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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues

Objects of Desire - Consumer Behaviour in Shopping Centre Choices (Hardcover, 2005 ed.): C. Dennis Objects of Desire - Consumer Behaviour in Shopping Centre Choices (Hardcover, 2005 ed.)
C. Dennis
R1,420 Discovery Miles 14 200 Ships in 18 - 22 working days

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

The Vice of Luxury - Economic Excess in a Consumer Age (Hardcover): David Cloutier The Vice of Luxury - Economic Excess in a Consumer Age (Hardcover)
David Cloutier
R2,266 Discovery Miles 22 660 Ships in 10 - 15 working days

Luxury. The word alone conjures up visions of visions of attractive, desirable lifestyle choices, yet it also faces criticism as a moral vice harmful to both the self and society. Engaging with ideas from business, marketing, and economics, The Vice of Luxury takes on the challenging task of naming how much is too much in today's consumer-oriented society. David Cloutier's critique goes to the heart of a fundamental contradiction. Though overconsumption and materialism make us uneasy, they also seem inevitable in advanced economies. Current studies of economic ethics focus on the structural problems of poverty, of international trade, of workers' rights -- but rarely, if ever, do such studies speak directly to the excesses of the wealthy, including the middle classes of advanced economies. Cloutier proposes a new approach to economic ethics that focuses attention on our everyday economic choices. He shows why luxury is a problem, explains how to identify what counts as the vice of luxury today, and develops an ethic of consumption that is grounded in Christian moral convictions.

Stress, Affluence and Sustainable Consumption (Paperback): Cecilia Soler Stress, Affluence and Sustainable Consumption (Paperback)
Cecilia Soler
R664 Discovery Miles 6 640 Ships in 10 - 15 working days

Why do affluent consumers almost automatically acquire new versions or variations of products already at their disposal? Even though most of us know that this novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why? Research shows that consumption of new automobiles, clothing, furniture, electronics, home furnishing, household apparel, mobile phones, etc., is motivated by a desire to feel more secure, less anxious and better mood-wise. Affluent consumers seem to engage in novelty consumption not to feel better but rather to avoid feeling bad. Stress, Affluence and Sustainable Consumption discusses sustainable consumption from a stress perspective, adding an embodied understanding to the sustainability-related consumption challenges that we face today. A stress perspective on affluent consumption differs from current understandings on consumption, as it fully acknowledges the consumer as having a body (including a mind) that reacts to the numerous product offerings and retail spaces, both physical and online. A stress perspective can explain how our bodies try to cope with an overload of perceptual input provided by advertising messages, product launches and even store structures. This book will be of great interest to students and researchers of consumer psychology, sustainable consumption studies, sustainable marketing and markets as well as sustainable development more generally.

Death in a Consumer Culture (Paperback): Susan Dobscha Death in a Consumer Culture (Paperback)
Susan Dobscha
R1,502 Discovery Miles 15 020 Ships in 10 - 15 working days

Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.

Power and Politics in Sustainable Consumption Research and Practice (Hardcover): Cindy Isenhour, Mari Martiskainen, Lucie... Power and Politics in Sustainable Consumption Research and Practice (Hardcover)
Cindy Isenhour, Mari Martiskainen, Lucie Middlemiss
R4,911 Discovery Miles 49 110 Ships in 10 - 15 working days

With growing awareness of environmental deterioration, atmospheric pollution and resource depletion, the last several decades have brought increased attention and scrutiny to global consumption levels. However, there are significant and well documented limitations associated with current efforts to encourage more sustainable consumption patterns, ranging from informational and time constraints to the highly individualizing effect of market-based participation. This volume, featuring essays solicited from experts engaged in sustainable consumption research from around the world, presents empirical and theoretical illustrations of the various means through which politics and power influence (un)sustainable consumption practices, policies and perspectives. With chapters on compelling topics including collective action, behaviour-change and the transition movement, the authors discuss why current efforts have largely failed to meet environmental targets and explore promising directions for research, policy and practice. Featuring contributions that will help the reader open up politics and power in ways that are accessible and productive and bridge the gaps with current approaches to sustainable consumption, this book will be of great interest to students and scholars of sustainable consumption and the politics of sustainability.

