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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues

Bottled and Sold - The Story Behind Our Obsession with Bottled Water (Paperback): Peter H. Gleick Bottled and Sold - The Story Behind Our Obsession with Bottled Water (Paperback)
Peter H. Gleick
R612 Discovery Miles 6 120 Ships in 10 - 15 working days

Peter Gleick knows water. A world-renowned freshwater expert, Gleick is a MacArthur Foundation "genius", and according to the BBC, an environmental visionary. And he drinks from the tap. Why don't the rest of us? "Bottled and Sold" shows how water went from being a free natural resource to one of the most successful commercial products of the last one hundred years - and why we are poorer for it. It's a big story and water is big business. Every second of every day in the United States, a thousand people buy a plastic bottle of commercially produced water, and every second of every day a thousand more throw one of those bottles away. That adds up to more than thirty billion bottles a year and tens of billions of dollars. Have we simply been hoodwinked by corporate executives or are there legitimate reasons to buy all those bottles? With a scientist's eye and a natural storyteller's wit, Gleick investigates whether claims about the relative safety, convenience, and taste of bottled vs. tap hold water. And he exposes the true reasons we've turned to the bottle, from fear-mongering by business interests and our own vanity to the breakdown of public systems and global inequities. Jewel-encrusted "designer" H2O may be laughable, but the debate over commodifying water is deadly serious. It comes down to society's choices about the human right to water, the role of government and free markets, the importance of being "green", and fundamental values. Gleick gets to the heart of the bottled water craze, exploring what it means for our most basic necessity to become a luxury.

Consumer Behavior: Buying, Having, and Being, Global Edition (Paperback, 12th edition): Michael Solomon Consumer Behavior: Buying, Having, and Being, Global Edition (Paperback, 12th edition)
Michael Solomon
R171 R139 Discovery Miles 1 390 Save R32 (19%) Ships in 9 - 17 working days

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab(TM) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Pursuing Happiness - American Consumers in the Twentieth Century (Paperback): Stanley Lebergott Pursuing Happiness - American Consumers in the Twentieth Century (Paperback)
Stanley Lebergott
R978 Discovery Miles 9 780 Ships in 18 - 22 working days

Whether watching baseball or undergoing heart surgery, Americans have bought a variety of goods and services to achieve happiness. Here is a provocative look at what they have chosen to purchase. Stanley Lebergott maintains that the average consumer has behaved more reasonably than many distinguished critics of "materialism" have suggested. He sees consumers seeking to make an uncertain and often cruel world into a pleasanter and more convenient place--and, for the most part, succeeding. With refreshing common sense, he reminds us of what many "luxuries" have meant, especially for women: increased income since 1900 has been used largely to lighten the backbreaking labor once required by household chores.

Originally published in 1996.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Implementing Automation Initiatives in Companies to Create Better-Connected Experiences (Paperback): Jorge Remondes, Sandrina... Implementing Automation Initiatives in Companies to Create Better-Connected Experiences (Paperback)
Jorge Remondes, Sandrina Teixeira
R4,773 Discovery Miles 47 730 Ships in 18 - 22 working days

Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.

Consumption in China - How China's New Consumer Ideology is Shaping the Nation (Paperback): Yu Consumption in China - How China's New Consumer Ideology is Shaping the Nation (Paperback)
Yu
R698 Discovery Miles 6 980 Ships in 18 - 22 working days

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China s consumers, and what challenges they face as more aspects of everyday life become commoditized.

Conversations About History, Volume 3 (Paperback): Howard Burton Conversations About History, Volume 3 (Paperback)
Howard Burton
R559 Discovery Miles 5 590 Ships in 18 - 22 working days
My Life with Things - The Consumer Diaries (Paperback): Elizabeth Chin My Life with Things - The Consumer Diaries (Paperback)
Elizabeth Chin
R624 Discovery Miles 6 240 Ships in 9 - 17 working days

Unconventional and provocative, My Life with Things is Elizabeth Chin's meditation on her relationship with consumer goods and a critical statement on the politics and method of anthropology. Chin centers the book on diary entries that focus on everyday items-kitchen cabinet knobs, shoes, a piano-and uses them to intimately examine the ways consumption resonates with personal and social meaning: from writing love haikus about her favorite nail polish and discussing the racial implications of her tooth cap, to revealing how she used shopping to cope with a miscarriage and contemplating how her young daughter came to think that she needed Lunesta. Throughout, Chin keeps Karl Marx and his family's relationship to their possessions in mind, drawing parallels between Marx's napkins, the production of late nineteenth-century table linens, and Chin's own vintage linen collection. Unflinchingly and refreshingly honest, Chin unlocks the complexities of her attachments to, reliance on, and complicated relationships with her things. In so doing, she prompts readers to reconsider their own consumption, as well as their assumptions about the possibilities for creative scholarship.

