Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence-or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.

The UK has set a legal target of net-zero global warming emissions for 2050. The evidence concerning the devastating effects of climate change is witnessed all across the world, and yet ownership of emission-intensive Sport Utility Vehicles (SUVs) continues to grow at alarming rate: in 2019, about 42% of all new GB car registrations were SUVs or SUV crossovers. "SUV madness" explores this car-buying phenomenon in thorough statistical and anecdotal detail. Although written with sadness, and occasional anger, I have attempted to be honest, understanding, humane and even humorous. "A good read" I hope.

Today's lifestyles do not provide us with the foundations for true, long-term happiness. The causes of our problems are clearly identified, with achievable solutions proposed for us all. The Covid-19 Disaster globally halted 'Normal Life', the root causes of this Disaster are revealed. This book offers the reader the opportunity for reflection, self-reassessment and fresh analysis for the future pursuit of true Self-realisation and true Long-term Happiness. Easy to read, yet deals with the most critical issues of today. One of Wolfe-Xavier's 1.4M Internet reader's comments on him: 'High intellectual ability peppered with a profound spiritual intelligence is not a dish so common as one would hope. Lawrence Wolfe-Xavier has my respect.'

'A roadmap that could turn Africa's potential into prosperity.' - President Cyril Ramaphosa What stops Africa, with its abundant natural resources, from capitalising on its boundless potential? Africa analyst Jakkie Cilliers uses 11 scenarios to unpack, in concrete terms, how the continent can ignite a growth revolution that will take millions out of poverty and into employment. Africa urgently needs much more rapid economic growth. Cilliers identifies and models fundamental transitions required in agriculture, education, demographics, manufacturing and governance and shows how these changes can be brought about. The challenges the continent faces - competing in a globalised world, delivering health care and education, feeding growing populations and grappling with climate change - demand far-sighted policies and determined leadership. Cilliers offers achievable solutions based on African realities. Authoritative and engaging, this work offers a roadmap for how Africa can catch up with the rest of the world.

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Theodor Adorno and Max Horkheimer wrote the central text of "critical theory", Dialectic of Enlightenment, a measured critique of the Enlightenment reason that, they argued, had resulted in fascism and totalitarianism. Towards a New Manifesto shows the two philosophers in a uniquely spirited and free-flowing exchange of ideas. This book is a record of their discussions over three weeks in the spring of 1956, recorded with a view to the production of a contemporary version of The Communist Manifesto. A philosophical jam-session in which the two thinkers improvise freely, often wildly, on central themes of their work-theory and practice, labor and leisure, domination and freedom-in a political register found nowhere else in their writing. Amid a careening flux of arguments, aphorisms and asides, in which the trenchant alternates with the reckless, the playful with the ingenuous, positions are swapped and contradictions unheeded, without any compulsion for consistency. A thrilling example of philosophy in action and a compelling map of a possible passage to a new world. This new edition contains two texts on needs by Adorno and Horkheimer that have been translated for the first time or have been difficult to access.

Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

Jean Baudrillard's classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes Baudrillard's most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society. A chapter on the body demonstrates Baudrillard's extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with a new introductory essay.

Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour.

"Sherman's insightful ethnography sheds light on the interactional dimension of symbolic boundaries and class relations as they are lived by luxury hotel clients and the workers who serve them. We learn how both groups perform class through emotion work and deepen our understanding of the role played by "niceness" in constituting equality and reversing hierarchies. As such, "Class Acts" is a signal contribution to a growing literature on the place of the self concept in class boundaries. It will gain a significant place in a body of work that broadens our understanding of class by moving beyond structural determinants and taking into consideration the performative, emotional, cognitive, and expressive dimensions of inequality."--Michele Lamont, author of "The Dignity of Working Men: Morality and the Boundaries of Race, Class, and Immigration"
"Eye-opening, amusing, and appalling, Rachel Sherman's "Class Acts "explains how class inequality is normalized in the refined atmosphere of luxury hotels. This beautifully observed and engagingly written ethnography describes what kinds of deference and personal recognition money can buy. Moreover, it shows how workers who provide luxury service avoid seeing themselves as subordinate and how those whose whims are catered to are made comfortable with their privilege. "Class Acts" is a sobering and timely account of the legitimation of extreme inequality in a culture that prizes egalitarianism."--Robin Leidner, University of Pennsylvania
"Rachel Sherman provides a penetrating and engrossing study of workers and guests in luxury hotels. Do workers resent the guests? Do guests disdain the workers? Sherman argues neither is true-and explainswhy."--Julia Wrigley, author of "Other People's Children"