The Semiotics of Consumption - Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Hardcover, Reprint... The Semiotics of Consumption - Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Hardcover, Reprint 2011)
Morris B. Holbrook, Elizabeth C. Hirschman
R3,357 Discovery Miles 33 570 Ships in 10 - 15 working days
Collecting in a Consumer Society (Paperback, New in Paperback): Russell W. Belk Collecting in a Consumer Society (Paperback, New in Paperback)
Russell W. Belk
R1,294 Discovery Miles 12 940 Ships in 10 - 15 working days


0ICollecting in a Consumer Society outlines the history of museum collecting from ancient civilizations to the present. It also looks at aspects of consumer culture - advertising, department stores, mass merchandising, consumer desire, and how this relates to the activity of collecting
This was, and still is, the first book to focus on collecting as material consumption. The author's new preface updates this provocative and engaging book with new references and an analysis of how the internet has effected collecting cultures, ensuring that this work remains essential reading for anyone involved with the process of collecting, across a variety of disciplines - anthropology, psychology, consumption studies, museum studies, sociology and collecting.
This title continues to be extremely useful for students of collecting cultures, consumer studies, psychology, sociology and anthropology.

Social Change and the Coming of Post-consumer Society - Theoretical Advances and Policy Implications (Paperback): Halina... Social Change and the Coming of Post-consumer Society - Theoretical Advances and Policy Implications (Paperback)
Halina Szejnwald Brown, Maurie Cohen, Philip Vergragt
R1,497 Discovery Miles 14 970 Ships in 10 - 15 working days

Consumer society is an unquestionably complex social construct. However, after decades of unremitting dominance there are signs emerging that it is starting to falter, both as a coherent and durable system of social organization and as a strategy for societal advancement. Debates concerning how we can transition beyond present energy- and materials-intensive consumer society are beginning to gain greater salience. Social Change and the Coming of Post-Consumer Society aims to develop more complete appreciation of the relevant processes of social change and to identify effective interventions that could enable a transition to supersede consumer society. Bringing together leading interdisciplinary experts on social change, the book identifies and analyzes several ongoing small- and modest-scale social experiments. Possibilities for macro-scale change from the interlinked perspectives of culture, economics, finance, and governance are then explored. These contributions expose the systemic problems that are emblematic of the current condition of consumer society, specifically the unsustainability of prevailing consumption practices and lifestyles and the persistence of inequalities. These observations are summarized and extended in the final chapter of the book. This volume will be of great interest to students and scholars of sustainable consumption, sustainability transitions, environmental sociology, and sustainable development.

End Of Online Shopping, The: The Future Of New Retail In An Always Connected World (Hardcover): Wijnand Jongen End Of Online Shopping, The: The Future Of New Retail In An Always Connected World (Hardcover)
Wijnand Jongen
R1,251 Discovery Miles 12 510 Ships in 18 - 22 working days

Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries - which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups - and covers all aspects of the customer journey, from orientation and selection to delivery.The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.

Gifts, Romance, and Consumer Culture (Hardcover): Yuko Minowa, Russell W. Belk Gifts, Romance, and Consumer Culture (Hardcover)
Yuko Minowa, Russell W. Belk
R4,492 Discovery Miles 44 920 Ships in 10 - 15 working days

How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care, celebration, altruism, and nostalgia. They can also connote the negative images of obligation and reciprocity. Romantic gift giving may be practiced at rituals, during rites of passage, or for casual occasions, to affirm the continued importance of the romantic relationship. We may even romanticize the giving of gifts to the self, to nonhuman companions, and to others we do not know personally. If loving and giving are a practice, then romantic gift giving is a practice of loving with intimate-or would-be intimate-others. This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct, it may be time to rethink romantic love. Gift giving is a key arena to do so, as gifts make love tangible and act as carriers of meaning as well as cultural symbols. In gift giving the meanings of romance are renewed, renegotiated, and reconstructed. Gifts, Romance, And Consumer Culture demonstrates a wide variety of scholarly work bearing on romantic gift giving using an interpretive consumer research perspective. The book introduces critical studies by scholars in this unfolding and new interdisciplinary field.

