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Books > Social sciences > Sociology, social studies > Anthropology
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Globalising Everyday Consumption in India - History and Ethnography (Paperback)
Loot Price: R1,162
Discovery Miles 11 620
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Globalising Everyday Consumption in India - History and Ethnography (Paperback)
Series: Routledge Contemporary South Asia Series
Expected to ship within 12 - 17 working days
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Through in-depth analysis of advertisements, politics and
group-based practices, this book analyses the complex local,
regional, and national historical developments related to the
making of the Indian consumer across a century of global
involvement. In assessing the nationalist discourse, debates on the
morality of consumption and public and private spheres, the book
demonstrates how the Indian consumer was both imagined and informed
and how the politics of consumption formed the consumer society in
India. Shedding new light on consumer cultures in India, the book
will be of interest to academics from interdisciplinary fields such
as anthropology, history, geography, sociology, South Asian studies
and area studies, popular and visual cultures.
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