Contents:
1. A Cognitive Study into Environmentally-Orientated Consumption 1.1 The green consumer 1.2 A research program for consumer behaviour 1.3 Researching green consumer behaviour 2. Cognitive Consumer Research 2.1 Understanding understanding 2.2 Knowledge structures 2.3 Experience, knowledge structure development and intelligence 2.4 Research questions on green consumer cognition 2.5 Conclusions 3. Empirical Research into Green Consumer Behaviour 3.1 Qualitative versus quantitative cognitive research 3.2 Data collection 3.3 Data analysis 3.4 Conclusions 4. Classification of Consumers 4.1 Classification and cluster analysis 4.2 Analyses of scattergrams and correlation matrices 4.3 Hierarchical cluster analyses 4.4 Sensitivity analyses 4.5 Paradigmatic subjects and cognitive categories 4.6 Conclusions 5. Interpretation of Knowledge Structures 5.1 Knowledge content 5.2 Cognitive operations 5.3 Schematic nature of knowledge 6. Experience and Learning: Problem-Solving Behaviour of the Green Consumer 6.1 Familiarity and learning 6.2 Ability and successful green consumer behaviour 6.3 Conclusions 7. The Beginning of Knowledge 7.1 A new approach to cognition 7.2 Conceptual fruitfulness of contextual research 7.3 Practical relevance of contextual research 7.4 Issues for future research

In "Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, " Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture.
Spring first defines "consumerist ideology" and "consumer-citizen" and explores their 19th-century origins in schools, children's literature, the commercialization of American cities, advertising, newspapers, and the development of department stores. He then traces the rise of consumerist ideology in the 20th century by looking closely at: the impact of the home economics profession on the education of women as consumers and the development of an American cuisine based on packaged and processed foods; the influence of advertising images of sports heroes, cowboys, and the clean-shaven businessman in shaping male identity; the outcomes of the growth of the high school as a mass institution on the development of teenage consumer markets; the consequences of commercial radio and television joining with the schools to educate a consumer-oriented population so that, by the 1950s, consumerist images were tied to the Cold War and presented as the "American way of life" in both media and schools; the effects of the civil rights movement on integrating previously excluded groups into the consumer society; the changes the women's movement demanded in textbooks, school curricula, media, and advertising that led to a new image of women in the consumer market; and the ascent of fast food education. Spring carries the story into the 21st century by examining the evolving marriage of schools, advertising, and media and its ongoing role in educating the consumer-citizen and creating an integrated consumer market.
This book will be of wide interest to scholars, professionals, and students across foundations of education, history and sociology of education, educational policy, mass communications, American history, and cultural studies. It is highly appropriate as a text for courses in these areas.

Surveillance happens to all of us, everyday, as we walk beneath street cameras, swipe cards, surf the net. Agencies are using increasingly sophisticated computer systems - especially searchable databases - to keep tabs on us at home, work and play. Once the word surveillance was reserved for police activities and intelligence gathering, now it is an unavoidable feature of everyday life.

Surveillance as Social Sorting proposes that surveillance is not simply a contemporary threat to individual freedom, but that, more insidiously, it is a powerful means of creating and reinforcing long-term social differences. As practiced today, it is actually a form of social sorting - a means of verifying identities but also of assessing risks and assigning worth. Questions of how categories are constructed therefore become significant ethical and political questions.

Bringing together contributions from North America and Europe, Surveillance as Social Sorting offers an innovative approach to the interaction between societies and their technologies. It looks at a number of examples in depth and will be an appropriate source of reference for a wide variety of courses.

This revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described "radical" shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas's study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.

Surveillance happens to all of us, everyday, as we walk beneath street cameras, swipe cards, surf the net. Agencies are using increasingly sophisticated computer systems - especially searchable databases - to keep tabs on us at home, work and play. Once the word surveillance was reserved for police activities and intelligence gathering, now it is an unavoidable feature of everyday life.

Surveillance as Social Sorting proposes that surveillance is not simply a contemporary threat to individual freedom, but that, more insidiously, it is a powerful means of creating and reinforcing long-term social differences. As practiced today, it is actually a form of social sorting - a means of verifying identities but also of assessing risks and assigning worth. Questions of how categories are constructed therefore become significant ethical and political questions.

Bringing together contributions from North America and Europe, Surveillance as Social Sorting offers an innovative approach to the interaction between societies and their technologies. It looks at a number of examples in depth and will be an appropriate source of reference for a wide variety of courses.

