"Consumption Intensified "examines how self-identified middle class Brazilians in Sao Paulo redefined their class during Brazil's economic crisis of 1981-1994. With inflation soaring to an astounding 2700 percent, their consumption practices intensified, not only in relation to the national crisis but also to the expanding global consumer culture. Drawing on her observations of everyday practices and on representations of the middle class in popular culture, anthropologist Maureen O'Dougherty explores both the logic and incoherence of middle- to upper-middle-class Brazilian life.
With the supports of middle-class living threatened--job security, quality education, home ownership, savings, ease of consumption--the means and meaning of "middle class" were thrown into question. The sector thus redefined itself through both class- and race-based claims of moral and cultural superiority and through privileged consumption, a definition the media underscored by continually addressing middle-class Brazilians as consumers--or rather, as consumers denied. In these times, adults became more flexible in employment, and put stakes in their children's expensive private education. They engaged in elaborate comparison shopping, stockpiling of goods, and financial strategizing. Ongoing desire for distinction and "first- world" modernity prompted these Brazilians to buy foreign goods through contraband, thereby defying state protectionist policy. Discontented with the constraints of the national economy, they welcomed neoliberalism.
By uncovering connections between culture and politics, O'Dougherty complicates understandings of the middle class as a social group and category. Illuminating the intricate relation between identity and local and global consumption, her work will be welcomed by students and scholars in anthropology and Latin American studies, and those interested in consumption, popular culture, politics, and globalization.

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn't even an "ism" left to challenge it. "An All-Consuming Century" is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism.

By 1930 a distinct consumer society had emerged in the United States in which the taste, speed, control, and comfort of goods offered new meanings of freedom, thus laying the groundwork for a full-scale ideology of consumer's democracy after World War II. From the introduction of Henry Ford's Model T ("so low in price that no man making a good salary will be unable to own one") and the innovations in selling that arrived with the department store (window displays, self service, the installment plan) to the development of new arenas for spending (amusement parks, penny arcades, baseball parks, and dance halls), Americans embraced the new culture of commercialism -- with reservations. However, Gary Cross shows that even the Depression, the counterculture of the 1960s, and the inflation of the 1970s made Americans more materialistic, opening new channels of desire and offering opportunities for more innovative and aggressive marketing. The conservative upsurge of the 1980s and '90s indulged in its own brand of self-aggrandizement by promoting unrestricted markets. The consumerism of today, thriving and largely unchecked, no longer brings families and communities together; instead, it increasingly divides and isolates Americans.

Consumer culture has provided affluent societies with peaceful alternatives to tribalism and class war, Cross writes, and it has fueled extraordinary economic growth. The challenge for the future is to find ways to revive the still valid portion of the culture of constraint and control the overpowering success of the all-consuming twentieth century.

Picture a familiar scene: long lines of shoppers waiting to check out at the grocery store, carts filled to the brim with the week's food. While many might wonder what is in each cart, Andrew Warnes implores us to consider the symbolism of the cart itself. In his inventive new book, Warnes examines how the everyday shopping cart is connected to a complex web of food production and consumption that has spread from the United States throughout the world. Today, shopping carts represent choice and autonomy for consumers, a recognizable American way of life that has become a global phenomenon. This succinct and and accessible book provides an excellent overview of consumerism and the globalization of American culture.

The dreams of abundance, choice, and novelty that have fueled the growth of consumer culture in the United States would seem to have little place in the history of Mississippi--a state long associated with poverty, inequality, and rural life. But as Ted Ownby demonstrates in this innovative study, consumer goods and shopping have played important roles in the development of class, race, and gender relations in Mississippi from the antebellum era to the present. After examining the general and plantation stores of the nineteenth century, a period when shopping habits were stratified according to racial and class hierarchies, Ownby traces the development of new types of stores and buying patterns in the twentieth century, when women and African Americans began to wield new forms of economic power. Using sources as diverse as store ledgers, blues lyrics, and the writings of William Faulkner, Eudora Welty, Richard Wright, and Will Percy, he illuminates the changing relationships among race, rural life, and consumer goods and, in the process, offers a new way to understand the connection between power and culture in the American South. |Shows how consumer goods and shopping have played important roles in the development of class, race, and gender relations in Mississippi from the antebellum era to the present-or from the plantation store to Wal-Mart.

