Kitchens are where we cook, clean, cry, talk, laugh, break things. Hugely symbolic - as well as practical - kitchens evoke thoughts of hearth and home, family and domesticity.People today commonly spend more refurbishing their kitchens than refurbishing any other room in the home. On kitchen units alone, annual expenditure in England has been around the billion pound mark for some time. And this only represents part of what people spend on a kitchen. For, when they do up their kitchens, people frequently also buy new machinery and nearly always buy new accessories.To get at the heart of the meaning, design and purpose of the modern kitchen, the author interviewed a sample of seventy four homeowners. She follows them through the process of shopping and purchasing a new kitchen, and she discusses the importance of layout, colour, shape and texture. She explores the dominant role that women play in shaping the appearance of a new kitchen and considers the evolution of the modern kitchen in the context of the consumer age.The first history of the fitted kitchen in England, this innovative new book will appeal to anyone interested in design, sociology, gender studies and cultural history.

This book provides a clear and concise introduction to the concept of consumption and to the wide-ranging debates about the nature and consequences of consumer society.

Community and social class appear to be in irreversible decline. Job insecurity has grown, and fewer people see work as giving meaning to their lives. Instead they turn to consumption for social standing, a sense of identity, and personal fulfilment. We appear to be living through a profound transition from a society based on production to a new social order, the consumer society, from which there is little chance of escape.

The book analyses the relationship between the rise of consumerism and the transformation of the world of work, including the new demands for 'emotional labour'. It concludes by examining the limitations of consumer organizations and consumer protection in a promotional culture dominated by global brands and saturated with advertising, corporate sponsorship and product placement.

This lively book will be essential reading for students and researchers in sociology and cultural studies.

This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home -- and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home.

With the rise of home economics and scientific management, Frederick -- college-educated but confined to the drudgery of housework -- devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies' Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to "Mrs. Consumer."

While Frederick sought the power and influence available only to men, she promoted a division of labor bygender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford's engaging account of Christine Frederick's life reflects a dilemma that continues to affect women today -- whether to seek professional gratification or adhere to traditional family values.

This is an accessible black and white edition of the successful full colour book, at a lower price point.

Some of the leading names in the globalisation debate have contributed to the book, including Naomi Klein, Susan George and David Korten, as well as organisations and charities such as Greenpeace and the Rainforest Action Network.

The book deals with a diverse range of the issues surrounding globalisation, including human rights, the environment, international trade and finance, health, the food we eat and the clothes we wear.

Ultimately, this book is a call to action, showing how each and every one of us can take on the corporate giants and make a real difference.

?Globalisation is the most important change in the history of humankind, and the latest name for the conspiracy of the rich against the poor. It is the phenomenon most subject to the efforts of economists and statisticians, and the least understood and measured change in our time.? Anita Roddick

Sitting in the ruins of the Third Reich, most Germans wanted to know which of the two post-war German states would erase the material traces of their wartime suffering most quickly and most thoroughly. Consumption and the quality of everyday life quickly became important battlefields upon which the East-West conflict would be fought. This book focuses on the competing types of consumer societies that developed over time in the two Germanies and the legacy each left. Consuming Germany in the Cold War assesses why East Germany increasingly fell behind in this competition and how the failure to create a viable socialist "consumer society" in the East helped lead to the fall of the Berlin Wall in 1989. By the 1970s, East Germans were well aware that the regime's bombastic promises that the GDR would soon overtake the West had become increasingly hollow. For most East German citizens, West German consumer society set the standards that East Germany repeatedly failed to meet.By exploring the ways in which East and West Germany have functioned as each other's "other" since 1949, this book suggests some of the possibilities for a new narrative of post-war German history. While taking into account the very different paths pursued by East and West Germany since 1949, the contributors demonstrate the importance of competition and highlight the connections between the two German successor states, as well as the ways in which these relationships changed throughout the period. By understanding the legacy that forty-plus years of rivalry established, we can gain a better understanding of the current tensions between the eastern and western regions of a united Germany.

"Antique', 'vintage', 'previously owned', 'gently used', 'cast-off' n the world of second hand encompasses as many attitudes as there are names for it. The popular perception is that second- hand shops are largely full of junk, yet the rise of vintage fashion and the increasing desire for consumer individuality show that second hand shopping is also very much about style. Drawing on six years of original research, Second-Hand Cultures explores what happens when the often contradictory motivations behind style and survival strategies are brought together. What does second hand buying and selling tell us about the state of contemporary consumption? How do items that begin life as new get recycled and reclaimed? How do second hand goods challenge the future of retail consumption and what do the unique shopping environments in which they are found tell us about the social relations of exchange?
Answering these questions and many more, this book fills a major gap in consumption studies. Gregson and Crewe argue that second hand cultures are critical to any understanding of how consumption is actually practised. Following the life stories of goods as they travel into and through second hand sites, the authors look at the work of traders as well as consumers' investments in second hand merchandise n including gifting and collecting as well as rituals of personalization and possession. Through its revealing investigation into the practices and customs that make up these unconventional retail worlds, this much-needed study carefully unpacks the persuasive allure of the 'previously owned'.

