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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Assembling Consumption - Researching actors, networks and markets (Paperback)
Loot Price: R1,734
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Assembling Consumption - Researching actors, networks and markets (Paperback)
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Assembling Consumption marks a definitive step in the
institutionalisation of qualitative business research. By gathering
leading scholars and educators who study markets, marketing and
consumption through the lenses of philosophy, sociology and
anthropology, this book clarifies and applies the investigative
tools offered by assemblage theory, actor-network theory and
non-representational theory. Clear theoretical explanation and
methodological innovation, alongside empirical applications of
these emerging frameworks will offer readers new and refreshing
perspectives on consumer culture and market societies. This is an
essential reading for both seasoned scholars and advanced students
of markets, economies and social forms of consumption.
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