Focusing on the service economy, and designed especially for non-economics majors, this practical text establishes a new and enduring blend of topics for an introductory course in consumerism. It presses students to appreciate the world of markets and to clarify their personal priorities for decision-making as it introduces the fundamentals of markets, consumer choice, financial assessment, risk avoidance and other topics. The book features numerous illustrative examples, useful perspectives and practical guidelines on intelligent consumerism.

'An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.' Charles Duhigg, bestselling author of The Power of Habit The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation. He called it WeWork. As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider; it would build schools, create cities, even colonize Mars. In pursuit of its founder's vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital but in late 2019, just weeks before WeWork's highly publicized IPO, everything fell apart. Neumann was ousted from his company, but still was poised to walk away a billionaire. Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley 'unicorns'? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive, rollicking account of WeWork's boom and bust.

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you ll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR s Gay and Lesbian Perspective, this book gives you suggestions on what things need to be done within your company before planning your marketing strategies. You ll benefit from ideas and suggestions in Untold Millions that will help you create consumer-driven market strategies to gays and lesbians, including: recognizing that there are families and relationships in society that are not heterosexual acknowledging age differences and the needs of particular generations attracting customers by circulating non-discriminatory hiring policies through press releases and company memos, installing domestic partner health care plans, and identifying cultural reference points to which gays and lesbians can relate remembering that many gays and lesbians may look at business with cynicism and doubt and may be quick to interpret actions as victimization referring to the Wall Street project before addressing gay- and lesbian-specific issues focusing on the areas of individuality, a need for association, and the need to alleviate stress reserving a post script in your direct marketing letter to remind consumers of your company s domestic partner benefits or if you support a particular gay/lesbian interest organizationUntold Millions contains advice on several other topics, such as corporate legal issues, public information trends and analysis, and changes in gay and lesbian communities to give familiarize you with your target audience. With Untold Millions, you ll be able to develop appealing marketing or advertising campaigns that will satisfy the highly profitable and emerging gay and lesbian consumer market.

The title of this book, From the Margins to the Centre, refers to three related themes that have run closely together in the debates on the city in the 1980s and 1990s. Firstly a process of restructuring in which activities previously deemed peripheral to the 'productive' city have now moved centre stage; that is, a concern with culture, consumption and image. Secondly, the notion of gentrification, whereby a reversal of the movement out of the city centre by the affluent classes results in a re-centralisation of previously marginal areas of the city centre. Thirdly, a process whereby previously marginal groups and their activities have been made central to the city - and have made the city centre central to themselves. Each of the chapters in this volume derives from recently conducted research grounded in an attempt to examine some of the issues posed in what can be described as postmodernist theorising on the nature of the contemporary city. A strong current of such thought has placed the multiple uses of city spaces at the centre of its claims for the construction and deconstruction of identities. The prolification and fragmentation of patterns of cultural production and consumption, it is claimed, makes the city a complex field of conflicting activities whose juxtaposition undermines traditional cultural hierarchies. Across this field identity becomes fluid in a way that uncouples its connection with the fixed categories of class, gender and ethnicity. While such positions point to a dominant role for culture in contemporary society, there has been little discussion or investigation of the social practices whereby this is effected. This book attempts an investigation of such practices. Implicit in the very conception of the book, and running through each of the contributions, is the view that contemporary popular culture is crucial to the understanding of the transformations to which we refer, and that the investigation of this popular culture needs

The production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is seen as increasingly controversial. Movements for sustainable and ethical consumerism are gaining momentum alongside an awareness of how our choices in the marketplace can affect public issues. How did we get here? This volume advances a bold new interpretation of the 'consumer revolution' of the eighteenth century, when European elites, middling classes, and even certain labourers purchased unprecedented quantities of clothing, household goods, and colonial products. Michael Kwass adopts a global perspective that incorporates the expansion of European empires, the development of world trade, and the rise of plantation slavery in the Americas. Kwass analyses the emergence of Enlightenment material cultures, contentious philosophical debates on the morality of consumption, and new forms of consumer activism to offer a fresh interpretation of the politics of consumption in the age of abolitionism and the Atlantic Revolutions.

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Email replies that show up a week later. Video chats full of ‘oops sorry no you go’ and ‘can you hear me?!’ Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other?

Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible – or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails.

Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.

Antisemitic stereotypes of Jews as capitalists have hindered research into the economic dimension of the Jewish past. The figure of the Jew as trader and financier dominated the nineteenth and twentieth centuries. But the economy has been central to Jewish life and the Jewish image in the world; Jews not only made money but spent money. This book is the first to investigate the intersection between consumption, identity, and Jewish history in Europe. It aims to examine the role and place of consumption within Jewish society and the ways consumerism generated and reinforced Jewish notions of belonging from the end of the eighteenth century to the beginning of the new millennium. It shows how the advances of modernization and secularization in the modern period increased the importance of consumption in Jewish life, making it a significant factor in the process of redefining Jewish identity.