Refiguring Identity in Corporate Times - Rediscovering Oneself in a Consumer Culture (Paperback): David Vella Refiguring Identity in Corporate Times - Rediscovering Oneself in a Consumer Culture (Paperback)
David Vella
R1,785 Discovery Miles 17 850 Ships in 18 - 22 working days

Refiguring Identity in Corporate Times is aimed as a response to the narcissistic life-strategies promoted by the marketplace. It introduces an identity model that ensures a more inclusive, ethical, and authentic way of living ones own life-script. We live in a culture that requires us to create our own self-interpretation. Claiming to assist us in this mission are self-professed experts and the public media that offer life-strategies for adoption, to which it is all too easy to conform to in hyper-capitalized and consumerist societies. Among the most popular are fashion, entrepreneurship, travel, fitness, and self-spirituality, which are designed by corporate companies for instant appeal and feelgood results, expressing the consumerist religion of hedonistic narcissism and status. The possibility of an alternative identity for todays society that is based on the experience of conscience, sees our self-realization as intimately related to care for others and the advancement of political and civic institutions. To aspire for this identity model is to move from the distorted values of commercial life-strategies to five virtues. The virtues enable us to attune to what is singularly foreign in any experience, signalling ways how our worldview can become more inclusive, ethical, and insightful in its comprehension of existence. This key reading in Identity Studies provides insight into the psychology and behaviour endorsed by consumer culture; charts out a new understanding of virtue ethics; and promotes life-choices that steers consumers away from conformity in its capacity to stimulate the creation of a personal and authentic vision of life that involves others and societal institutions.

Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Paperback): Miralem Helmefalk, Leif Marcusson Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Paperback)
Miralem Helmefalk, Leif Marcusson
R4,786 Discovery Miles 47 860 Ships in 18 - 22 working days

As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.

Loons Planet - How The Loons Learned to Save Their World (Paperback): Hayley A Furman Loons Planet - How The Loons Learned to Save Their World (Paperback)
Hayley A Furman
R405 Discovery Miles 4 050 Ships in 18 - 22 working days
Speculative Communities - Living with Uncertainty in a Financialized World (Paperback): Aris Komporozos-Athanasiou Speculative Communities - Living with Uncertainty in a Financialized World (Paperback)
Aris Komporozos-Athanasiou
R768 Discovery Miles 7 680 Ships in 9 - 17 working days

In Speculative Communities, Aris Komporozos-Athanasiou examines the ways that speculation has moved beyond financial markets to shape fundamental aspects of our social and political lives. As ordinary people make exceptional decisions, such as the American election of a populist demagogue or the British vote to leave the European Union, they are moving from time-honored and -tested practices of governance, toward the speculative promise of a new, more uncertain future. This book shows how even our methods of building community have shifted to the speculative realm as social media platforms enable and amplify our volatile wagers. For Komporozos-Athanasiou, "to speculate" means increasingly "to connect," to endorse the unknown pre-emptively, and often daringly, as a means of social survival. Grappling with the question of how more uncertainty can lead to its full-throated embrace rather than dissent, Speculative Communities shows how finance has become the model for society writ large. As Komporozos-Athanasiou argues, virtual marketplaces, new social media, and dating apps bring finance's opaque infrastructures into the most intimate realms of our lives, leading to a new type of speculative imagination across economy, culture, and society.

How the Shopping Cart Explains Global Consumerism (Hardcover): Andrew Warnes How the Shopping Cart Explains Global Consumerism (Hardcover)
Andrew Warnes
R2,186 R1,985 Discovery Miles 19 850 Save R201 (9%) Ships in 9 - 17 working days

Picture a familiar scene: long lines of shoppers waiting to check out at the grocery store, carts filled to the brim with the week's food. While many might wonder what is in each cart, Andrew Warnes implores us to consider the symbolism of the cart itself. In his inventive new book, Warnes examines how the everyday shopping cart is connected to a complex web of food production and consumption that has spread from the United States throughout the world. Today, shopping carts represent choice and autonomy for consumers, a recognizable American way of life that has become a global phenomenon. This succinct and and accessible book provides an excellent overview of consumerism and the globalization of American culture.

SUV Madness (Paperback): John Everett SUV Madness (Paperback)
John Everett
R488 Discovery Miles 4 880 Ships in 18 - 22 working days

The UK has set a legal target of net-zero global warming emissions for 2050. The evidence concerning the devastating effects of climate change is witnessed all across the world, and yet ownership of emission-intensive Sport Utility Vehicles (SUVs) continues to grow at alarming rate: in 2019, about 42% of all new GB car registrations were SUVs or SUV crossovers. "SUV madness" explores this car-buying phenomenon in thorough statistical and anecdotal detail. Although written with sadness, and occasional anger, I have attempted to be honest, understanding, humane and even humorous. "A good read" I hope.

