MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' - Best
Politics Books, Financial Times 'Jon has one of the few big ideas
that's easily applied' - Sam Conniff, Be More Pirate 'A wonderful
guide to how to be human in the 21st Century' - Ece Temelkuran, How
to Lose a Country: the Seven Steps from Democracy to Dictatorship
Description Citizens opens up a new way of understanding ourselves
and shows us what we must do to survive and thrive as individuals,
organisations, and nations. Over the past decade, Jon Alexander's
consultancy, the New Citizenship Project, has helped revitalise
some of Britain's biggest organisations including the Co-op, the
Guardian and the National Trust. Here, with the New York Times
bestselling writer Ariane Conrad, he shows how history is about to
enter age of the Citizen. Because when our institutions treat
people as creative, empowered creatures rather than consumers,
everything changes. Unleashing the power of everyone equips us to
face the challenges of economic insecurity, climate crisis, public
health threats, and polarisation. Citizens is an upbeat handbook,
full of insights, clear examples to follow, and inspiring case
studies, from the slums of Kenya to the backstreets of Birmingham -
and a foreword by Brian Eno. It is the perfect pick-me-up for
leaders, founders, elected officials - and citizens everywhere.
Organise and seize the future! Reviews 'Society is like an out of
control house party - eating, drinking and consuming everything.
Jon is the organiser of the campfire gathering behind the party.
It's calm and welcoming and you won't want to leave. In Citizens,
Jon and Ariane show how to leave the burning house of the Consumer
Story and join the campfire that is the Citizen Story.' - Stephen
Greene, CEO of RockCorps and founding Chair of National Citizen
Service UK 'The belief that every single one of us has both the
potential and the desire to make the world better drives me every
day, in everything I do. In Citizens, Jon shows how taking that
belief as a starting point really could transform our world. This
is a truly powerful book, in every sense of the word.' - Josh
Babarinde, Forbes 30 Under 30 Social Entrepreneur 'Every great
transformation requires a new story. A story that reveals new
possibilities and points toward an optimistic alternative to the
current situation. Citizens presents just such a story.' - Tim
Brown, Chair of IDEO and author of Change By Design 'The shift from
consumer to citizen is a truly big idea. If you're in a position of
strategic influence, I strongly recommend you engage with this and
consciously explore what it might mean for your organisation.' -
Dame Fiona Reynolds DBE, Former Director General, National Trust,
and Trustee, BBC 'There is such a thing as an idea whose time has
come. This is that idea.' - James Perry, Board Member, B Lab
Global, and Founding Partner, Snowball Investment Management About
the Authors JON ALEXANDER began his career with success in
advertising, winning the prestigious Big Creative Idea of the Year
before making a dramatic change. Driven by a deep need to
understand the impact on society of 3,000 commercial messages a
day, he gathered three Masters degrees, exploring consumerism and
its alternatives from every angle. In 2014, he co-founded the New
Citizenship Project to bring the resulting ideas into contact with
reality. In Citizens, he is ready to share them with the world.
ARIANE CONRAD has built a career turning big ideas into books that
change the world. Known as the Book Doula, she has co-written
several New York Times bestsellers. BRIAN ENO is an artist,
philosopher and Citizen who has played a critical part in British
culture since the early 1970s. He is a deep believer in the power
of ideas and the possibility of a better world, beliefs which
manifest both in his audio and visual art, and in his deep
engagement with social, political and environmental issues. Buy the
book to carry on reading
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