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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Consumer Behavior: Buying, Having, and Being, Global Edition (Paperback, 13th edition)
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Consumer Behavior: Buying, Having, and Being, Global Edition (Paperback, 13th edition)
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For consumer behaviour courses. A #1 best-selling text for consumer
behaviour courses, Solomon's Consumer Behavior: Buying, Having, and
Being covers what happens before, during, and after the point of
purchase. It investigates how having (or not having) certain
products affects our lives; specifically, how these items influence
how we feel about ourselves and each other, especially in the canon
of social media and the digital age. In the 13th Edition,
up-to-date content reflects major marketing trends and changes that
impact the study of consumer behavior. Since we are all consumers,
many of the topics have both professional and personal relevance to
students. This makes it easy to apply the theory outside of the
classroom and maintain an edge in the fluid and evolving field of
consumer behaviour.
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