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True Story - How a Pulp Empire Remade Mass Media (Hardcover)
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True Story - How a Pulp Empire Remade Mass Media (Hardcover)
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The larger-than-life story of Bernarr Macfadden, a bodybuilder who
turned his obsession with muscles, celebrity, and confession into a
publishing empire that transformed global media. In True Story,
Shanon Fitzpatrick tells the unlikely story of an orphan from the
Ozarks who became one of history's most powerful media moguls. Born
in 1868 in Mill Spring, Missouri, Bernarr Macfadden turned to
bodybuilding to transform himself from a sickly "boy" into a
creature of masculine perfection. He then channeled his passion
into the magazine Physical Culture, capitalizing on the wider
turn-of-the-century mania for fitness. Macfadden Publications soon
become a pioneer in mass media, helping to inaugurate our
sensational, confessional, and body-obsessed global marketplace.
With publications like True Story, a magazine purportedly written
and edited by its own readers, as well as scores of romance, crime,
and fan magazines, Macfadden specialized in titles that targeted
women, immigrants, and the working class. Although derided as pulp
by critics of the time, Macfadden's publications were not merely
profitable. They were also influential. They championed reader
engagement and interactivity long before these were buzzwords in
the media industry, breaking down barriers between producers and
consumers of culture. At the same time, Macfadden Publications
inspired key elements of modern media strategy by privileging rapid
production of new content and equally rapid disintegration and
reconfiguration of properties in the face of shifting market
conditions. No less than the kings of Hollywood and Madison Avenue,
Macfadden was a crucial player in shaping American consumer culture
and selling it to the world at large. Though the Macfadden media
empire is overlooked today, its legacies are everywhere, from
true-crime journalism to celebrity gossip rags and fifteen-minute
abs.
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