After a catastrophic start to the 2020s, empathetic influence is set to be this decade’s most critical human skillset. In her new book Softening The Edge, Mimi Nicklin explains why.

With the Covid pandemic “accelerating the future”, the need for authentic human connection, and meaningful relationships with colleagues, employees and clients, has never been greater. Empathy is the key to making this happen, a trait of understanding and hope that has the power to not only change our business environments, but to change the shape of our world.

Nicklin draws from her eye-opening true-life business journey to present the case for empathy, and bolsters the argument with comprehensive scientific data. As a Millennial, she straddles the generational gap between the up-and-coming Gen-Zs and the established captains of industry, a much-needed conduit between the two.

A genuinely insightful book, Softening the Edge will inspire and challenge you in equal measure. It will show you how to successfully harness your emotional intelligence to authentically connect with and influence people on a deeper level, and it will ultimately help you to evolve and future-proof the way you do business and live your life.

Now more than ever, we live in a society where we covet new and shiny things. Not only has consumption risen dramatically over the last 60 years, but we are damaging the environment at the same time. That is why buying quality and why Tara Button's Buy Me Once brand has such popular appeal. Tara Button has become a champion of a lifestyle called 'mindful curation' - a way of living in which we carefully choose each object in our lives, making sure we have the best, most classic, most pleasing and longest lasting - kettles, desks, pots & pans, scissors, coats and dresses, instead of surrounding ourselves with throwaway stuff and appliances with built-in obsolescence. Tara advocates a life that celebrates what lasts, what is classic and what really suits a person. There are 10 steps to master mindful curation and each is explained in this book, from understanding and using techniques to freeing yourself from external manipulations. Finding your purpose and priorities and identifying your core tastes and style. Learning how to let go of the superfluous and how to make wise choices going forwards. Mindful curation is a lifestyle choice that will make you happier, healthier and more fulfilled spiritual as well as helping save the planet.

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa. Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts. This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.

Antisemitic stereotypes of Jews as capitalists have hindered research into the economic dimension of the Jewish past. The figure of the Jew as trader and financier dominated the nineteenth and twentieth centuries. But the economy has been central to Jewish life and the Jewish image in the world; Jews not only made money but spent money. This book is the first to investigate the intersection between consumption, identity, and Jewish history in Europe. It aims to examine the role and place of consumption within Jewish society and the ways consumerism generated and reinforced Jewish notions of belonging from the end of the eighteenth century to the beginning of the new millennium. It shows how the advances of modernization and secularization in the modern period increased the importance of consumption in Jewish life, making it a significant factor in the process of redefining Jewish identity.

The global phenomenon of political consumerism is known through such diverse manifestations as corporate boycotts, increased preferences for organic and fairtrade products, and lifestyle choices such as veganism. It has also become an area of increasing research across a variety of disciplines. Political consumerism uses consumer power to change institutional or market practices that are found ethically, environmentally, or politically objectionable. Through such actions, the goods offered on the consumer market are problematized and politicized. Distinctions between consumers and citizens and between the economy and politics collapse. The Oxford Handbook of Political Consumerism offers the first comprehensive theoretical and comparative overview of the ways in which the market becomes a political arena. It maps the four major forms of political consumerism: boycotting, buycotting (spending to show support), lifestyle politics, and discursive actions, such as culture jamming. Chapters by leading scholars examine political consumerism in different locations and industry sectors, and in consideration of environmental and human rights problems, political events, and the ethics of production and manufacturing practices. This volume offers a thorough exploration of the phenomenon and its myriad dilemmas, involving religion, race, nationalism, gender relations, animals, and our common future. Moreover, the Handbook takes stock of political consumerism's effectiveness in solving complex global problems and its use to both promote and impede democracy.

In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world. Retail has become increasingly influential in homogenising the urban experience. And yet in reacting to trends in virtual consumption retailers are also becoming more and more conscious of the need to engage with consumers in more sophisticated ways. Retail and Social Change will interest students and scholars in geography, cultural studies, sociology, marketing and business studies interested in how and why retail pervades both our physical and emotional lives in increasingly unexpected ways. It will provide a lively, comparative and thought-provoking contribution that interrogates the implications of retail change, for what it means to be a citizen of a consumer society in the twenty-first century.

