In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.

The study of the desire, acquisition, use, and disposal of goods and services, consumption, has grown enormously in recent years, and has been the subject of major historiographical debates: did the eighteenth century bring a consumer revolution? Was there a great divergence between East and West? Did the twentieth century see the triumph of global consumerism? Questions of consumption have become defining topics in all branches of history, from gender and labour history to political history and cultural studies. The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation, taking the reader from the ancient period to the twenty-first century. It includes chapters on Asia, Europe, Africa, and North America, brings together new perspectives, highlights cutting-edge areas of research, and offers a guide through the main historiographical developments. Contributions from leading historians examine the spaces of consumption, consumer politics, luxury and waste, nationalism and empire, the body, well-being, youth cultures and fashion. The Handbook also showcases the different ways in which recent historians have approached the subject, from cultural and economic history, to political history and technology studies, including areas where multidisciplinary approaches have been especially fruitful.

Where and who do we want to be? How might we get there? What might happen if we stay on our current course? The Future of Stuff asks what kind of world will we live in when every item of property has a digital trace, when nothing can be lost and everything has a story. Will property and ownership become as fluid as film is today: summoned on demand, dismissed with a swipe? What will this mean for how we buy, rent, share and dispose of stuff? About what our stuff says about us? And how will this impact on us, on manufacturing and supply, and on the planet? This brief but mighty book is one of five that comprise the first set of FUTURES essays. Each standalone book presents the author's original vision of a singular aspect of the future which inspires in them hope or reticence, optimism or fear. Read individually, these essays will inform, entertain and challenge. Together, they form a picture of what might lie ahead, and ask the reader to imagine how we might make the transition from here to there, from now to then.

Introduction: Green Consumerism, Green Labelling?
The Historical Context Key Trends
Green Labels and other Eco-Standards: A Definition
The Consumers Role: Trusting, Reflecting or Influencing?
Our Cases
Sceptical and Encouraging Arguments
Policy Contexts and Labelling
Three Framing Strategies: From a Complex Reality to a Categorical Label
Organizing the Labelling
Dealing with Mutual Mistrust
Green Labelling and Green Consumerism: Challenges and Horizons

In Consumption, Cities and States: Comparing Singapore with Asian and Western Cities, Ann Brooks and Lionel Wee focus on the interrelationship of consumption, citizenship and the state in the context of globalization, calling for greater emphasis to be placed on the citizen as consumer. While it is widely recognized that citizenship is increasingly defined by gradations of esteem, where different kinds of rights and responsibilities accrue to different categories and subcategories of citizens, not enough analytical focus has been given to how the status of being a citizen impacts the individual s consumption. The interface between citizen status and consumer activity is a crucial point of analysis in light of the neoliberal assertion that individuals and institutions perform at their best within a free market economy, and because of the state s expectations regarding citizens rights and responsibilities as consumers not just as producers. In this remarkable comparative study, the authors examine these relationships across a number of cities in both Asia and the West."

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices.

In a world of finite resources, expanding populations and widening structural inequalities, the ownership of things is increasingly contested. Not only are the commons being rapidly enclosed and privatized, but the very idea of what can be owned is expanding, generating conflicts over the ownership of resources, ideas, culture, people, and even parts of people. Understanding processes of ownership and appropriation is not only central to anthropological theorizing but also has major practical applications, for policy, legislative development and conflict resolution.
"Ownership and Appropriation" significantly extends anthropology's long-term concern with property by focusing on everyday notions and acts of owning and appropriating. The chapters document the relationship between ownership, subjectivities and personhood; they demonstrate the critical consequences of materiality and immateriality on what is owned; and they examine the social relations of property. By approaching ownership as social communication and negotiation, the text points to a more dynamic and processual understanding of property, ownership and appropriation.