What if the problems of modern society don't come from production, but rather consumption and the system of cultural signs? In this classic work from the defining intellectual of the postmodern, Jean Baudrillard, For a Critique of the Political Economy of the Sign takes Marx's critique of political economy and its analysis of the commodity form as the starting point for an analysis of signs and their meaning in modern society. Influenced by Lefebvre's critique of everyday life, Barthes's semiology, and Situationism, Baudrillard analyses how objects are encoded within the system of signs and meanings that constitute contemporary media and consumer societies. Combining semiological studies and sociology of the consumer society, For a Critique of the Political Economy of the Sign contains Baudrillard's most extensive engagement with Marxism and shows him at a critical juncture for the development of his thought.

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today's consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Shopping is generally considered to be a pleasurable activity. But in reality it can often be complicated and frustrating. Daniel Miller explores the many contradictions faced by shoppers on a typical street in London, and in the process offers a sophisticated examination of the way we shop, and what it reveals about our relationships to our families and communities, as well as to the environment and the economy as a whole.
Miller's companions are mostly women who confront these contradictions as they shop. They placate their children with items that combine nutrition with taste or usefulness with style. They decide between shopping at the local store or at the impersonal, but less expensive, mall. They tell of their sympathy for environmental concerns but somehow avoid much ethical shopping. They are faced with a selection of shops whose shifts and mergers often reveal extraordinary stories of their own. Filled with entertaining--and thoroughly familiar--stories of shoppers and shops, this book will interest scholars across a broad range of disciplines.

With a timely new foreword by Robert Frank, this groundbreaking book explores the very meaning of happiness and prosperity in America today. Although middle-income families don't earn much more than they did several decades ago, they are buying bigger cars, houses, and appliances. To pay for them, they spend more than they earn and carry record levels of debt. Robert Frank explains how increased concentrations of income and wealth at the top of the economic pyramid have set off "expenditure cascades" that raise the cost of achieving many basic goals for the middle class. Writing in lively prose for a general audience, Frank employs up-to-date economic data and examples drawn from everyday life to shed light on reigning models of consumer behavior. He also suggests reforms that could mitigate the costs of inequality. Falling Behind compels us to rethink how and why we live our economic lives the way we do.

WHAT'S MINE IS YOURS is about Collaborative Consumption, a new, emerging economy made possible by online social networks and fueled by increasing cost consciousness and environmental necessity. Collaborative Consumption occurs when people participate in organized sharing, bartering, trading, renting, swapping, and collectives to get the same pleasures of ownership with reduced personal cost and burden, and lower environmental impact.

The book addresses three growing models of Collaborative Consumption: Product Service Systems, Communal Economies, and Redistribution Markets. The first, Product Service Systems, reflects the increasing number of people from all different backgrounds and across ages who are buying into the idea of using the service of the product-what it does for them-without owning it. Examples include Zipcar and Ziploc, and these companies are disrupting traditional industries based on models of individual ownership. Second, in what the authors define as Communal Economies, there is a growing realization that as individual consumers, we have relatively little in the way of bargaining power with corporations. A crowd of consumers, however, introduces a different, empowering dynamic. Online networks are bringing people together again and making them more willing to leverage the proverbial power of numbers. Examples of this second category include Etsy, an online market for handcrafts, or the social lending marketplace Zopa. The third model is Redistribution Markets, exemplified by worldwide networks such as Freecycle and Ebay as well as emerging forms of modern day bartering and "swap trading" such as Zwaggle, Swaptree, and Zunafish. Social networks facilitate consumer-to-consumer marketplaces that redistribute goods from where they are not needed to somewhere or someone where they are. This business model encourages reusing/reselling of old items rather them throwing them out, thereby reducing the waste and carbon emissions that go along with new production.

WHAT'S MINE IS YOURS describes how these three models come together to form a new economy of more sustainable consumerism. Collaborative Consumption started as a trend in conjunction with the emergence of shared collective content/information sites such as Wikipedia and Flickr and with the recent economic troubles and increasing environmental awareness, it is growing into an international movement. The authors predict it will be a fully fledged economy within the next five years.

In this book the authors travel among the quiet revolutionaries (consumers and companies) from all around the world. They explore how businesses will both prosper and fail in this environment, and, in particular, they examine how it has the potential to help create the mass sustainable change in consumer behaviors this planet so desperately needs. The authors themselves are environmentalists, but they are also entrepreneurs, parents, and optimistic citizens. This is a good news book about long-term positive change.