How did we arrive at our contemporary consumer media economy? Why are we now fixated on screens, imbibing information that constantly expires, and longing for more direct or authentic kinds of experience? The Mediated Mind answers these questions by revisiting a previous media revolution, the nineteenth-century explosion of mass print. Like our own smartphone screens, printed paper and imprinted objects touched the most intimate regions of nineteenth-century life. The rise of this printed ephemera, and its new information economy, generated modern consumer experiences such as voracious collecting and curating, fantasies of disembodied mental travel, and information addiction. Susan Zieger demonstrates how the nineteenth century established affective, psychological, social, and cultural habits of media consumption that we still experience, even as pixels supersede paper. Revealing the history of our own moment, The Mediated Mind challenges the commonplace assumption that our own new media lack a past, or that our own experiences are unprecedented.

This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being viewed in more virtuous terms as the inevitable outcome of structural changes that legitimize the acquisition and display of wealth. It examines the origins of the shift from criticism to acceptance, and traces these changes to fundamentally different notions of what constitutes the basis for social order. Whereas pre-industrial hierarchies cloaked inequality in various secular and sacred guises to mitigate its presence, capitalism justified and reified inequality as a measure of individual success and initiative through interdependent market behavior. The result of this transformation is that status markers have become aspirational tools as hierarchies became porous and self-identity less ascriptive. Correspondingly, as demand for luxury became legitimized, the supply side underwent dramatic changes. Such changes are explored fully in the sectors of fashion, art and wine. As demand for high priced and scarce goods in each of these sectors has increased, in each case key actors have manipulated markets to purposefully either consolidate their pre-eminence or manufacture the requisite scarcity that affords them canonical status. The demand for and supply of luxury goods is now global; consumers seeking validation and affirmation of their status whilst producers engineer scarcity. Luxury is seen not only as good; it is virtuous, its demand possibly insatiable and extremely profitable.

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice-from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people's food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate. Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-a-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.

A sense of urgency pervades global environmentalism, and the degrowth movement is bursting into the mainstream. As climate catastrophe looms closer, people are eager to learn what degrowth is about, and whether we can save the planet by changing how we live. This book is an introduction to the movement. As politicians and corporations obsess over growth objectives, the degrowth movement demands that we must slow down the economy by transforming our economies, our politics and our cultures to live within the Earth's limits. This book navigates the practice and strategies of the movement, looking at its strengths and weaknesses. Covering horizontal democracy, local economies and the reduction of work, it shows us why degrowth is a compelling and realistic project.

'An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.' Charles Duhigg, bestselling author of The Power of Habit The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation. He called it WeWork. As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider; it would build schools, create cities, even colonize Mars. In pursuit of its founder's vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital but in late 2019, just weeks before WeWork's highly publicized IPO, everything fell apart. Neumann was ousted from his company, but still was poised to walk away a billionaire. Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley 'unicorns'? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive, rollicking account of WeWork's boom and bust.

Political Consumerism captures the creative ways in which citizens, consumers, and political activists use the market as their arena for politics. This book theorizes, describes, analyzes, compares, and evaluates the phenomenon of political consumerism and how it attempts to use market choice to solve complex globalized problems. It investigates theoretically and empirically how and why consumers practice citizenship and have become important political actors. Dietlind Stolle and Michele Micheletti describe consumers' engagement as an example of individualized responsibility taking, examining how political consumerism nudges and pressures corporations to change their production practices, and how consumers emerge as a force in global affairs. Unlike other studies, it also evaluates if and how consumer actions become effective mechanisms of global change. Stolle and Micheletti offer a candid discussion of the limitations of political consumerism as a form of participation and as a problem-solving mechanism.

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today's Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today's emerging markets.

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.