Significant recent changes in the structure and composition of households make the study of the economic relationships within the household of particular interest for academics and policy-makers. In this context, Household Economic Behaviors, through its focus on theoretical and empirical chapters on a range of economic behaviors within the household, provides a new and timely viewpoint. Following the Introduction and one or two surveys which give a general background, the volume includes theoretical and empirical perspectives on allocation of available time within the household, monetary and non-monetary transfers between household members, and intra-household bargaining.

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

Over the past few generations, expectations of comfort, cleanliness and convenience have altered radically, but these dramatic changes have largely gone unnoticed. This intriguing book brings together the sociology of consumption and technology to investigate the evolution of these changes, as well the social meaning of the practices themselves.Homes, offices, domestic appliances and clothes play a crucial role in our lives, but not many of us question exactly how and why we perform so many daily rituals associated with them. Showers, heating, air-conditioning and clothes washing are simply accepted as part of our normal, everyday lives, but clearly this was not always the case. When did the 'daily shower' become de rigueur? What effect has air conditioning had on the siesta - at one time an integral part of Mediterranean life and culture? This book interrogates the meaning and supposed 'normality' of these practices and draws disturbing conclusions. There is clear evidence supporting the view that routine consumption is controlled by conceptions of normality and profoundly shaped by cultural and economic forces. Shove maintains that habits are not just changing, but are changing in ways that imply escalating and standardizing patterns of consumption. This shrewd and engrossing analysis shows just how far the social meanings and practices of comfort, cleanliness and convenience have eluded us.

Through in-depth analysis of advertisements, politics and group-based practices, this book analyses the complex local, regional, and national historical developments related to the making of the Indian consumer across a century of global involvement. In assessing the nationalist discourse, debates on the morality of consumption and public and private spheres, the book demonstrates how the Indian consumer was both imagined and informed and how the politics of consumption formed the consumer society in India. Shedding new light on consumer cultures in India, the book will be of interest to academics from interdisciplinary fields such as anthropology, history, geography, sociology, South Asian studies and area studies, popular and visual cultures.

This book offers a fresh look at sustainable consumption, exploring how grassroots community action can spread ideas in society. It presents a "New Economics" approach based on alternative measures of wealth and value, examining how these are put into practice through local organic food systems, low-impact eco-housing, and complementary currencies.

This is a comparative study of how drinks and drinking, as embodied semiotic and material forms, mediate modern social life. Drink, as an embodied semiotic and material form, mediates social life. This book examines the fundamental nature of drink through a series of modular but connected ethnographic discussions. It looks at the way the materiality of a specific drink (coffee, wine, water, beer) serves as the semiotic medium for a genre of sociability in a specific time and place. As an explicitly comparative semiotic study, the book uses familiar and unfamiliar case studies to show how drinks with similar material properties are semiotically organized into very different drinking practices, including ethnographic examples as diverse as the relation of coffee to talk (in ordering at Starbucks). Further chapters look at the dryness of gin in relation to the modern cocktail party and the embedding of beer brands in the ethnographic imagination of the nation. Rather than treat drinks as mere propos in the exclusively human drama of the social, the book promotes them to actors on the stage. "Semiotics" has complemented linguistics by expanding its scope beyond the phoneme and the sentence to include texts and discourse, and their rhetorical, performative, and ideological functions. It has brought into focus the multimodality of human communication. "Continuum Advances in Semiotics" publishes original works in the field demonstrating robust scholarship, intellectual creativity, and clarity of exposition. These works apply semiotic approaches to linguistics and non-verbal productions, social institutions and discourses, embodied cognition and communication, and the new virtual realities that have been ushered in by the Internet. It also is inclusive of publications in relevant domains such as socio-semiotics, evolutionary semiotics, game theory, cultural and literary studies, human-computer interactions, and the challenging new dimensions of human networking afforded by social websites.

Eco-labelling is an increasingly popular way of meeting consumer's demands for environmental information about the products they purchase. The first book on this important subject collects contributions from the academic, policy-making and commercial spheres to look at the conceptual and practical issues, and to discuss how eco-labelling can be made effective and equitable, and must avoid distorting international trade to the detriment of developing countries.

Packaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst we are encouraged to 'reduce, re-use and recycle', Designing for Re-Use proposes that domestic re-use is the 'Cinderella' of this trinity, because it is under researched and little understood. The re-use of packaging could have a significant effect on the quantity of material that enters the waste stream and the energy and consequently carbon that is expended in its production - every re-used item is another item not purchased. The authors demonstrate that we do re-use - but usually despite, rather than because of, the actions of government and designers. The book shows that by understanding the ways in which actions of this sort fit with everyday life, opportunities may be identified to enhance the potential for re-use through packaging design.The authors itemize the factors that affect the re-use of packaging, and analyse the home as a system in which objects are processed. Some of these factors relate to the specifics of the design, including the type of materials used and the symbolism of the branding. Other factors are more obviously social - for instance the effects on re-use of different consumer orientations. The book provides practical guidance from a design perspective, in the context of real-life examples, to provide professionals with vital design recommendations and evaluate how a practice orientated approach to understanding consumers' behaviour is significant for moving towards sustainability through design.

"This major new contribution to the study of consumption examines how dominant groups express and display their sense of superiority through material and aesthetic attributes, demonstrating that differences from one society to another, and across historical periods, challenge current understandings of elite distinction"--Provided by publisher.

This volume casts a critical eye on representations and practices of consumption in the Western world. It offers a unique contemporary perspective on the themes of counter-consumerism, ecological crisis and sustainability that are rising fast on the political and cultural agenda.

Shoppers can express their values as they search for value. Political consumerism is turning the market into a site for politics and ethics, as consumer choices reflect personal attitudes and purchases are informed by ethical or political assessment of business and government practice. In such forms as boycotts, when consumers refuse to buy, or buycotts, where consumers shift their purchases, the ostensibly apolitical marketplace is a site of contestation at the intersection of globalization and individualization. This book opens readers' eyes to a new way of viewing everyday consumer choices and the role of the market in our lives, illuminating the broader theoretical and historical context of concerns about sweatshops, responsible coffee, and ethical and free trade.

This is the first book to bring together a focus on governance with that on cultures of consumption. It asks about the changing place of the consumer as citizen in recent trends in governance, about the tensions between competing ideas and practices of consumerism, and about the active role of consumers in the construction of governance. The book seeks to expand the debate about consumers and governance and to raise the possibility of new conceptions and policy agendas.

Tourism and Politics aims to disseminate ideas on the critical discourse of tourism and tourists as they relate to politics, through a series of case studies from around the world written by specialists with an emphasis on linking theory to practice. That tourism is a profoundly important economic sector for most countries and regions of the world is widely accepted, even if some of the detail remains controversial. However, as tourism matures as a subject, the theories underpinning it necessarily need to be more sophisticated; tourism cannot be simply read as a business proposition with a series of impacts. Wider questions of politics, power and identity need to be articulated, investigated and answered. While the making and consuming of tourism takes place within complex political milieux with multiple stakeholders competing for benefit, the implications are not fully understood. Literature on tourism and politics is surprisingly limited. This book will make a substantial contribution to the theoretical framework of tourism.

This book uses the work of Jurgen Habermas to interrogate leisure as a meaningful, theoretical concept. Drawing on examples from sport, culture and tourism, and going beyond concerns about the grand project of leisure, Spracklen argues that leisure is central to understanding wider debates about identity, postmodernity and globalization.

In this fascinating study, Boden considers the changing social and cultural significance of the wedding in Britain. The book focuses upon a number of issues including the commercialization of the event, the dynamics of heterosexual partnerships, and the influence of romance. The new commercial wedding is further explored in relation to broader socio-structural transformations and the modernization of marriage law. This book draws upon the experiences of marrying couples as well as media evidence.

This title provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.