The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ever-present mental "wish lists" of things to buy or get, and why Americans save less than virtually anyone in the world. Unlike many experts, Harvard economist Juliet B. Schor does not blame consumers' lack of self-discipline. Nor does she blame advertisers. Instead she analyzes the crisis of the American consumer in a culture where spending has become the ultimate social art.

The pathbreaking essays in this collection explore the history of consumption by synthesizing discrete historical literatures on consumer culture, gender, and the history of technology. Luxury hotels and the chocolate industry are among the diverse array of topics these authors use to demonstrate that consumption is both a material and a cultural process. Production and consumption become equally inextricable under close analysis. Tools from both the history of technology and gender studies illuminate how these categories intersect. Although broad social and technological trends influence the outcome of these stories, the authors emphasize the agaency of particular groups, including consumers, workers, manufacturers, and the "mediators" who communicate between producers and consumers. This volume will be of interest to historians in a wide range of fields.

The field of material culture, while historically well established, has recently enjoyed something of a renaissance. Methods once dominated by Marxist- and commodity-oriented analyses and by the study of objects as symbols are giving way to a more ethnographic approach to artifacts. This orientation is the cornerstone of the essays presented in "Material Cultures," A collection of case studies which move from the domestic sphere to the global arena, the volume includes examinations of the soundscape produced by home radios, catalog shopping, the role of paper in the workplace, and the relationship between the production and consumption of Coca-Cola in Trinidad.
The diversity of the essays is mediated by their common commitment to ethnography with a material focus. Rather than examine objects as mirages of media or language, "Material Cultures" emphasizes how the study of objects not only contributes to an understanding of artifacts but is also an effective means for studying social values and contradictions.

"A Living Wage", the rallying cry of activists, has a revealing history, here documented by Lawrence B. Glickman. The labor movement's response to wages shows how American workers negotiated the transition from artisan to consumer, opening up new political possibilities for organized workers and creating contradictions that continue to haunt the labor movement today.

Nineteenth-century workers hoped to become self-employed artisans, rather than permanent "wage slaves". After the Civil War, however, unions redefined working-class identity in consumerist terms, and demanded a wage that would reward workers commensurate with their needs as consumers. This consumerist turn in labor ideology also led workers to struggle for shorter hours and union labels.

First articulated in the 1870s, the demand for a living wage was voiced increasingly by labor leaders and reformers at the turn of the century. Glickman explores the racial, ethnic, and gender implications, as white male workers defined themselves in contrast to African Americans, women, Asians, and recent European immigrants. He shows how a historical perspective on the concept of a living wage can inform our understanding of current controversies.

"Vital reading for anyone who wants to understand the public's decades-long love affair with vitamin supplements. Rima Apple deftly explores the science, politics, history, marketing, and mystique that have kept vitamins a hot-button issue for the American public."--Bonnie Liebman, Director of Nutrition, Center for Science in the Public Interest "Have you taken your vitamins today?" That question echoes daily through American households. Thanks to intensive research in nutrition and medicine, the importance of vitamins to health is undisputed. But millions of Americans believe that the vitamins they get in their food are not enough. Vitamin supplements have become a multibillion-dollar industry. At the same time, many scientists, consumer advocacy groups, and the federal Food and Drug Administration doubt that most people need to take vitamin pills. Vitamania tells how and why vitamins have become so important to so many Americans. Rima Apple examines the claims and counterclaims of scientists, manufacturers, retailers, politicians, and consumers from the discovery of vitamins in the early twentieth century to the present. She reveals the complicated interests--scientific, professional, financial--that have propelled the vitamin industry and its would-be regulators. From early advertisements linking motherhood and vitamin D, to Linus Pauling's claims for vitamin C, to recent congressional debates about restricting vitamin products, Apple's insightful history shows the ambivalence of Americans toward the authority of science. She also documents how consumers have insisted on their right to make their own decisions about their health and their vitamins. Vitamania makes fascinating reading for anyone who takes--or refuses to take--vitamins. It will be of special interest to students, scholars, and professionals in public health, the biomedical sciences, history of medicine and science, twentieth-century history, nutrition, marketing, and consumer studies. Rima D. Apple teaches at the University of Wisconsin, Madison, where she holds a joint appointment in the Department of Consumer Science and the Women's Studies Program. She is the author of Mothers and Medicine: A Social History of Infant Feeding, 1890-1950 and editor of Women, Health, and Medicine in America: A Historical Handbook.

Puts forward a theoretical framework for understanding consumerism in health care and its relation to professionalism. This book explains why consumers and professionals may intuitively perceive some standards as lower or higher than others and goes on to discuss many examples of professional good and bad practice.

Here's a fast, down and dirty guide that offers you sound advice and solid information for anything-- and everything-- you could possibly want to buy.

Smart shopping takes on a whole new meaning with "Trade Secrets," an all-encompassing, fact-filled compendium on how to make the right buying decisions every time. From minute details about dozens of products to tips on dealing with merchants who hand you the inside skinny on how to get the most value for your money, including such topics as:

Doing Your Homework: home-equity loans, furniture, carpets, plumbing services

Wall Street Savvy: checking accounts, credit cards, mutual funds

Painting the Town Red: buying bubbly, choosing a cruise, renting a tux

It's the Little Things: magazine subscriptions, sunscreens, beds and beddings

Irreverent and entertaining, "Trade Secrets" is like having a trusted uncle in the business, who tells it exactly like it is.

An in-depth analysis of the impact of public utility privatization on ordinary consumers. This text traces the history of energy and water privatization and documents the community and consumer sectors' various attempts to influence the structure of privatization and regulation. It provides data on the energy and water utilities over the first period of privatization and shows that the benefits and costs of privatization have not been shared equally. Low income consumers have been particularly adversly affected and the regressive outcomes of privatization have undercut the gains that domestic comsumers have made in some areas of service provision. Concluding with an overview of the British experiment of energy and water privatization, the author argues that the privatization settlements reached by successive Conservative governments with the privatized utility companies are seriously flawed, and that the British model of privatization is inappropriate to the domain of essential public utility service.

"Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field." Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook's history is a classic study of consumerism too. Editor's Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today's university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.

"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle class aversion to children's TV and mass-market toys to an association with the 'uncontrollable consumerism'--and hence supposed moral failure--of working class memebers, women, and 'increasingly children.' . . . Positive guidance for parents uncertain of the role of TV and TV toys in their children's lives." --Kirkus Review "In this thought-provoking study, Seiter reasonably urges parents and others to put aside their own tastes and to understand that children's consumer culture promotes solidarity and sociability among youngsters." --Publishers Weekly "An important book for those desiring an overview of the toy industry's impact on consumer culture . . . it] provides a fair and well-balanced view of the industry." --Kathleen M. Carson, associate editor, Playthings

This book puts an end to unnecessary consumer spending by telling how to lower automobile insurance premiums, choose a good HMO or PPO health plan, reduce homeowner's insurance premiums, determine the amount of life insurance really needed, and more.

How do children today learn to understand stories? Why do they respond so enthusiastically to home video games and to a myth like Teenage Mutant Ninja Turtles? And how are such fads related to multinational media mergers and the "new world order"? In assessing these questions, Marsha Kinder provides a brilliant new perspective on modern media.

This text provides an overview of concepts, theories, and methods related to the study of household consumption. It summarizes the most recent data on consumption patterns and trends, together with factors that influence consumption--population trends, prices, and distribution of resources--and examines how consumption data are used by business, government, and other organizations.

The work will give the student a knowledge of household consumption patterns and an understanding of how to use such knowledge. Its three general purposes, which correspond to the three parts of the book, are: to provide the tools students need in order to use information about household consumption, including major concepts and theories used in the study of consumption, empirical methodologies, and sources of data; to describe current patterns, trends, and problems in household consumption in the United States and other countries; and to show how information about household consumption is used. This text is designed for upper-division courses in consumption economics, consumer science, and family resource management.