There has been an increasing recognition that financial knowledge (i.e., literacy) is lacking across the population. Moreover, there is recognition that this lack of knowledge poses real problems as credit, mortgages, health insurance, retirement benefits, and savings and investment decisions become increasingly complex. Financial Decisions Across the Lifespan brings together the work of scholars from various disciplines (family and consumer sciences, economics, law, finance, sociology, and public policy) to provide a broad range of perspectives on financial knowledge, financial decisions, and policies. For consistency across the volume each chapter follows a similar format: (1) what individuals know or need to know (2) how what they know or need to know affects financial decisions and outcomes (3) ways in which policies or programs or financial innovations can enhance their knowledge, or decisions, or outcomes. Contributors will provide both new and existing research to create a valuable picture of the state of financial literacy and how it can be improved.

In the age of Ikea Hackers and salvagepunks, this book charts the emergence of "rugged consumers" who creatively misuse, reuse, and repurpose the objects within their environments to suit their idiosyncratic needs and desires. Figures of both literary and material culture whose behavior evokes an American can-do ethic, rugged consumers mediate between older mythic models of self-sufficiency and the consumption-driven realities of our passive, post-industrial economy. Through their unorthodox encounters with the material world, rugged consumers show that using object's 'properly' is a conventional behavior that must be renewed and reinforced rather than a naturalized process that persists untroubled through time and space.
At the same time, this Utopian ideal is rarely met: most examples of rugged consumerism conceal rather than foreground the ideological problems to which they respond and thus support or ignore rather than challenge the structures of late capitalist consumerism. By analyzing convergences and divergences between subjective material practices and collectivist politics, Raymond Malewitz shows how rugged consumerism both recodes and reflects the dynamic social history of objects in the United States from the 1960s to the present.

First published in 2005, Economics and Social Interaction is a fresh attempt to overcome the traditional inability of economics to deal with interpersonal phenomena that occur within the sphere of markets and productive organizations. It makes use of traditional economic concepts for understanding interpersonal events, while venturing beyond those concepts to give a better account of personalised interactions. In contrast to other books, Economics and Social Interaction offers the reader a rigorous effort at extending economic analysis to a difficult field in a consistent manner, sensitive to insights from other behavioural and social sciences. This collection represents an important contribution to a growing research agenda in the social sciences.

In 2008, average, ordinary family guy Dave Bruno decided to winnow down everything he owned to merely 100 things and to unhook himself from the intravenous drip of consumerism that seemed to be fueling his life. Media around the world started taking immediate notice of Dave and the grass-roots movement he was starting. The culture of consumerism has created a continuous rushing to acquire ever more stuff, but without realising any gain in life satisfaction. "The 100 Thing Challenge" is meant to be a cause for pause. Dave Bruno offers compelling anecdotes and practical advice readers can use to resist consumerism and live a more meaningful life. Each chapter introduces a theme and presents a conflict between that theme and the culture of consumerism. In addition to his own experience, Dave collects and shares the thoughts and experiences of others who are fighting consumerism in their lives. Each chapter concludes by describing in practical terms how an average person can resist consumerism in order to engage the theme in more spiritually and socially meaningful ways. "The 100 Thing Challenge" provides an opportunity for readers to consider how positive life changes can occur when an individual chooses to defiantly hop off the treadmill of consumerism and start living a saner and more satisfying life.

Green lifestyles and ethical consumption have become increasingly popular strategies in moving towards environmentally-friendly societies and combating global poverty. Where previously environmentalists saw excess consumption as central to the problem, green consumerism now places consumption at the heart of the solution. However, ethical and sustainable consumption are also important forms of central to the creation and maintenance of class distinction. Green Consumption scrutinizes the emergent phenomenon of what this book terms eco-chic: a combination of lifestyle politics, environmentalism, spirituality, beauty and health. Eco-chic connects ethical, sustainable and elite consumption. It is increasingly part of the identity kit of certain sections of society, who seek to combine taste and style with care for personal wellness and the environment. This book deals with eco-chic as a set of activities, an ideological framework and a popular marketing strategy, offering a critical examination of its manifestations in both the global North and South. The diverse case studies presented in this book range from Basque sheep cheese production and Ghanaian Afro-chic hairstyles to Asian tropical spa culture and Dutch fair-trade jewellery initiatives. The authors assess the ways in which eco-chic, with its apparent paradox of consumption and idealism, can make a genuine contribution to solving some of the most pressing problems of our time.