Consumption Behavior and the Effects of Government Fiscal Policies (Hardcover): Randall P. Mariger Consumption Behavior and the Effects of Government Fiscal Policies (Hardcover)
Randall P. Mariger
R1,343 R1,222 Discovery Miles 12 220 Save R121 (9%) Ships in 9 - 17 working days

In Consumption Behavior and the Effects of Government Fiscal Policies, Randall Mariger explores how people make decisions about how much to consume and save over their lifetimes. An understanding of these issues illuminates not only individual behavior but important properties of the macro economy as well. The most popular framework for analyzing consumption has been the life-cycle theory. Mariger tests two fundamental, and controversial, assumptions underlying the theory-that there are no planned bequests and that human capital is marketable. To do this, he fits a structural consumption model that incorporates endogenous liquidity constraints (non-marketability of human capital), but no planned bequests, to data on a cross-section of U. S. families. This estimated model, in conjunction with estimates of alternative models, enables him to make inferences about the respective effects of liquidity constraints and social security wealth on consumption. This latter effect yields indirect evidence concerning planned bequests. Mariger also presents direct evidence concerning bequest behavior. Among his findings are that the model fits the data very well in spite of its tight theoretical structure; that liquidity constraints are prevalent and have important effects on consumption behavior; that planned bequests appear not to be common among families in the lower 99.1% of the wealth distribution; and that families in the upper 0.9% of the wealth distribution appear to plan substantial bequests. Mariger devotes the latter part of his book to studying the implications of his estimated consumption model for the effects of government fiscal policies. More specifically, he simulates the model to infer the effects of government tax/debt policy, as well as those of the social security system, on aggregate savings.

Save Yourself, Save Us All: How We can All Live Happily into the 22nd Century: The Unique Post Covid-19 Opportunity for All... Save Yourself, Save Us All: How We can All Live Happily into the 22nd Century: The Unique Post Covid-19 Opportunity for All Humankind (Paperback)
Lawrence Wolfe-Xavier
R458 Discovery Miles 4 580 Ships in 18 - 22 working days

Today's lifestyles do not provide us with the foundations for true, long-term happiness. The causes of our problems are clearly identified, with achievable solutions proposed for us all. The Covid-19 Disaster globally halted 'Normal Life', the root causes of this Disaster are revealed. This book offers the reader the opportunity for reflection, self-reassessment and fresh analysis for the future pursuit of true Self-realisation and true Long-term Happiness. Easy to read, yet deals with the most critical issues of today. One of Wolfe-Xavier's 1.4M Internet reader's comments on him: 'High intellectual ability peppered with a profound spiritual intelligence is not a dish so common as one would hope. Lawrence Wolfe-Xavier has my respect.'

Exploring the Dynamics of Consumerism in Developing Nations (Paperback): Ayantunji Gbadamosi Exploring the Dynamics of Consumerism in Developing Nations (Paperback)
Ayantunji Gbadamosi
R4,343 Discovery Miles 43 430 Ships in 18 - 22 working days

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Balkan Blues - Consumer Politics after State Socialism (Paperback): Yuson Jung Balkan Blues - Consumer Politics after State Socialism (Paperback)
Yuson Jung
R834 R339 Discovery Miles 3 390 Save R495 (59%) Ships in 9 - 17 working days

Balkan Blues explores how a state transitions from the collectivized production and distribution of socialism to the consumer-focused culture of capitalism. Yuson Jung considers the state as an economic agent in upholding rights and responsibilities in the shift to a global market. Taking Bulgaria as her focus, Jung shows how impoverished Bulgarians developed a consumer-oriented society and how the concept of "need" adapted in surprising ways to accommodate this new culture. Different legal frameworks arose to ensure the rights of vulnerable or deceived consumers. Consumer advocacy NGOs and government officers scrambled to navigate unfamiliar EU-imposed models for consumer affairs departments. All of these changes involved issues of responsibility, accountability, and civic engagement, which brought Bulgarians new ways of viewing both their identities and their sense of agency. Yet these opportunities also raised questions of inequality, injustice, and social stratification. Jung's study provides a compelling argument for reconsidering of the role of the state in the construction of 21st-century consumer cultures.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (Paperback): Ana Maria Soares, Maher Georges Elmashhara Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (Paperback)
Ana Maria Soares, Maher Georges Elmashhara
R4,617 Discovery Miles 46 170 Ships in 18 - 22 working days

Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Paperback): David J Burns Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Paperback)
David J Burns
R4,175 Discovery Miles 41 750 Ships in 18 - 22 working days

Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

Shopper's Paradise - Retail Stores and American Consumer Culture (Paperback): Arthur Asa Berger Shopper's Paradise - Retail Stores and American Consumer Culture (Paperback)
Arthur Asa Berger
R2,131 Discovery Miles 21 310 Ships in 18 - 22 working days

Shopper's Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of retail stores on American society. It has chapters on some of the most important retail genres, such as Internet stores (Amazon.com), department stores (Neiman Marcus), coffee shops (Starbucks), big-box stores (Walmart, Costco) and a number of other kinds of stores such as dollar stores, malls, and farmer's markets.