"Consumption Intensified "examines how self-identified middle class Brazilians in Sao Paulo redefined their class during Brazil's economic crisis of 1981-1994. With inflation soaring to an astounding 2700 percent, their consumption practices intensified, not only in relation to the national crisis but also to the expanding global consumer culture. Drawing on her observations of everyday practices and on representations of the middle class in popular culture, anthropologist Maureen O'Dougherty explores both the logic and incoherence of middle- to upper-middle-class Brazilian life.
With the supports of middle-class living threatened--job security, quality education, home ownership, savings, ease of consumption--the means and meaning of "middle class" were thrown into question. The sector thus redefined itself through both class- and race-based claims of moral and cultural superiority and through privileged consumption, a definition the media underscored by continually addressing middle-class Brazilians as consumers--or rather, as consumers denied. In these times, adults became more flexible in employment, and put stakes in their children's expensive private education. They engaged in elaborate comparison shopping, stockpiling of goods, and financial strategizing. Ongoing desire for distinction and "first- world" modernity prompted these Brazilians to buy foreign goods through contraband, thereby defying state protectionist policy. Discontented with the constraints of the national economy, they welcomed neoliberalism.
By uncovering connections between culture and politics, O'Dougherty complicates understandings of the middle class as a social group and category. Illuminating the intricate relation between identity and local and global consumption, her work will be welcomed by students and scholars in anthropology and Latin American studies, and those interested in consumption, popular culture, politics, and globalization.

Americans have always had a love-hate relationship with possessions. Early Americans suspected luxuries as a corrupting force that would lead to an aristocracy. In Purchasing Identity in the Atlantic World, Phyllis Whitman Hunter demonstrates how elite Americans not only became infatuated with their belongings, but also avidly pursued consumption to shape their world and proclaim their success. In eighteenth-century New England harbor towns, the commercial gentry led their communities into full participation in a flourishing Anglo-American consumer culture. Affluent traders constructed roads, wharves, and warehouses, built mansions and assembly buildings, adopted new forms of sociability, and fostered the rise of the public sphere. Using case studies of influential merchant families, Hunter brings alive the process by which Boston and Salem evolved from Puritan towns dominated by families of English origin to Georgian provincial cities open to a diversity of religious affiliations and European ethnicities. Hunter then explores how revolutionary politics overturned polite society and transformed the meanings of possessions. Patriots threw tea to the fish in Boston Harbor, donned homespun at Harvard commencements, and transformed a silver punch bowl into an icon of liberty. The wealthy either espoused republican values and muted their material displays or fled to exile. Purchasing Identity in the Atlantic World, reveals a critical link in the complex relationship between capitalism and culture: the process by which material goods become symbols of profound social and cultural significance.

The dreams of abundance, choice, and novelty that have fueled the growth of consumer culture in the United States would seem to have little place in the history of Mississippi--a state long associated with poverty, inequality, and rural life. But as Ted Ownby demonstrates in this innovative study, consumer goods and shopping have played important roles in the development of class, race, and gender relations in Mississippi from the antebellum era to the present. After examining the general and plantation stores of the nineteenth century, a period when shopping habits were stratified according to racial and class hierarchies, Ownby traces the development of new types of stores and buying patterns in the twentieth century, when women and African Americans began to wield new forms of economic power. Using sources as diverse as store ledgers, blues lyrics, and the writings of William Faulkner, Eudora Welty, Richard Wright, and Will Percy, he illuminates the changing relationships among race, rural life, and consumer goods and, in the process, offers a new way to understand the connection between power and culture in the American South. |Shows how consumer goods and shopping have played important roles in the development of class, race, and gender relations in Mississippi from the antebellum era to the present-or from the plantation store to Wal-Mart.

Picture a familiar scene: long lines of shoppers waiting to check out at the grocery store, carts filled to the brim with the week's food. While many might wonder what is in each cart, Andrew Warnes implores us to consider the symbolism of the cart itself. In his inventive new book, Warnes examines how the everyday shopping cart is connected to a complex web of food production and consumption that has spread from the United States throughout the world. Today, shopping carts represent choice and autonomy for consumers, a recognizable American way of life that has become a global phenomenon. This succinct and and accessible book provides an excellent overview of consumerism and the globalization of American culture.