Green lifestyles and ethical consumption have become increasingly popular strategies in moving towards environmentally-friendly societies and combating global poverty. Where previously environmentalists saw excess consumption as central to the problem, green consumerism now places consumption at the heart of the solution. However, ethical and sustainable consumption are also important forms of central to the creation and maintenance of class distinction. Green Consumption scrutinizes the emergent phenomenon of what this book terms eco-chic: a combination of lifestyle politics, environmentalism, spirituality, beauty and health. Eco-chic connects ethical, sustainable and elite consumption. It is increasingly part of the identity kit of certain sections of society, who seek to combine taste and style with care for personal wellness and the environment. This book deals with eco-chic as a set of activities, an ideological framework and a popular marketing strategy, offering a critical examination of its manifestations in both the global North and South. The diverse case studies presented in this book range from Basque sheep cheese production and Ghanaian Afro-chic hairstyles to Asian tropical spa culture and Dutch fair-trade jewellery initiatives. The authors assess the ways in which eco-chic, with its apparent paradox of consumption and idealism, can make a genuine contribution to solving some of the most pressing problems of our time.

The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the dynamics of the marketplace, including marketing and promotional activities by priests and secular interest groups, create the very consumerist markets through which pilgrimages become established and successful - and through which the 'sacred' as a category can be sustained. By drawing on examples from several contexts, including Japan, India, China, Vietnam, Europe, and the Muslim world, author Ian Reader evaluates how pilgrimages may be invented, shaped, and promoted by various interest groups. In so doing he draws attention to the competitive nature of the pilgrimage market, revealing that there are rivalries, borrowed ideas, and alliances with commercial and civil agencies to promote pilgrimages. The importance of consumerism is demonstrated, both in terms of consumer goods/souvenirs and pilgrimage site selection, rather than the usual depictions of consumerism as tawdry disjunctions on the 'sacred.' As such this book reorients studies of pilgrimage by highlighting not just the pilgrims who so often dominate the literature, but also the various other interest groups and agencies without whom pilgrimage as a phenomenon would not exist.

Increasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable development. Several lines of psychological theory and approaches have been developed relatively independently, each of which may provide major implications and action points on how consumers might be moved toward more sustainable behavior. This book is the first that brings together this variety of perspectives and theoretical angles around the common ambition of sustainable development. The contributors are all leading social scientists in the field of consumer behavior who met the challenge to sketch out their theoretical perspectives, but also to go beyond their normal theorizing and think out of the box in order to show how these theoretical perspectives might be made actionable in terms of key managerial and policy perspectives toward sustainable development. The result is a book that shows a wealth of information and approaches the question of how to encourage sustainable behavior from a myriad of divergent perspectives. This should stimulate scientists and policy-makers alike to find similarities, differences, and synergies between state-of-the-art psychological thinking about how to most effectively stimulate sustainable consumer behavior.

Edited by Angus Deaton, winner of the 2015 Nobel Memorial Prize in Economic Sciences, this volume features early work on the theory and measurement of consumer behaviour. Featuring contributions from leading economists such as Anthony Atkinson, Nicholas Stern, John Muellbauer and Deaton himself, the book offers papers on a wide range of topics. Topics covered range from theory to econometrics, from Engel curves to labour supply and fertility, and from consumer demand in England to consumer behaviour in the USSR. These papers were written and collected for this volume to honour Sir Richard Stone on the occasion of his retirement from his chair at the University of Cambridge.

This book analyzes the factors behind the recent expansion of Fairtrade and questions whether the trust given to the scheme by "ethical" shoppers is warranted. It goes about this assessment by analyzing the claim of ethical shopping and by scrutinizing the specific contribution of the Fairtrade Certification Mark to producer's welfare. This assessment is based on information gathered in a mixture of desk-based research and fieldwork carried out in Argentina, Bolivia, Chile, Peru, Tanzania and South Africa. This book comprises separate chapters written by academics of various backgrounds, who have worked together on Fairtrade, it should however be noted that the authors do not necessarily hold a common set of views in respect to Fairtrade.