Written by an international team of contributors from Scandinavia, Germany, the UK, and the US, this book examines in-depth the relationship between sustainability and the good life. It explores where contemporary visions of the sustainable good life come from; what functions they serve; how they are expressed in current transition processes; and whether a sustainable and satisfying life is possible for all.

This book frames the eco "crisis" in an optimistic way, showing it to be full of potential for creative unfolding and democratic participation at all levels personal, community, and societal. Many seek creative responses at various levels of action in the face of global threats such as population growth, the end of the oil age, and climate change. Lighter individual lifestyles are being experimented with as much as is bioregional citizenship, national and international distributive justice, and active green resistance to the dominant power structures.

Drawing on wealth of theories, from social practice theory to architecture and design theory, and disciplines, such as anthropology and environmental philosophy, this volume promotes participatory action-research based approaches to encourage sustainability and wellbeing at local levels. It covers topical issues such the politics of prosperity, globalization, and indigenous notions of "the good life" and happiness." It discusses how to meet needs, which has largely been left out of the sustainability debate. Finally it places a strong emphasis on food at the heart of the sustainability and good life debate, for instance binding the global south to the north through import and exports, or linking everyday lives to ideals within the dream of the good life, with cookbooks and shows.

This interdisciplinary book provides invaluable insights for researchers and postgraduate students interested in the contribution of the environmental humanities to the sustainability debate.

Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning celebrity, fandoms, subculture, consumerism and marketing through a range of examples in film, travel and tourism, football and music. With an emphasis on social media, and how various online platforms are utilised by brands, artists and fans, the authors explore how this type of communication often contributes to trivialising authentic expressions of cultural and social values and identities.

With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market.

The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live.

In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences.

The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.

*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E. Hoskins unpicks the threads of capitalist industry to reveal the truth about our clothes. Fashion brands entice us to consume more by manipulating us to feel ugly, poor and worthless, sentiments that line the pockets of billionaires exploiting colonial supply chains. Garment workers on poverty pay risk their lives in dangerous factories, animals are tortured, fossil fuels extracted and toxic chemicals spread just to keep this season's collections fresh. We can do better than this. Moving between Karl Lagerfeld and Karl Marx, The Anti-Capitalist Book of Fashion goes beyond ethical fashion and consumer responsibility showing that if we want to feel comfortable in our clothes, we need to reshape the system and ensure this is not our last season.

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.

This book does not set out once more to raise the alarm to encourage us to take radical measures to head off climate chaos. There have been any number of books and reports in recent years explaining just how dire the future looks and how little time we have left to act. This book is about why we have ignored those warnings, and why it is now too late. It is a book about the frailties of the human species as expressed in both the institutions we built and the psychological dispositions that have led us on the path of self-destruction. It is about our strange obsessions, our hubris, and our penchant for avoiding the facts. It is the story of a battle within us between the forces that should have caused us to protect the Earth - our capacity to reason and our connection to Nature - and those that, in the end, have won out - our greed, materialism and alienation from Nature. And it is about the 21st century consequences of these failures. Clive Hamilton is author of the bestselling Affluenza and Growth Fetish, of Scorcher, and most recently Freedom Paradox.

After a catastrophic start to the 2020s, empathetic influence is set to be this decade’s most critical human skillset. In her new book Softening The Edge, Mimi Nicklin explains why.

With the Covid pandemic “accelerating the future”, the need for authentic human connection, and meaningful relationships with colleagues, employees and clients, has never been greater. Empathy is the key to making this happen, a trait of understanding and hope that has the power to not only change our business environments, but to change the shape of our world.

Nicklin draws from her eye-opening true-life business journey to present the case for empathy, and bolsters the argument with comprehensive scientific data. As a Millennial, she straddles the generational gap between the up-and-coming Gen-Zs and the established captains of industry, a much-needed conduit between the two.

A genuinely insightful book, Softening the Edge will inspire and challenge you in equal measure. It will show you how to successfully harness your emotional intelligence to authentically connect with and influence people on a deeper level, and it will ultimately help you to evolve and future-proof the way you do business and live your life.

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa. Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts. This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.

Antisemitic stereotypes of Jews as capitalists have hindered research into the economic dimension of the Jewish past. The figure of the Jew as trader and financier dominated the nineteenth and twentieth centuries. But the economy has been central to Jewish life and the Jewish image in the world; Jews not only made money but spent money. This book is the first to investigate the intersection between consumption, identity, and Jewish history in Europe. It aims to examine the role and place of consumption within Jewish society and the ways consumerism generated and reinforced Jewish notions of belonging from the end of the eighteenth century to the beginning of the new millennium. It shows how the advances of modernization and secularization in the modern period increased the importance of consumption in Jewish life, making it a significant factor in the process of redefining Jewish identity.

