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Books > History > World history > 1750 to 1900
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Sugar and Spice - Grocers and Groceries in Provincial England, 1650-1830 (Paperback)
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Sugar and Spice - Grocers and Groceries in Provincial England, 1650-1830 (Paperback)
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Consumers in eighteenth-century England were firmly embedded in an
expanding world of goods, one that incorporated a range of novel
foods (tobacco, chocolate, coffee, and tea) and new supplies of
more established commodities, including sugar, spices, and dried
fruits. Much has been written about the attraction of these goods,
which went from being novelties or expensive luxuries in the
mid-seventeenth century to central elements of the British diet a
century or so later. They have been linked to the rise of Britain
as a commercial and imperial power, whilst their consumption is
seen as transforming many aspects of British society and culture,
from mealtimes to gender identity. Despite this huge significance
to ideas of consumer change, we know remarkably little about the
everyday processes through which groceries were sold, bought, and
consumed. In tracing the lines of supply that carried groceries
from merchants to consumers, Sugar and Spice reveals not only how
changes in retailing and shopping were central to the broader
transformation of consumption and consumer practices, but also
questions established ideas about the motivations underpinning
consumer choices. It demonstrates the dynamic nature of
eighteenth-century retailing; the importance of advertisements in
promoting sales and shaping consumer perceptions, and the role of
groceries in making shopping an everyday activity. At the same
time, it shows how both retailers and their customers were
influenced by the practicalities and pleasures of consumption. They
were active agents in consumer change, shaping their own practices
rather than caught up in a single socially-inclusive cultural
project such as politeness or respectability.
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