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Globalising Everyday Consumption in India - History and Ethnography (Hardcover) Loot Price: R4,183

Discovery Miles 41 830

Repayment Terms: R392 pm x 12*

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Globalising Everyday Consumption in India - History and Ethnography (Hardcover): Bhaswati Bhattacharya, Henrike Donner

Globalising Everyday Consumption in India - History and Ethnography (Hardcover)

Bhaswati Bhattacharya, Henrike Donner

Series: Routledge Contemporary South Asia Series

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Loot Price R4,183 Discovery Miles 41 830 | Repayment Terms: R392 pm x 12*

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Through in-depth analysis of advertisements, politics and group-based practices, this book analyses the complex local, regional, and national historical developments related to the making of the Indian consumer across a century of global involvement. In assessing the nationalist discourse, debates on the morality of consumption and public and private spheres, the book demonstrates how the Indian consumer was both imagined and informed and how the politics of consumption formed the consumer society in India. Shedding new light on consumer cultures in India, the book will be of interest to academics from interdisciplinary fields such as anthropology, history, geography, sociology, South Asian studies and area studies, popular and visual cultures.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Contemporary South Asia Series
Release date:	July 2021
First published:	2020
Editors:	Bhaswati Bhattacharya • Henrike Donner
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	246
ISBN-13:	978-0-367-17852-9
Categories:	Books > Social sciences > Sociology, social studies > Anthropology > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Promotions
LSN:	0-367-17852-4
Barcode:	9780367178529