In the decades following World War II, the creation and expansion of massive domestic markets and relatively stable economies allowed for mass consumption on an unprecedented scale, giving rise to the consumer society that exists today. Many avant-garde artists explored the nexus between consumption and aesthetics, questioning how consumerism affects how we perceive the world, place ourselves in it, and make sense of it via perception and emotion. Delirious Consumption focuses on the two largest cultural economies in Latin America, Mexico and Brazil, and analyzes how their artists and writers both embraced and resisted the spirit of development and progress that defines the consumer moment in late capitalism. Sergio Delgado Moya looks specifically at the work of David Alfaro Siqueiros, the Brazilian concrete poets, Octavio Paz, and Lygia Clark to determine how each of them arrived at forms of aesthetic production balanced between high modernism and consumer culture. He finds in their works a provocative positioning vis-a-vis urban commodity capitalism, an ambivalent position that takes an assured but flexible stance against commodification, alienation, and the politics of domination and inequality that defines market economies. In Delgado Moya's view, these poets and artists appeal to uselessness, nonutility, and noncommunication-all markers of the aesthetic-while drawing on the terms proper to a world of consumption and consumer culture.

Examining the increasingly common dilemma experienced by consumers who face an overabundance of choices, Overchoice: Too Much to Choose From, Too Little Time provides a much-needed context for the quandary and offers tools to help cope with it. The book creates an unobstructed overchoice narrative. It examines overchoice as a psychological theme and establishes its sociological foundations. It explores the economic nature of overchoice and its impact on the marketplace. It provides an overview of consumer culture, consumer overload, and the resultant consumer disenchantment. Lastly, it addresses the informational complexity created by overchoice. Developed to help readers recognize that the most plentiful choice is not necessarily the best one, Overchoice shows them how to analyze and make discerning decisions about the abundance that is regularly offered to consumers today. This timely text is well-suited for courses in marketing, consumer behavior, social psychology, and economics.

Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, who have at times found themselves unwelcome at white-owned businesses. Race and Retail documents the extent to which retail establishments, both past and present, have often catered to specific ethnic and racial groups. Using an interdisciplinary approach, the original essays collected here explore selling and buying practices of nonwhite populations around the world and the barriers that shape these habits, such as racial discrimination, food deserts, and gentrification. The contributors highlight more contemporary issues by raising questions about how race informs business owners' ideas about consumer demand, resulting in substandard quality and higher prices for minorities than in predominantly white neighborhoods. In a wide-ranging exploration of the subject, they also address revitalization and gentrification in South Korean and Latino neighborhoods in California, Arab and Turkish coffeehouses and hookah lounges in South Paterson, New Jersey, and tourist capoeira consumption in Brazil. Race and Retail illuminates the complex play of forces at work in racialized retail markets and the everyday impact of those forces on minority consumers. The essays demonstrate how past practice remains in force in subtle and not-so-subtle ways.

In 1998 the South African government was warned that the country was running out of electricity. Despite the warnings, the decision was taken not to invest in new power stations. Had the warnings been heeded, South Africa could have had a new power station up and running by 2006 and load shedding may never have happened. Instead, in 2007, as predicted, South Africa ran out of electricity.

Eight years later, the crisis has deepened and despite assurances to the contrary by government leadership, it has the potential to become the biggest post-apartheid crisis in South Africa. By 2015 load shedding cost the South African economy an estimated R2 billion per day.

Is the situation getting better or worse? Are the interventions working or is a blackout inevitable? What can be done and what do future scenarios look like?

Blackout: The Eskom Crisis provides a look at what’s happening to one of the greatest power utilities in the world, the greatest on the African continent. It deals with everything from load shedding to blackouts and unpacks the issues raging around candlelight dinners in households across South Africa today.

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

There is currently an epidemic of 'affluenza' throughout the world - an obsessive, envious, keeping-up-with-the-Joneses - that has resulted in huge increases in depression and anxiety among millions. Over a nine-month period, bestselling author Oliver James travelled around the world to try and find out why. He discovered how, despite very different cultures and levels of wealth, affluenza is spreading. Cities he visited include Sydney, Singapore, Moscow, Copenhagen, New York and Shanghai, and in each place he interviewed several groups of people in the hope of finding out not only why this is happening, but also how one can increase the strength of one's emotional immune system. He asks: why do so many more people want what they haven't got and want to be someone they're not, despite being richer and freer from traditional restraints? And, in so doing, uncovers the answer to how to reconnect with what really matters and learn to value what you've already got. In other words, how to be successful and stay sane.