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Race and Retail - Consumption across the Color Line (Hardcover)
Loot Price: R2,951
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Race and Retail - Consumption across the Color Line (Hardcover)
Series: Rutgers Studies on Race and Ethnicity
Expected to ship within 12 - 17 working days
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Race has long shaped shopping experiences for many Americans.
Retail exchanges and establishments have made headlines as
flashpoints for conflict not only between blacks and whites, but
also between whites, Mexicans, Asian Americans, and a wide variety
of other ethnic groups, who have at times found themselves
unwelcome at white-owned businesses. Race and Retail documents the
extent to which retail establishments, both past and present, have
often catered to specific ethnic and racial groups. Using an
interdisciplinary approach, the original essays collected here
explore selling and buying practices of nonwhite populations around
the world and the barriers that shape these habits, such as racial
discrimination, food deserts, and gentrification. The contributors
highlight more contemporary issues by raising questions about how
race informs business owners' ideas about consumer demand,
resulting in substandard quality and higher prices for minorities
than in predominantly white neighborhoods. In a wide-ranging
exploration of the subject, they also address revitalization and
gentrification in South Korean and Latino neighborhoods in
California, Arab and Turkish coffeehouses and hookah lounges in
South Paterson, New Jersey, and tourist capoeira consumption in
Brazil. Race and Retail illuminates the complex play of forces at
work in racialized retail markets and the everyday impact of those
forces on minority consumers. The essays demonstrate how past
practice remains in force in subtle and not-so-subtle ways.
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