The pathbreaking essays in this collection explore the history of consumption by synthesizing discrete historical literatures on consumer culture, gender, and the history of technology. Luxury hotels and the chocolate industry are among the diverse array of topics these authors use to demonstrate that consumption is both a material and a cultural process. Production and consumption become equally inextricable under close analysis. Tools from both the history of technology and gender studies illuminate how these categories intersect. Although broad social and technological trends influence the outcome of these stories, the authors emphasize the agaency of particular groups, including consumers, workers, manufacturers, and the "mediators" who communicate between producers and consumers. This volume will be of interest to historians in a wide range of fields.

The field of material culture, while historically well established, has recently enjoyed something of a renaissance. Methods once dominated by Marxist- and commodity-oriented analyses and by the study of objects as symbols are giving way to a more ethnographic approach to artifacts. This orientation is the cornerstone of the essays presented in "Material Cultures," A collection of case studies which move from the domestic sphere to the global arena, the volume includes examinations of the soundscape produced by home radios, catalog shopping, the role of paper in the workplace, and the relationship between the production and consumption of Coca-Cola in Trinidad.
The diversity of the essays is mediated by their common commitment to ethnography with a material focus. Rather than examine objects as mirages of media or language, "Material Cultures" emphasizes how the study of objects not only contributes to an understanding of artifacts but is also an effective means for studying social values and contradictions.

"A Living Wage", the rallying cry of activists, has a revealing history, here documented by Lawrence B. Glickman. The labor movement's response to wages shows how American workers negotiated the transition from artisan to consumer, opening up new political possibilities for organized workers and creating contradictions that continue to haunt the labor movement today.

Nineteenth-century workers hoped to become self-employed artisans, rather than permanent "wage slaves". After the Civil War, however, unions redefined working-class identity in consumerist terms, and demanded a wage that would reward workers commensurate with their needs as consumers. This consumerist turn in labor ideology also led workers to struggle for shorter hours and union labels.

First articulated in the 1870s, the demand for a living wage was voiced increasingly by labor leaders and reformers at the turn of the century. Glickman explores the racial, ethnic, and gender implications, as white male workers defined themselves in contrast to African Americans, women, Asians, and recent European immigrants. He shows how a historical perspective on the concept of a living wage can inform our understanding of current controversies.

"Vital reading for anyone who wants to understand the public's decades-long love affair with vitamin supplements. Rima Apple deftly explores the science, politics, history, marketing, and mystique that have kept vitamins a hot-button issue for the American public."--Bonnie Liebman, Director of Nutrition, Center for Science in the Public Interest "Have you taken your vitamins today?" That question echoes daily through American households. Thanks to intensive research in nutrition and medicine, the importance of vitamins to health is undisputed. But millions of Americans believe that the vitamins they get in their food are not enough. Vitamin supplements have become a multibillion-dollar industry. At the same time, many scientists, consumer advocacy groups, and the federal Food and Drug Administration doubt that most people need to take vitamin pills. Vitamania tells how and why vitamins have become so important to so many Americans. Rima Apple examines the claims and counterclaims of scientists, manufacturers, retailers, politicians, and consumers from the discovery of vitamins in the early twentieth century to the present. She reveals the complicated interests--scientific, professional, financial--that have propelled the vitamin industry and its would-be regulators. From early advertisements linking motherhood and vitamin D, to Linus Pauling's claims for vitamin C, to recent congressional debates about restricting vitamin products, Apple's insightful history shows the ambivalence of Americans toward the authority of science. She also documents how consumers have insisted on their right to make their own decisions about their health and their vitamins. Vitamania makes fascinating reading for anyone who takes--or refuses to take--vitamins. It will be of special interest to students, scholars, and professionals in public health, the biomedical sciences, history of medicine and science, twentieth-century history, nutrition, marketing, and consumer studies. Rima D. Apple teaches at the University of Wisconsin, Madison, where she holds a joint appointment in the Department of Consumer Science and the Women's Studies Program. She is the author of Mothers and Medicine: A Social History of Infant Feeding, 1890-1950 and editor of Women, Health, and Medicine in America: A Historical Handbook.

Puts forward a theoretical framework for understanding consumerism in health care and its relation to professionalism. This book explains why consumers and professionals may intuitively perceive some standards as lower or higher than others and goes on to discuss many examples of professional good and bad practice.

"Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field." Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook's history is a classic study of consumerism too. Editor's Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today's university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.

Here's a fast, down and dirty guide that offers you sound advice and solid information for anything-- and everything-- you could possibly want to buy.

