Consumer Culture Theory (Hardcover)

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Research in Consumer Behavior
Release date:	November 2014
First published:	2014
Editors:	John Schouten • Diane Martin • Russell W. Belk
Dimensions:	229 x 152 x 25mm (L x W x T)
Format:	Hardcover
Pages:	350
ISBN-13:	978-1-78441-158-9
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Social sciences > Psychology > Philosophy & theory of psychology > Behavioural theory (Behaviourism)
LSN:	1-78441-158-2
Barcode:	9781784411589

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