The global phenomenon of political consumerism is known through such diverse manifestations as corporate boycotts, increased preferences for organic and fairtrade products, and lifestyle choices such as veganism. It has also become an area of increasing research across a variety of disciplines. Political consumerism uses consumer power to change institutional or market practices that are found ethically, environmentally, or politically objectionable. Through such actions, the goods offered on the consumer market are problematized and politicized. Distinctions between consumers and citizens and between the economy and politics collapse. The Oxford Handbook of Political Consumerism offers the first comprehensive theoretical and comparative overview of the ways in which the market becomes a political arena. It maps the four major forms of political consumerism: boycotting, buycotting (spending to show support), lifestyle politics, and discursive actions, such as culture jamming. Chapters by leading scholars examine political consumerism in different locations and industry sectors, and in consideration of environmental and human rights problems, political events, and the ethics of production and manufacturing practices. This volume offers a thorough exploration of the phenomenon and its myriad dilemmas, involving religion, race, nationalism, gender relations, animals, and our common future. Moreover, the Handbook takes stock of political consumerism's effectiveness in solving complex global problems and its use to both promote and impede democracy.

In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world. Retail has become increasingly influential in homogenising the urban experience. And yet in reacting to trends in virtual consumption retailers are also becoming more and more conscious of the need to engage with consumers in more sophisticated ways. Retail and Social Change will interest students and scholars in geography, cultural studies, sociology, marketing and business studies interested in how and why retail pervades both our physical and emotional lives in increasingly unexpected ways. It will provide a lively, comparative and thought-provoking contribution that interrogates the implications of retail change, for what it means to be a citizen of a consumer society in the twenty-first century.

How did we arrive at our contemporary consumer media economy? Why are we now fixated on screens, imbibing information that constantly expires, and longing for more direct or authentic kinds of experience? The Mediated Mind answers these questions by revisiting a previous media revolution, the nineteenth-century explosion of mass print. Like our own smartphone screens, printed paper and imprinted objects touched the most intimate regions of nineteenth-century life. The rise of this printed ephemera, and its new information economy, generated modern consumer experiences such as voracious collecting and curating, fantasies of disembodied mental travel, and information addiction. Susan Zieger demonstrates how the nineteenth century established affective, psychological, social, and cultural habits of media consumption that we still experience, even as pixels supersede paper. Revealing the history of our own moment, The Mediated Mind challenges the commonplace assumption that our own new media lack a past, or that our own experiences are unprecedented.

How did we arrive at our contemporary consumer media economy? Why are we now fixated on screens, imbibing information that constantly expires, and longing for more direct or authentic kinds of experience? The Mediated Mind answers these questions by revisiting a previous media revolution, the nineteenth-century explosion of mass print. Like our own smartphone screens, printed paper and imprinted objects touched the most intimate regions of nineteenth-century life. The rise of this printed ephemera, and its new information economy, generated modern consumer experiences such as voracious collecting and curating, fantasies of disembodied mental travel, and information addiction. Susan Zieger demonstrates how the nineteenth century established affective, psychological, social, and cultural habits of media consumption that we still experience, even as pixels supersede paper. Revealing the history of our own moment, The Mediated Mind challenges the commonplace assumption that our own new media lack a past, or that our own experiences are unprecedented.

This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being viewed in more virtuous terms as the inevitable outcome of structural changes that legitimize the acquisition and display of wealth. It examines the origins of the shift from criticism to acceptance, and traces these changes to fundamentally different notions of what constitutes the basis for social order. Whereas pre-industrial hierarchies cloaked inequality in various secular and sacred guises to mitigate its presence, capitalism justified and reified inequality as a measure of individual success and initiative through interdependent market behavior. The result of this transformation is that status markers have become aspirational tools as hierarchies became porous and self-identity less ascriptive. Correspondingly, as demand for luxury became legitimized, the supply side underwent dramatic changes. Such changes are explored fully in the sectors of fashion, art and wine. As demand for high priced and scarce goods in each of these sectors has increased, in each case key actors have manipulated markets to purposefully either consolidate their pre-eminence or manufacture the requisite scarcity that affords them canonical status. The demand for and supply of luxury goods is now global; consumers seeking validation and affirmation of their status whilst producers engineer scarcity. Luxury is seen not only as good; it is virtuous, its demand possibly insatiable and extremely profitable.

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice-from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.

A sense of urgency pervades global environmentalism, and the degrowth movement is bursting into the mainstream. As climate catastrophe looms closer, people are eager to learn what degrowth is about, and whether we can save the planet by changing how we live. This book is an introduction to the movement. As politicians and corporations obsess over growth objectives, the degrowth movement demands that we must slow down the economy by transforming our economies, our politics and our cultures to live within the Earth's limits. This book navigates the practice and strategies of the movement, looking at its strengths and weaknesses. Covering horizontal democracy, local economies and the reduction of work, it shows us why degrowth is a compelling and realistic project.