Smart shopping takes on a whole new meaning with "Trade Secrets," an all-encompassing, fact-filled compendium on how to make the right buying decisions every time. From minute details about dozens of products to tips on dealing with merchants who hand you the inside skinny on how to get the most value for your money, including such topics as:

Doing Your Homework: home-equity loans, furniture, carpets, plumbing services

Wall Street Savvy: checking accounts, credit cards, mutual funds

Painting the Town Red: buying bubbly, choosing a cruise, renting a tux

It's the Little Things: magazine subscriptions, sunscreens, beds and beddings

Irreverent and entertaining, "Trade Secrets" is like having a trusted uncle in the business, who tells it exactly like it is.

"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle class aversion to children's TV and mass-market toys to an association with the 'uncontrollable consumerism'--and hence supposed moral failure--of working class memebers, women, and 'increasingly children.' . . . Positive guidance for parents uncertain of the role of TV and TV toys in their children's lives." --Kirkus Review "In this thought-provoking study, Seiter reasonably urges parents and others to put aside their own tastes and to understand that children's consumer culture promotes solidarity and sociability among youngsters." --Publishers Weekly "An important book for those desiring an overview of the toy industry's impact on consumer culture . . . it] provides a fair and well-balanced view of the industry." --Kathleen M. Carson, associate editor, Playthings

This book puts an end to unnecessary consumer spending by telling how to lower automobile insurance premiums, choose a good HMO or PPO health plan, reduce homeowner's insurance premiums, determine the amount of life insurance really needed, and more.

This text provides an overview of concepts, theories, and methods related to the study of household consumption. It summarizes the most recent data on consumption patterns and trends, together with factors that influence consumption--population trends, prices, and distribution of resources--and examines how consumption data are used by business, government, and other organizations.

The work will give the student a knowledge of household consumption patterns and an understanding of how to use such knowledge. Its three general purposes, which correspond to the three parts of the book, are: to provide the tools students need in order to use information about household consumption, including major concepts and theories used in the study of consumption, empirical methodologies, and sources of data; to describe current patterns, trends, and problems in household consumption in the United States and other countries; and to show how information about household consumption is used. This text is designed for upper-division courses in consumption economics, consumer science, and family resource management.

We know where he went, what he wrote, and even what he wore, but what in the world did Christopher Columbus eat? The Renaissance and the age of discovery introduced Europeans to exotic cultures, mores, manners, and ideas. Along with the cross-cultural exchange of Old and New World, East and West, came new foodstuffs, preparations, and flavors. That kitchen revolution led to the development of new utensils and table manners. Some of the impact is still felt -- and tasted -- today.Giovanni Rebora has crafted an elegant and accessible history filled with fascinating information and illustrations. He discusses the availability of resources, how people kept from starving in the winter, how they farmed, how tastes developed and changed, what the lower classes ate, and what the aristocracy enjoyed. The book is divided into brief chapters covering the history of bread, soups, stuffed pastas, the use of salt, cheese, meat, fish, fruits and vegetables, the arrival of butter, the quest for sugar, new world foods, setting the table, and beverages, including wine and tea.A special appendix, A Meal with Columbus, includes a mini-anthology of recipes from the countries where he lived: Italy, Portugal, Spain, and England.Entertaining and enlightening, Culture of the Fork will interest scholars of history and gastronomy -- and everyone who eats.

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant's fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of "the consumer" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists.Contributors Kyle Asquith, University of Windsor; Dawson Barrett, Del Mar College; Lawrence Black, University of York; Madeline Brambilla, Northeastern University; Joshua Carreiro, Springfield Technical Community College, Springfield, MA; H. Louise Davis, Miami University; Jeffrey Demsky, San Bernardino Valley College; Tracey Deutsch, University of Minnesota-Twin Cities; Mara Einstein, Queens College, CUNY; Bart Elmore, University of Alabama; Sarah Elvins, University of Manitoba; Daniel Faber, Northeastern University; Julie Guard, University of Manitoba; Louis Hyman, ILR School, Cornell University; Meredith Katz, Virginia Commonwealth University; Randall Kaufman, Miami Dade College-Homestead Campus; Larry Kirsh, IMR Health Economics, Portland, OR; Katrina Lacher, University of Central Oklahoma; Bettina Liverant, University of Calgary; Amy Lubitow, Portland State University; Robert N. Mayer, University of Utah; Michelle McDonald, Stockton University; Wendy Wiedenhoft Murphy, John Carroll University; Mark W. Robbins, Del Mar College; Jessica Stewart, Cornell University;Joseph Tohill, York University and Ryerson University; Allison Ward, Queen's University and McMaster University; Philip Wight, Brandeis University