"Michael Pertschuk brings an insider's insight to the tumultuous years of the sixties and seventies, when the consumer protection bells rang from Washington throughout the land. An engrossing story of corporate versus consumer battles over health, safety, and the economic rights of Americans. The future of consumer justice is given wisdom by this eyewitness account." (Ralph Nadar). "This is a book that should be ready by everyone with a stake in regulation of business by bureaucrats in Washington. Whether you agree or disagree with his point of view - and I often disagree - you can always count on Mike Pertschuk to be provocative, stimulating, and certainly controversial." (Howard H. Bell, President, American Advertising Federation). "There is a lot of businessmen [sic] to disagree with in this book. It's troublesome and disturbing - not the least because Mike Pertschuk is a tough adversary. But any businessman [sic] - or citizen - who wants to know exactly how the politics of regulation work would be well advised to read this book - and be prepared." (George Koch, President and Chief Executive Officer Grocery Manufacturers of America). "Must reading for everyone who is a student of the consumer movement, past, present, and future, and its interaction with the government, media, private sector, et al. It is a superb 'How To' manual on tactics, and presents a rare inside look at how things really get done in that place called Washington, D.C." (Calvin Pond, Vice President, Public Affairs Division Safeway Stores, Inc.). "Pertschuk's book is outstanding; it is a beautiful blend of personal, firsthand observation and political and policy analysis." (Aaron Wildavsky, University of California, Berkeley). "A rare picture of how government works...sprightly, lucid, and appealing ...remarkably candid and honest, not only in revealing the labyrinthian interplays of politics but in disclosing the author's own attitudes and motives...An extraordinary document." (Charles Lindblom, Yale University). "There is no more controversial figure in Washington than Michael Pertschuk..." (Senator John Danforth).

We know where he went, what he wrote, and even what he wore, but what in the world did Christopher Columbus eat? The Renaissance and the age of discovery introduced Europeans to exotic cultures, mores, manners, and ideas. Along with the cross-cultural exchange of Old and New World, East and West, came new foodstuffs, preparations, and flavors. That kitchen revolution led to the development of new utensils and table manners. Some of the impact is still felt -- and tasted -- today.Giovanni Rebora has crafted an elegant and accessible history filled with fascinating information and illustrations. He discusses the availability of resources, how people kept from starving in the winter, how they farmed, how tastes developed and changed, what the lower classes ate, and what the aristocracy enjoyed. The book is divided into brief chapters covering the history of bread, soups, stuffed pastas, the use of salt, cheese, meat, fish, fruits and vegetables, the arrival of butter, the quest for sugar, new world foods, setting the table, and beverages, including wine and tea.A special appendix, A Meal with Columbus, includes a mini-anthology of recipes from the countries where he lived: Italy, Portugal, Spain, and England.Entertaining and enlightening, Culture of the Fork will interest scholars of history and gastronomy -- and everyone who eats.

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists.Contributors Kyle Asquith, University of Windsor; Dawson Barrett, Del Mar College; Lawrence Black, University of York; Madeline Brambilla, Northeastern University; Joshua Carreiro, Springfield Technical Community College, Springfield, MA; H. Louise Davis, Miami University; Jeffrey Demsky, San Bernardino Valley College; Tracey Deutsch, University of Minnesota-Twin Cities; Mara Einstein, Queens College, CUNY; Bart Elmore, University of Alabama; Sarah Elvins, University of Manitoba; Daniel Faber, Northeastern University; Julie Guard, University of Manitoba; Louis Hyman, ILR School, Cornell University; Meredith Katz, Virginia Commonwealth University; Randall Kaufman, Miami Dade College-Homestead Campus; Larry Kirsh, IMR Health Economics, Portland, OR; Katrina Lacher, University of Central Oklahoma; Bettina Liverant, University of Calgary; Amy Lubitow, Portland State University; Robert N. Mayer, University of Utah; Michelle McDonald, Stockton University; Wendy Wiedenhoft Murphy, John Carroll University; Mark W. Robbins, Del Mar College; Jessica Stewart, Cornell University;Joseph Tohill, York University and Ryerson University; Allison Ward, Queen's University and McMaster University; Philip Wight, Brandeis University

What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.