Approaching Consumer Culture - Global Flows and Local Contexts (Hardcover, 1st ed. 2018): Evgenia Krasteva-Blagoeva Approaching Consumer Culture - Global Flows and Local Contexts (Hardcover, 1st ed. 2018)
Evgenia Krasteva-Blagoeva
R2,686 Discovery Miles 26 860 Ships in 18 - 22 working days

This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism, specifically in Bulgaria, Serbia, and Romania as cultures continue to evolve in the post-socialist era, and in China and Japan as a continuation of movements toward modernity and progress. Surprising and thought-provoking contrasts stand out as consumers balance the global with the local in terms of clothing, technology, luxury items, and food. All chapters feature a wealth of empirical and cross-cultural data, and the presentation is framed by Professor Mike Featherstone's theoretical essay on the origins of consumer culture and the consequences of two hundred years of increasing consumption for the human condition and the future of the planet. Included in the coverage: "You are a socialist child like me": Goods and Identity in Bulgaria Consumer Culture from Socialist Yugoslavia to Post-Socialist Serbia: Movements and Moments Preserves Exiting Socialism: Authenticity, Anti-Standardization, and Middle-Class Consumption in Post-Socialist Romania Modernization and the Department Store in Early 20th-Century Japan: Modern Girl and New Consumer Culture Lifestyles A Cultural Reading of Conspicuous Consumption in China Approaching Consumer Culture broadens the cultural anthropology literature and will be welcomed by Western and Eastern scholars and researchers alike. Its depth and accessibility make it useful to university courses in cultural anthropology, cultural studies, and sociology.

Variable Quality in Consumer Theory: Towards a Dynamic Microeconomic Theory of the Consumer - Towards a Dynamic Microeconomic... Variable Quality in Consumer Theory: Towards a Dynamic Microeconomic Theory of the Consumer - Towards a Dynamic Microeconomic Theory of the Consumer (Hardcover)
W.M. Wadman
R4,427 Discovery Miles 44 270 Ships in 9 - 17 working days

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.

Business and Post-disaster Management - Business, organisational and consumer resilience and the Christchurch earthquakes... Business and Post-disaster Management - Business, organisational and consumer resilience and the Christchurch earthquakes (Paperback)
C. Michael Hall, Sanna Malinen, Rob Vosslamber, Russell Wordsworth
R1,449 Discovery Miles 14 490 Ships in 10 - 15 working days

This book provides a comprehensive examination of the effects of a natural disaster on businesses and organisations, and on a range of stakeholders, including employees and consumers. Research on how communities and businesses respond to disasters can inform policy and mitigate the cost and impacts of future disasters. This book discusses how places recover following a disaster and the vital roles that business and other organisations play. This volume gives a detailed understanding of business, organisational and consumer responses to the Christchurch earthquake sequence of 2010-2011, which caused 185 deaths, the loss of over 70 per cent of buildings in the city's CBD, major infrastructure damage, and severely affected the city's image. Despite the devastation, the businesses, organisations and people of Christchurch are now undergoing significant recovery. The book sheds significant new light not only on business and organisation response to disaster but on how business and urban systems may be made more resilient.

Textiles and Clothing Sustainability - Sustainable Fashion and Consumption (Hardcover, 1st ed. 2017): Subramanian Senthilkannan... Textiles and Clothing Sustainability - Sustainable Fashion and Consumption (Hardcover, 1st ed. 2017)
Subramanian Senthilkannan Muthu
R2,879 Discovery Miles 28 790 Ships in 18 - 22 working days

This is the first book to introduce and explain the concept of sustainable consumption with reference to the clothing sector. It uses various case studies to detail sustainable consumption behavior in the industry. Consumption is a key issue and is a major driver when it comes to sustainability in any industry, including clothing sector. Several studies which have highlighted the need for sustainable consumption in the clothing sector are discussed in this book.