Auditory Contributions to Food Perception and Consumer Behaviour (Hardcover): Charles Spence, Felipe Reinoso Carvalho, Carlos... Auditory Contributions to Food Perception and Consumer Behaviour (Hardcover)
Charles Spence, Felipe Reinoso Carvalho, Carlos Velasco, Qian Janice Wang
R3,443 Discovery Miles 34 430 Ships in 18 - 22 working days

What we hear before and/or while we eat and drink often affects our tasting experiences. The focus of Auditory Contributions to Food Perception and Consume Behaviour is to provide a state-of-the-art summary on how such music and ambient inputs can influence our expectations, our purchasing behaviour, as well as our product experience. Much of the research collected together in this volume relates to 'sonic seasoning': This is where music/soundscapes are especially chosen, or else designed/composed, in order to correspond to, and hence hopefully to modify the associated taste/aroma/mouthfeel/flavour in food and beverages. The various chapters collected together in this volume provide a state-of-the-art summary of this intriguing and emerging field of research, as well as highlighting some of the key directions for future research. Contributors are Sue Bastian, Thadeus L. Beekman, Jo Burzynska, Andrew Childress, Ilja Croijmans, Silvana Dakduk , Alexandra Fiegel, Apratim Guha, Ryuta Kawashima, Bruno Mesz, Kosuke Motoki, Rui Nouchi, Felipe Reinoso-Carvalho, Pablo Riera, Marijn Peters Rit, Toshiki Saito, Han-Seok Seo, Mariano Sigman, Laura J. Speed, Charles Spence, Motoaki Sugiura, Marcos Trevisan, Carlos Velasco, Johan Wagemans, and Qian Janice Wang.

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (Paperback): Giuseppe Granata, Andrea... Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (Paperback)
Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis
R4,694 Discovery Miles 46 940 Ships in 18 - 22 working days

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today's consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

The Dialectics of Shopping (Paperback, New): Daniel Miller The Dialectics of Shopping (Paperback, New)
Daniel Miller
R1,078 Discovery Miles 10 780 Ships in 18 - 22 working days

Shopping is generally considered to be a pleasurable activity. But in reality it can often be complicated and frustrating. Daniel Miller explores the many contradictions faced by shoppers on a typical street in London, and in the process offers a sophisticated examination of the way we shop, and what it reveals about our relationships to our families and communities, as well as to the environment and the economy as a whole.
Miller's companions are mostly women who confront these contradictions as they shop. They placate their children with items that combine nutrition with taste or usefulness with style. They decide between shopping at the local store or at the impersonal, but less expensive, mall. They tell of their sympathy for environmental concerns but somehow avoid much ethical shopping. They are faced with a selection of shops whose shifts and mergers often reveal extraordinary stories of their own. Filled with entertaining--and thoroughly familiar--stories of shoppers and shops, this book will interest scholars across a broad range of disciplines.

Optimizing Millennial Consumer Engagement With Mood Analysis (Paperback): Sabyasachi Dasgupta, Priya Grover Optimizing Millennial Consumer Engagement With Mood Analysis (Paperback)
Sabyasachi Dasgupta, Priya Grover
R4,146 Discovery Miles 41 460 Ships in 18 - 22 working days

Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Next in Line - Lowered Care Expectations in the Age of Retail- and Value-Based Health (Paperback): Timothy J. Hoff Next in Line - Lowered Care Expectations in the Age of Retail- and Value-Based Health (Paperback)
Timothy J. Hoff
R1,650 Discovery Miles 16 500 Ships in 10 - 15 working days

For all the political branding and rebranding of healthcare in the United States, its fundamental unit of currency remains the doctor-patient relationship. This relationship has undergone seismic changes during the twenty-first century, including the introduction of new players (the so-called healthcare "team") and care delivery in settings like big-box stores and bureaucratic health systems. But are any of us better off? Next in Line is the first book to examine the doctor-patient relationship in the context of its new environs, in particular the impact of efficiency-driven innovation and retail-care models on physician mindsets and the patient experience. The overall picture is one of lowered expectations-a transactional, impersonal, and institutionally-limited incarnation of the medical bedside that leaves all parties underwhelmed and overstressed. By first conducting a macro-analysis of key industry trends (including the widespread use of performance metrics and retail principles), then measuring these trends' impacts through interviews with physicians and patients, Next in Line is both an examination and a critique of a care system at a crossroads. It is essential reading for understanding why relational care matters - and why it must be saved in a corporatized health system bent on using retail approaches to deliver care.

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