Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (Paperback)

Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	February 2020
Editors:	Ana Maria Soares • Maher Georges Elmashhara
Dimensions:	254 x 178mm (L x W)
Format:	Paperback
Pages:	325
ISBN-13:	978-1-79982-221-9
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-79982-221-4
Barcode:	9781799822219

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