Green Asia - Ecocultures, Sustainable Lifestyles, and Ethical Consumption (Paperback): Tania Lewis Green Asia - Ecocultures, Sustainable Lifestyles, and Ethical Consumption (Paperback)
Tania Lewis
R1,491 Discovery Miles 14 910 Ships in 10 - 15 working days

Economic development in Asia is associated with expanding urbanism, overconsumption, and a steep growth in living standards. At the same time, rapid urbanisation, changing class consciousness, and a new rural-urban divide in the region have led to fundamental shifts in the way ecological concerns are articulated politically and culturally. Moreover, these changes are often viewed through a Western moralistic lens, which at the same time applauds Asia's economic growth as the welcome reviver of a floundering world economy and simultaneously condemns this growth as encouraging hyperconsumerism and a rupture with more natural ways of living. This book presents an analysis of a range of practices and activities from across Asia that demonstrate that people in Asia are alert to ecological concerns, that they are taking action to implement new styles of green living, and that Asia offers interesting alternatives to narrow Anglo-American models of sustainable living. Subjects explored include eco-tourism in the Philippines, green co-operatives in Korea, the importance of "tradition" within Asian discourses of sustainability, and much more.

Subjectivity, the Unconscious and Consumerism - Consuming Dreams (Hardcover, 1st ed. 2018): Marlon Xavier Subjectivity, the Unconscious and Consumerism - Consuming Dreams (Hardcover, 1st ed. 2018)
Marlon Xavier
R2,914 Discovery Miles 29 140 Ships in 18 - 22 working days

Subjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, contemporary consumerism invades and colonises human subjectivity. Investigating especially consumerism's unconscious aspects such as desires, imagination, and fantasy, it engages with an extensive analysis of dreams. The author frames these using a synthesis of Jungian psychology and the social imaginaries of Baudrillard and Bauman, in a dialogue with the theories of McDonaldization and Disneyization. The aim is to broaden our understanding of consumerism to include the perennial consumption of symbols and signs of identity - a process which is the basis for the fabrication of the commodified self. The book offers a profound, innovative critique of our consumption societies, challenging readers to rethink how we live, and how our identities are impacted by consumerism. As such it will be of interest to students and scholars of critical psychology, psychoanalysis, sociology, anthropology and cultural studies, but is also accessible to anyone interested in the complex psychology of contemporary subjectivity.

Bahamas from Slavery to Servitude, 1783-1933 (Hardcover, New): Howard Johnson Bahamas from Slavery to Servitude, 1783-1933 (Hardcover, New)
Howard Johnson
R1,427 Discovery Miles 14 270 Ships in 18 - 22 working days

Highly important scholarly treatment of Bahamian socioeconomic history in post-emancipation period. In addition to examining last phases of slavery in both rural and urban settings, looks at export economies of salt, cotton, pineapples, and sponges, and their roles in emergence of mercantile middle class. Concludes that partly because of flawed governmental policies, workers ended up in servitude and ultimately migrated to Miami"--Handbook of Latin American Studies, v. 58.

Lifestyle Media in Asia - Consumption, Aspiration and Identity (Paperback): Fran Martin, Tania Lewis Lifestyle Media in Asia - Consumption, Aspiration and Identity (Paperback)
Fran Martin, Tania Lewis
R1,550 Discovery Miles 15 500 Ships in 10 - 15 working days

Across Asia, consumer culture is increasingly shaping everyday life, with neoliberal economic and social policies increasingly adopted by governments who see their citizens as individualised, sovereign consumers with choices about their lifestyles and identities. One aspect of this development has been the emergence of new wealthy middle classes with lifestyle aspirations shaped by national, regional and global media - especially by a range of new popular lifestyle media, which includes magazines, television and mobile and social media. This book explores how far everyday conceptions and experiences of identity are being transformed by media cultures across the region. It considers a range of different media in different Asian contexts, contrasting how the shaping of lifestyles in Asia differs from similar processes in Western countries, and assessing how the new lifestyle media represents not just a new emergent media culture, but also illustrates wider cultural and social changes in the Asian region.

Canonical Authors in Consumption Theory (Hardcover): Soren Askegaard, Benoit Heilbrunn Canonical Authors in Consumption Theory (Hardcover)
Soren Askegaard, Benoit Heilbrunn
R4,508 Discovery Miles 45 080 Ships in 10 - 15 working days

Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research. Consumption is at the core of contemporary lifestyles, of political successes and failures and of discussions around sustainability and environmental change. Contemporary consumer culture shapes modern identities, and is the engine of the globalizing capitalist economy. Still, most social theorizations over the last century and a half have addressed production processes rather than consumption processes. This is about to change. Studies of consumption play an increasing role as a topic and a domain of study in marketing, anthropology, sociology and cultural studies. Currently, there is no single compilation that systematically links scholarly work published by the greatest social thinkers of the last 150 years to the understanding of contemporary consumer society. This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.

