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Overchoice - Too Much to Choose From, Too Little Time (Paperback)
Loot Price: R2,455
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Overchoice - Too Much to Choose From, Too Little Time (Paperback)
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Examining the increasingly common dilemma experienced by consumers
who face an overabundance of choices, Overchoice: Too Much to
Choose From, Too Little Time provides a much-needed context for the
quandary and offers tools to help cope with it. The book creates an
unobstructed overchoice narrative. It examines overchoice as a
psychological theme and establishes its sociological foundations.
It explores the economic nature of overchoice and its impact on the
marketplace. It provides an overview of consumer culture, consumer
overload, and the resultant consumer disenchantment. Lastly, it
addresses the informational complexity created by overchoice.
Developed to help readers recognize that the most plentiful choice
is not necessarily the best one, Overchoice shows them how to
analyze and make discerning decisions about the abundance that is
regularly offered to consumers today. This timely text is
well-suited for courses in marketing, consumer behavior, social
psychology, and economics.
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