This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women's domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of socio-economic relations. Through a variety of case studies (such as gambling, wedding day consumption and bedroom decor), the essays explore and reconsider the nature of public and private spaces, and the subsequent nature of domestic space - often by challenging traditional notions of what constitutes 'the domestic'. The volume demonstrates the broad range of experiences that domestic consumption offers women and reveals some of the complex meanings and motivations underpinning women's consumption practices.

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. "Psycholinguistic Phenomena in Marketing Communications" is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. "Psycholinguistic Phenomena in Marketing Communications "is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

Recent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates, providing a tighter focus and contributing to a noticeable gap in the field that numerous scholars are beginning to turn towards: that is, organizations of consumers themselves who have chosen to speak for all consumers and similar such bodies of experts which act on behalf of consumers. The volume is fortunate in drawing upon a number of scholars who are about to publish major works on the subject, but who are happy to provide summary versions of their work for the volume. The book pays particular attention to specific moments in consumer mobilization and expertise, capturing the range of types of expert consumers across the twentieth century, from ethical consumer groups at the beginning, to intellectuals, housewives, economists and public officials. It addresses questions on the nature of consumer organizing, which bodies can speak for consumers, whether one consumer voice can ever be identified and the relationship between consumption and citizenship. Overview pieces demonstrate the larger narratives involved in the study of the expert consumer, whilst more comparative essays set out the nature of transatlantic exchanges. Other contributions point to the similarities across seemingly different consumption regimes, while case studies of specific organisations and key historical moments draw out the particularities of consumer expertise.

This work investigates the current state of selling, whether groceries, politicians, information or motorcars. Like no other phenomenon, "retailization" reflects the complexity and ubiquity of information flows, processes and convergence of media in the wired world. The authors explore the all-pervasive nature of the retail experience in the physical world, the virtual world - and in the peripheral spaces between the two. Companies interviewed include Asda, MOMA, The Tate Modern, Walmart, Sony, Habitat, Manchester United and Volkswagen; individuals include Naomi Klein, Tom Dixon, Benjamin Barber, Professor Bill Mitchell (Dean of Architecture at MIT), architects Jon Jerde, Rem Koolhas and Ben Van Berkel, and David Peek, psychologist behind the Bluewater shopping mall.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

The subject of this volume is the relationship between production and consumption, considered not only as the supply and demand sides of economic life, but within the broader context of the societies of the Low Countries between the 12th and the 16th centuries. Amongst the topics covered are the reality of the so-called 'late medieval depression', comparisons between the great merchant cities of Bruges and Antwerp, and the actual importance of the trade in art and luxury goods. One group of articles then looks in detail at the cloth industry, which remained the mainstay of the region's wealth, and the effects upon it of changes in technology and in fashion, while the volume concludes with two studies specially translated from Dutch, on wine and beer consumption.

Focusing on the service economy, and designed especially for non-economics majors, this practical text establishes a new and enduring blend of topics for an introductory course in consumerism. It presses students to appreciate the world of markets and to clarify their personal priorities for decision-making as it introduces the fundamentals of markets, consumer choice, financial assessment, risk avoidance and other topics. The book features numerous illustrative examples, useful perspectives and practical guidelines on intelligent consumerism.

Focusing on the service economy, and designed especially for non-economics majors, this practical text establishes a new and enduring blend of topics for courses in consumer economics and consumerism. Consumer Economics develops useful perspectives and rules of thumb to guide decision making. As it introduces the fundamentals of markets, consumer choice, financial assessment, risk avoidance, etc., it presses students to appreciate the world of markets and to clarify their personal priorities for decision making in such a world.

Boxed sections throughout the text illustrate concepts and provide examples, and each chapter includes a summary, consumer workshop, questions for study, and suggested readings.

