As developing nations increase their consumption rate, their
relevance in the global marketplace grows. Existing assumptions and
postulations about consumer consumption in various societies are
being displaced largely due to the dynamic nature of the market.
However, research has not been adequately devoted to explore the
developments in consumer behavior in developing nations, which has
resulted in numerous unanswered questions. Exploring the Dynamics
of Consumerism in Developing Nations provides vital research on
consumer behavior in developing countries and changes in the
socio-cultural dimensions of marketing. While highlighting topics
such as celebrity influence, marketing malpractices, and the
adoption of e-government, this publication is ideally designed for
researchers, advanced-level students, policymakers, and managers.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
