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Advertising and Consumer Culture in China (Hardcover)
Loot Price: R1,435
Discovery Miles 14 350
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Advertising and Consumer Culture in China (Hardcover)
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This book provides a comprehensive analysis of Chinese advertising
as an industry, a discourse and profession in China s search for
modernity and cultural globalization. It compares and contrasts the
advertising practices of Chinese advertising agencies and foreign
advertising agencies, and Chinese brands and foreign brands, with a
particular focus on the newest digital advertising practices in the
post WTO era. Based on extensive interviews, participant
observation, and a critical analysis of secondary data, Li offers
an engaging analysis of the transformation of Chinese advertising
in the past three decades in Post-Mao China. Drawing upon theories
of political economy, media, and cultural studies, her analysis
offers most significant insights in advertising and consumer
culture as well as the economic, social, political, and cultural
transformations in China. The book is essential for students and
scholars of communication, media, cultural studies and
international business, and all those interested in cultural
globalization and China.
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