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Brandsplaining - Why Marketing is (Still) Sexist and How to Fix It (Paperback)
Loot Price: R369
Discovery Miles 3 690
You Save: R85
(19%)
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Brandsplaining - Why Marketing is (Still) Sexist and How to Fix It (Paperback)
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List price R454
Loot Price R369
Discovery Miles 3 690
You Save R85 (19%)
Expected to ship within 9 - 15 working days
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'It's high time we expose and remedy the pseudo-feminist marketing
malarkey holding women back under the guise of empowerment' Amanda
Montell, author of Wordslut ________________ Brands profit by
telling women who they are and how to be. Now they've discovered
feminism and are hell bent on selling 'fempowerment' back to us.
But behind the go-girl slogans and the viral hash-tags has anything
really changed? In Brandsplaining, Jane Cunningham and Philippa
Roberts expose the monumental gap that exists between the women
that appear in the media around us and the women we really are.
Their research reveals how our experiences, wants and needs - in
all forms - are ignored and misrepresented by an industry that
fails to understand us. They propose a radical solution to resolve
this once and for all: an innovative framework for marketing that
is fresh, exciting, and - at last - sexism-free. ________________
'If you think we've moved on from 'Good Girl' to 'Go Girl', think
again!' Professor Gina Rippon, author of The Gendered Brain 'An
outrageously important book. Erudite, funny, and deeply engaging --
with no condescension or bullshit' Dr Aarathi Prasad, author of
Like A Virgin 'This book has the power to change the way we see the
world' Sophie Devonshire, CEO, The Marketing Society and author of
Superfast
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