Stress, Affluence and Sustainable Consumption (Hardcover): Cecilia Soler Stress, Affluence and Sustainable Consumption (Hardcover)
Cecilia Soler
R1,794 Discovery Miles 17 940 Ships in 10 - 15 working days

Why do affluent consumers almost automatically acquire new versions or variations of products already at their disposal? Even though most of us know that this novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why? Research shows that consumption of new automobiles, clothing, furniture, electronics, home furnishing, household apparel, mobile phones, etc., is motivated by a desire to feel more secure, less anxious and better mood-wise. Affluent consumers seem to engage in novelty consumption not to feel better but rather to avoid feeling bad. Stress, Affluence and Sustainable Consumption discusses sustainable consumption from a stress perspective, adding an embodied understanding to the sustainability-related consumption challenges that we face today. A stress perspective on affluent consumption differs from current understandings on consumption, as it fully acknowledges the consumer as having a body (including a mind) that reacts to the numerous product offerings and retail spaces, both physical and online. A stress perspective can explain how our bodies try to cope with an overload of perceptual input provided by advertising messages, product launches and even store structures. This book will be of great interest to students and researchers of consumer psychology, sustainable consumption studies, sustainable marketing and markets as well as sustainable development more generally.

The Attention Merchants - The Epic Struggle to Get Inside Our Heads (Paperback, Main): Tim Wu The Attention Merchants - The Epic Struggle to Get Inside Our Heads (Paperback, Main)
Tim Wu 1
R344 Discovery Miles 3 440 Ships in 10 - 15 working days

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.

Consuming Life (Paperback, New): Z Bauman Consuming Life (Paperback, New)
Z Bauman
R588 Discovery Miles 5 880 Ships in 18 - 22 working days

With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market.

The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live.

In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences.

The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.

Consumer Sexualities - Women and Sex Shopping (Hardcover): Rachel Wood Consumer Sexualities - Women and Sex Shopping (Hardcover)
Rachel Wood
R4,483 Discovery Miles 44 830 Ships in 10 - 15 working days

Consumer Sexualities explores women's experiences of shopping in 'sex shops' and using sexual commodities in their everyday lives. This enlightening volume shows how women take up sexual consumer 'technologies of the self' to work upon and understand themselves as confident and active sexual agents in postfeminist neoliberal culture. In guiding the reader through the historical emergence of sexual commodities 'for women' in feminism and postfeminism, Wood points to the normalisation and regulation of sexual practices and identities in and through consumption. Indeed, women's accounts show the work involved in constructing the 'right' - knowledgeable, tasteful, and confident - orientation to sexual consumption and, by extension, in becoming an intelligibly 'good' sexual person. At the same time, the author draws upon de Certeau to show how the ordinary contexts in which sexual commodities are used can lead to unpredictable moments of adaptation, discomfort, playfulness, and resistance. A rich analysis of women's everyday strategies of 'making do' with the kinds of femininity and female sexuality that sex shop culture represents, Consumer Sexualities will appeal to scholars of sociology, cultural studies and gender studies with interests in gender, sexuality, sex, and consumption.

Formative Research in Social Marketing - Innovative Methods to Gain Consumer Insights (Hardcover, 1st ed. 2017): Krzysztof... Formative Research in Social Marketing - Innovative Methods to Gain Consumer Insights (Hardcover, 1st ed. 2017)
Krzysztof Kubacki, Sharyn Rundle-Thiele
R4,047 Discovery Miles 40 470 Ships in 10 - 15 working days

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Superfandom - How Our Obsessions Are Changing What We Buy and Who We Are (Paperback, Main): Zoe Fraade-Blanar, Aaron M. Glazer Superfandom - How Our Obsessions Are Changing What We Buy and Who We Are (Paperback, Main)
Zoe Fraade-Blanar, Aaron M. Glazer 1
R282 Discovery Miles 2 820 Ships in 10 - 15 working days

Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.

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