CONTENTS

I. Getting Started

1. Introduction -- 2. Consumers -- 3. The Marketplace 4. Negotiation -- 5. Household Accounts

II. Priorities and Choices

6. Routine Shopping -- 7. Buying Durables -- 8. Borrowing 9. Risk and Uncertainty -- 10. Saving and Investing 11. Gains from International Trade

III. Consumer Rights and Protections

12. A History of Consumer Protection

13. Today's Consumer Protection System

14. Economic Footings for Consumer Policy

IV. Momentous Decisions

15. Housing -- 16. Cars -- 17. College -- 18. Kids 19. The Green Way -- 20. Health Care 21. Retirement -- 22. Death: Planning and Perspective

V. Consumers and the National Economy

23. National Consumption Its Measurement and Determination

24. Consumption and National Prosperity

25. Consumers and Government Spending

The lead editor, Russell Belk is an internationally renowned scholar in consumer behaviour Follow up to the first authorative assessment of digital consumption, arguably a paradigm shift in consumer behaviour Leading collection of international contributors

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:

• financial behaviour

• welfare, wellbeing and property

• families and household production

• consumption and the environment

• shopping behaviour.

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you ll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR s Gay and Lesbian Perspective, this book gives you suggestions on what things need to be done within your company before planning your marketing strategies. You ll benefit from ideas and suggestions in Untold Millions that will help you create consumer-driven market strategies to gays and lesbians, including: recognizing that there are families and relationships in society that are not heterosexual acknowledging age differences and the needs of particular generations attracting customers by circulating non-discriminatory hiring policies through press releases and company memos, installing domestic partner health care plans, and identifying cultural reference points to which gays and lesbians can relate remembering that many gays and lesbians may look at business with cynicism and doubt and may be quick to interpret actions as victimization referring to the Wall Street project before addressing gay- and lesbian-specific issues focusing on the areas of individuality, a need for association, and the need to alleviate stress reserving a post script in your direct marketing letter to remind consumers of your company s domestic partner benefits or if you support a particular gay/lesbian interest organizationUntold Millions contains advice on several other topics, such as corporate legal issues, public information trends and analysis, and changes in gay and lesbian communities to give familiarize you with your target audience. With Untold Millions, you ll be able to develop appealing marketing or advertising campaigns that will satisfy the highly profitable and emerging gay and lesbian consumer market.

This book does not set out once more to raise the alarm to encourage us to take radical measures to head off climate chaos. There have been any number of books and reports in recent years explaining just how dire the future looks and how little time we have left to act. This book is about why we have ignored those warnings, and why it is now too late. It is a book about the frailties of the human species as expressed in both the institutions we built and the psychological dispositions that have led us on the path of self-destruction. It is about our strange obsessions, our hubris, and our penchant for avoiding the facts. It is the story of a battle within us between the forces that should have caused us to protect the Earth - our capacity to reason and our connection to Nature - and those that, in the end, have won out - our greed, materialism and alienation from Nature. And it is about the 21st century consequences of these failures. Clive Hamilton is author of the bestselling Affluenza and Growth Fetish, of Scorcher, and most recently Freedom Paradox.

The title of this book, From the Margins to the Centre, refers to three related themes that have run closely together in the debates on the city in the 1980s and 1990s. Firstly a process of restructuring in which activities previously deemed peripheral to the 'productive' city have now moved centre stage; that is, a concern with culture, consumption and image. Secondly, the notion of gentrification, whereby a reversal of the movement out of the city centre by the affluent classes results in a re-centralisation of previously marginal areas of the city centre. Thirdly, a process whereby previously marginal groups and their activities have been made central to the city - and have made the city centre central to themselves. Each of the chapters in this volume derives from recently conducted research grounded in an attempt to examine some of the issues posed in what can be described as postmodernist theorising on the nature of the contemporary city. A strong current of such thought has placed the multiple uses of city spaces at the centre of its claims for the construction and deconstruction of identities. The prolification and fragmentation of patterns of cultural production and consumption, it is claimed, makes the city a complex field of conflicting activities whose juxtaposition undermines traditional cultural hierarchies. Across this field identity becomes fluid in a way that uncouples its connection with the fixed categories of class, gender and ethnicity. While such positions point to a dominant role for culture in contemporary society, there has been little discussion or investigation of the social practices whereby this is effected. This book attempts an investigation of such practices. Implicit in the very conception of the book, and running through each of the contributions, is the view that contemporary popular culture is crucial to the understanding of the transformations to which we refer, and that the investigation of this popular culture needs

