer behavior or demand theory, as well as investors and policymakers concerned with the impact of economic fluctuations.

The Youth Tourist - Motives, Experiences and Travel Behaviour (Hardcover): Anna Irimias The Youth Tourist - Motives, Experiences and Travel Behaviour (Hardcover)
Anna Irimias
R2,638 Discovery Miles 26 380 Ships in 18 - 22 working days

Youth tourists are often defined as money poor and time rich but there are significant differences in social status, interests, and consumption behaviour within the various segments of this sector. In The Youth Tourist: Motives, Experiences and Travel Behaviour, author Anna Irimias maps out the heterogenous segment of the 'Millennial' market to help illustrate the rich diversity of youth tourist motivations and behaviours. Drawing on theories found in social psychology, media, and communication and consumer behaviour to describe youth tourists on family holidays, on study and working abroad programs, and participating in pilgrimages, festivals, and media-induced tourism events, Irimias adds significant detail to youth tourist travel patterns in light of current societal changes. She also analyses future trends in youth tourism and addresses the implications of current challenges such as climate change and digitalization, and the potential changes to the industry in light of the pandemic. The Youth Tourist presents new perspectives to researchers of Tourism Studies and the Sociology of Travel who are looking for a contemporary and critical analysis of this important market sector.

I Tweet What I Like - So Sue Me (Paperback): Jackie Phamotse I Tweet What I Like - So Sue Me (Paperback)
Jackie Phamotse 2
R261 Discovery Miles 2 610 Ships in 6 - 10 working days

Jackie Phamotse digs deep into the climate of law and policy in the social media landscape.

After a David and Goliath social media legal battle that saw many take note tweeting about her, the result is a brace, thought-provoking and remarkably detailed social media guide and personal narrative. A first-hand approach on beating public humiliation and cyber victimization, Phamotse combines personal anecdotes, hard data and compelling research to cut through an unjust system governed by the rich and famous. The author directly addresses the question of power and obsession related to social media influencers.

Written with equal doses of humor, compassion and wisdom, I Tweet What I Like is an inspiring call to action, celebrating diversity and human potential. I Tweet What I Like will inspire you!

Citizens - Why The Key To Fixing Everything Is All Of Us (Hardcover): Jon Alexander Citizens - Why The Key To Fixing Everything Is All Of Us (Hardcover)
Jon Alexander; As told to Ariane Conrad; Foreword by Brian Eno
R855 Discovery Miles 8 550 Ships in 10 - 15 working days

Citizens opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species.

Jon Alexander’s consultancy, the New Citizenship Project, has helped revitalise some of Britain’s biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story. Now, he argues compellingly, it is time to enter the Citizen Story.

Because when our institutions treat people as citizens rather than consumers, everything changes. Unleashing the power of everyone equips us to face the challenges of economic insecurity, climate crisis, public health threats, and polarisation.

Citizens is an upbeat handbook, full of insights, clear examples to follow, and inspiring case studies, from the slums of Kenya to the backstreets of Birmingham. It is the perfect pick-me-up for leaders, founders, elected officials – and citizens everywhere.

New Consumer Culture in China - The Flower Market and New Everyday Consumption (Paperback): XI Liu New Consumer Culture in China - The Flower Market and New Everyday Consumption (Paperback)
XI Liu
R1,283 Discovery Miles 12 830 Ships in 10 - 15 working days

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers' motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers' aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

Luxury and Pleasure in Eighteenth-Century Britain (Hardcover, New): Maxine Berg Luxury and Pleasure in Eighteenth-Century Britain (Hardcover, New)
Maxine Berg
R2,428 Discovery Miles 24 280 Ships in 10 - 15 working days

Luxury and Pleasure in Eighteenth-Century Britain explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by the end of the eighteenth century. These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the eighteenth century, played an important part in helping to proclaim personal identities,and guide social interaction. Customers enjoyed shopping for them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new wants. This unparalleled 'product revolution' provoked philosophers and pundits to proclaim a 'new luxury', one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old. Luxury and Pleasure in Eighteenth-Century Britain is cultural history at its best, built on a fresh empirical base drawn directly from customs accounts, advertising material, company papers, and contemporary correspondence. Maxine Berg traces how this new consumer society of the eighteenth century and the products first traded, then invented to satisfy it, stimulated industrialization itself. Global markets for the consumer goods of private and domestic life inspired the industrial revolution and British products 'won the world'.

Intentional Behaviorism - Philosophical Foundations of Economic Psychology (Paperback): Gordon Foxall Intentional Behaviorism - Philosophical Foundations of Economic Psychology (Paperback)
Gordon Foxall
R2,527 Discovery Miles 25 270 Ships in 10 - 15 working days

Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation. This book draws on an empirical program of research in economic psychology to establish a route to a reliable and justifiable intentional explanation of behavior. Since the cognitive revolution in psychology, intentional explanations of behavior have become the norm, and as the methodology that provides the normal science component of psychology, cognitivism is sometimes accepted relatively uncritically. However, there is a lack of understanding of the role of psychological research in determining the place and shape of intentionality. This book explicates the philosophy of psychology that the author has devised and applied in his work on economic psychology and behavioral economics. Given the provenance of intentional behaviorism, economic and consumer psychology forms the primary application basis for the book. This book provides a theoretical background to understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making research to explore intentional behaviorism, which is proposed as a philosophical framework for consumer psychology, viewing economic behavior in the contexts of modern human consumers in affluent marketing-oriented societies.

Consumer Culture Theory (Hardcover): Domen Bajde, Dannie Kjeldgaard, Russell W. Belk Consumer Culture Theory (Hardcover)
Domen Bajde, Dannie Kjeldgaard, Russell W. Belk
R2,832 Discovery Miles 28 320 Ships in 10 - 15 working days

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.

The Making of European Consumption - Facing the American Challenge (Hardcover): P. Lundin, T. Kaiserfeld The Making of European Consumption - Facing the American Challenge (Hardcover)
P. Lundin, T. Kaiserfeld
R2,030 R1,859 Discovery Miles 18 590 Save R171 (8%) Ships in 10 - 15 working days

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

Chinese Consumers - Exploring the World's Largest Demographic (Hardcover, 1st ed. 2019): Ashok Sethi Chinese Consumers - Exploring the World's Largest Demographic (Hardcover, 1st ed. 2019)
Ashok Sethi
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Consumer Ethics in a Global Economy - How Buying Here Causes Injustice There (Paperback): Daniel K. Finn Consumer Ethics in a Global Economy - How Buying Here Causes Injustice There (Paperback)
Daniel K. Finn
R965 Discovery Miles 9 650 Ships in 18 - 22 working days

It is a serious mistake to think that all we need for a just world is properly-structured organizations. But it is equally wrong to believe that all we need are virtuous people. Social structures alter people's decisions through the influence of the restrictions and opportunities they present. Does buying a shirt at the local department store create for you some responsibility for the workplace welfare of the women who sewed it half a planet away? Many people interested in justice have claimed so, but without identifying any causal link between consumer and producer, for the simple reason that no single consumer has any perceptible effect on any of those producers. Finn uses a critical realist understanding of social structures to view both the positive and negative effects of the market as a social structure comprising a long chain of causal relations from consumer/clerk to factory manager/seamstress. This causal connection creates a consequent moral responsibility for consumers and society for the destructive effects that markets help to create. Clearly written and engaging, this book is a must-read for scholars involved with these moral issues.

The Anti-Capitalist Book of Fashion (Hardcover, 2nd edition): Tansy E. Hoskins The Anti-Capitalist Book of Fashion (Hardcover, 2nd edition)
Tansy E. Hoskins; Foreword by Andreja Pejic
R2,491 Discovery Miles 24 910 Ships in 18 - 22 working days

*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E. Hoskins unpicks the threads of capitalist industry to reveal the truth about our clothes. Fashion brands entice us to consume more by manipulating us to feel ugly, poor and worthless, sentiments that line the pockets of billionaires exploiting colonial supply chains. Garment workers on poverty pay risk their lives in dangerous factories, animals are tortured, fossil fuels extracted and toxic chemicals spread just to keep this season's collections fresh. We can do better than this. Moving between Karl Lagerfeld and Karl Marx, The Anti-Capitalist Book of Fashion goes beyond ethical fashion and consumer responsibility showing that if we want to feel comfortable in our clothes, we need to reshape the system and ensure this is not our last season.

The Men's Fashion Reader (Hardcover): Peter McNeil, Vicki Karaminas The Men's Fashion Reader (Hardcover)
Peter McNeil, Vicki Karaminas
R3,765 Discovery Miles 37 650 Ships in 9 - 17 working days

The Men's Fashion Reader brings together key writings in the history, culture and identity of men's fashion. The readings provide a balanced range of important methodological approaches, primary research and significant case studies. The book is organized into thematic sections covering topics such as history, theory, subculture, iconic items of clothing, consumption and the media. Each section is introduced and concludes with an annotated guide to further reading. With exciting illustrations of men's dress from a range of historical periods, and including readings from key scholars and new writers across a wide range of fields, The Men's Fashion Reader is the essential introduction to the subject. Introduction: The Field of Men's Fashion Part 1. A History of Men's Fashion Part 2. Masculinity and Sexuality Part 3. Icons: The Evolution of Men's Wear Part 4. Subculture Part 5. Consuming and Creating Style Conclusion

Responsible Citizens and Sustainable Consumer Behavior - New Interpretative Frameworks (Paperback): Pietro Lanzini Responsible Citizens and Sustainable Consumer Behavior - New Interpretative Frameworks (Paperback)
Pietro Lanzini
R756 Discovery Miles 7 560 Ships in 9 - 17 working days

There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors. Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.

The Material Child - Growing up in Consumer Culture (Hardcover, New): D Buckingham The Material Child - Growing up in Consumer Culture (Hardcover, New)
D Buckingham
R1,584 Discovery Miles 15 840 Ships in 18 - 22 working days

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children's changing engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful case studies of key areas such as obesity, sexualisation, children's broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children's consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children's power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

Consuming Life (Hardcover, New): Z Bauman Consuming Life (Hardcover, New)
Z Bauman
R1,681 Discovery Miles 16 810 Ships in 18 - 22 working days

With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market.

The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live.

In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences.

The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.

The Experience Society - Consumer Capitalism Rebooted (Hardcover): Steven Miles The Experience Society - Consumer Capitalism Rebooted (Hardcover)
Steven Miles
R2,470 Discovery Miles 24 700 Ships in 18 - 22 working days

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift. The technologically-driven world we live in is no closer to securing the utopian ideal of a leisure society. Instead, the pursuit of leisure is often an attempt to escape our everyday existence. Exploring examples including sport, architecture, travel and social media, Steven Miles investigates how consumer culture has colonised 'experiences', revealing the ideological and psycho-social tensions at the heart of the 'experience society'. This first critical analysis of the experience economy sheds light on capitalism's ever more sophisticated infiltration of the everyday.

Spectacle and Trumpism - An Embodied Assemblage Approach (Hardcover): Jacob C. Miller Spectacle and Trumpism - An Embodied Assemblage Approach (Hardcover)
Jacob C. Miller
R1,551 Discovery Miles 15 510 Ships in 10 - 15 working days

This radical and experimental book advances a new approach to understanding spectacle, one that helps us better understand how consumer culture paved the way for the post-truth politics of Donald Trump. Miller innovatively blends social and political theory, newspaper articles and contemporary commentary on Trump and Trumpism to provide a unique perspective on how capitalism intersects with and enables fascistic forms of power. His analysis contributes fresh insights to the rise of Trump and the politics of everyday consumer culture today.

Methods in Consumer Research, Volume 2 - Alternative Approaches and Special Applications (Hardcover): Gaston Ares, Paula A... Methods in Consumer Research, Volume 2 - Alternative Approaches and Special Applications (Hardcover)
Gaston Ares, Paula A Varela
R4,932 R4,575 Discovery Miles 45 750 Save R357 (7%) Ships in 10 - 15 working days

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.

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