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Books > Business & Economics > Business & management > Business strategy
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Aesthetic Intelligence - How to Boost It and Use It in Business and Beyond (Hardcover)
Loot Price: R569
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Aesthetic Intelligence - How to Boost It and Use It in Business and Beyond (Hardcover)
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Was R673
Loot Price R569
Discovery Miles 5 690
You Save R104 (15%)
Expected to ship within 10 - 15 working days
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Longtime leader in the luxury goods sector and former Chairman of
LVMH Moet Hennessy Louis Vuitton North America reinvents the art
and science of brand-building under the rubric of Aesthetic
Intelligence. In a world in which people have cheap and easy access
to most goods and services, yet crave richer and more meaningful
experiences, aesthetics has become a key differentiator for most
companies and a critical factor of their success and even their
survival. In this groundbreaking book, Pauline Brown, a former
leader of the world's top luxury goods company and a pioneer in
identifying the role of aesthetics in business, shows executives,
entrepreneurs, and other professionals how to harness the power of
the senses to create products, services, and experiences that stand
out, resonate with their customers, and create long-term value for
their businesses. The power is rooted in Aesthetic Intelligence-or
"the other AI," as Brown refers to it. Aesthetic Intelligence can
be learned. Indeed, people are born with far more capacity than
they use, but even those that are naturally gifted must continue to
refine their skills, lest their aesthetic advantage atrophy.
Through a combination of storytelling and practical advice, the
author shows how aesthetic intelligence creates business value and
how executives, entrepreneurs and others can boost their own AI and
successfully apply it to business. Brown offers research,
strategies and practical exercises focused on four essential AI
skills. Aesthetic Intelligence provides a crucial roadmap to help
business leaders build their businesses in their own authentic and
distinctive way. Aesthetic Intelligence is about creating delight,
lifting the human spirit, and rousing the imagination through
sensorial experiences.
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