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascinating articles written by authors from around the globe. The eleven research papers provide a global perspective on a range of consumer discourses both in the physical marketplace (research on mobility practices within the transportation market in Vietnam; or an examination of stigma in beef consumption practices in India), or in the virtual marketplace (a study of the discourses surrounding the mythic nature of Bitcoin creator, Satoshi Nakamoto; or parental management understood through the media marketplace experiences of black women in Britain). The conference's Best Competitive Award paper is featured; a compelling look at hyper-reality within the world of the Broadway musical, Wicked, examining how new media platforms are used to appeal to new and existing consumers. This series also includes two insightful papers on wine producers and their cultural intermediaries, and on wine tourism, where the authors traverse the globe to better understand market development and consumer engagement respectively. Whether it be an examination of consumer tribes, breast cancer and gender identity, or product gender and design, these authors collectively provide us with unique and riveting perspectives on consumer and marketplace experiences. The series fittingly culminates with a critical look at the emergence of the CCT tradition; an emergence that is both timely and important as this series demonstrates.

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China s consumers, and what challenges they face as more aspects of everyday life become commoditized.

Written by an international team of contributors from Scandinavia, Germany, the UK, and the US, this book examines in-depth the relationship between sustainability and the good life. It explores where contemporary visions of the sustainable good life come from; what functions they serve; how they are expressed in current transition processes; and whether a sustainable and satisfying life is possible for all.

This book frames the eco "crisis" in an optimistic way, showing it to be full of potential for creative unfolding and democratic participation at all levels personal, community, and societal. Many seek creative responses at various levels of action in the face of global threats such as population growth, the end of the oil age, and climate change. Lighter individual lifestyles are being experimented with as much as is bioregional citizenship, national and international distributive justice, and active green resistance to the dominant power structures.

Drawing on wealth of theories, from social practice theory to architecture and design theory, and disciplines, such as anthropology and environmental philosophy, this volume promotes participatory action-research based approaches to encourage sustainability and wellbeing at local levels. It covers topical issues such the politics of prosperity, globalization, and indigenous notions of "the good life" and happiness." It discusses how to meet needs, which has largely been left out of the sustainability debate. Finally it places a strong emphasis on food at the heart of the sustainability and good life debate, for instance binding the global south to the north through import and exports, or linking everyday lives to ideals within the dream of the good life, with cookbooks and shows.

This interdisciplinary book provides invaluable insights for researchers and postgraduate students interested in the contribution of the environmental humanities to the sustainability debate.

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning celebrity, fandoms, subculture, consumerism and marketing through a range of examples in film, travel and tourism, football and music. With an emphasis on social media, and how various online platforms are utilised by brands, artists and fans, the authors explore how this type of communication often contributes to trivialising authentic expressions of cultural and social values and identities.

In the twentieth century, Americans thought of the United States as a land of opportunity and equality. To what extent and for whom this was true was, of course, a matter of debate, however especially during the Cold War, many Americans clung to the patriotic conviction that America was the land of the free. At the same time, another national ideal emerged that was far less contentious, that arguably came to subsume the ideals of freedom, opportunity, and equality, and that eventually embodied an unspoken consensus about what constitutes the good society in a postmodern setting. This was the ideal of choice, broadly understood as the proposition that the good society provides individuals with the power to shape the contours of their lives in ways that suit their personal interests, idiosyncrasies, and tastes. By the closing decades of the century, Americans were widely agreed that theirs was-or at least should be-the land of choice. In A Destiny of Choice?, David Blanke and David Steigerwald bring together important scholarship on the tension between two leading interpretations of modern American consumer culture. That modern consumerism reflects the social, cultural, economic, and political changes that accompanied the country's transition from a local, producer economy dominated by limited choices and restricted credit to a national consumer marketplace based on the individual selection of mass-produced, mass-advertised, and mass-distributed goods. This debate is central to the economic difficulties seen in the United States today.

In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition. Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of the struggle also demonstrates how public relations developed in order to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for civic life in the 1930s but for our era as well.

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence. 'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit