Understanding Consumer Behavior and Consumption Experience (Hardcover)

Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	2015
Authors:	Rajagopal
Editors:	Raquel Castano
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	223
ISBN-13:	978-1-4666-7518-6
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
LSN:	1-4666-7518-7
Barcode:	9781466675186

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!