Over the past twenty years, questions concerning the nature of early modern European consumption have increasingly become the object of critical focus for historians and cultural theorists. Why did such changes arise? Did they create a consumer society in the 18th century? What relationships did they bear to the Industrial Revolution, to colonialism, and to modernization in general.
In Consumption and the Making of Respectability, historian Woodruff Smith focuses on the radical alterations that occurred between 1600 and 1800 in European consumption of commodities produced overseas and provides extremely significant and seldom-investigated process of cultural construction.

Examining Iran's recent history through the double lens of domesticity and consumer culture, Domesticity and Consumer Culture in Iran demonstrates that a significant component of the modernization process in Iran advanced beyond political and public spheres. On the cusp of Iran's entry into modernity, the rules and tenets that had traditionally defined the Iranian home began to vanish and the influx of new household goods gradually led to the substantial physical expansion of the domestic milieu. Subsequently, architects, designers, and commercial advertisers shifted their attention from commercial and public architecture to the new home and its contents. Domesticity and consumer culture also became topics of interest among politicians, Shiite religious scholars, and the Left, who communicated their respective views via the popular media and numerous other means. In the interim, ordinary Iranian families, who were capable of selectively appropriating aspects of their immediate surroundings, demonstrated their resistance toward the officially sanctioned transformations. Through analyzing a series of case studies that elucidate such phenomena and appraising a wide range of objects and archival documents-from furnishings, appliances, architectural blueprints, and maps to photographs, films, TV series, novels, artworks, scrapbooks, work-logs, personal letters and reports-this book highlights the significance of private life in social, economic, and political contexts of modern Iran. Tackling the subject of home from a variety of perspectives, Domesticity and Consumer Culture in Iran thus shows the interplay between local aspirations, foreign influences, gender roles, consumer culture and women's education as they intersect with taste, fashion, domestic architecture and interior design.

Over the past twenty years, questions concerning the nature of early modern European consumption have increasingly become the object of critical focus for historians and cultural theorists. Why did such changes arise? Did they create a consumer society in the 18th century? What relationships did they bear to the Industrial Revolution, to colonialism, and to modernization in general.
In Consumption and the Making of Respectability, historian Woodruff Smith focuses on the radical alterations that occurred between 1600 and 1800 in European consumption of commodities produced overseas and provides an extremely significant and seldom-investigated process of cultural construction.

Contents:
Preface 1. Introduction and Overview 2. From Economics Imperialism to Globalization 3. The World of Commodities 4. Use Value and Consumption 5. Consumption through Systems of Provision 6. Systems of Provision and Cultural Systems 7. Economics and Consumption 8. What is Consumer Society? 9. Whatever Happened to Public Consumption? 10 Welfarism in Light of Globalization 11. Whither Consumption Studies?

Consumption has become one of the leading topics across the social sciences and vocational disciplines such as marketing and business studies. In this comprehensively updated and revised new edition, traditional approaches as well as the most recent literature are fully addressed and incorporated, with wide reference to theoretical and empirical work. Fine's refreshing and authoritative text includes a critical examination of such themes as:

*economics imperialism and globalization
*the world of commodities
*systems of provision and culture
*the consumer society
*public consumption.

This book presents an updated analysis of the cluttered landscape of studies of consumption that will make it required reading for students from a wide range of backgrounds including political economy, history and social science courses generally.

Contents:
1. Introduction: the meaning of consumption; the meaning of change? Steven Miles, Kevin Meethan and Alison Anderson 2. Setting the Scene: changing conceptions of consumption Alan Warde 3. Consuming Women; winning women? Janice Winship 4. Consuming Men; producing Loaded Ben Crewe 5. Producing TV; consuming TV Steve Spittle 6. Consuming Advertising; consuming cultural history Liz McFall and Paul du Gay 7. Consuming Retro; consuming design Adrian Franklin 8. Consuming Symbolic Meaning; consuming alcohol 9. Consuming Technology; consuming home computers Elaine Lally 10. Consuming Youth; consuming lifestyles Steven Miles 11. Changing Consumer; changing disciplinarity Russell W. Belk

The consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected in some way to our experience as consumers. The increasingly high profile of debates over consumption, consumer culture, consumer behaviour and consumer rights reflects a world undergoing rapid change. The Changing Consumer charts thenature of that change, as well as discussing why consumption has become so important and what role, if any, it plays in underpinning social, economic and political transformation. Featuring contributions from some of the leading theorists of consumption from across a range of disciplines, this collection includes chapters on:
* Men's consumption and men's magazines
* The changing profile of women as consumers
* the representation of consumption on popular TV shows
* Consuming retro chic
* The symbolic and emotional role of alcohol consumption.
Drawing on fascinating case studies throughout, this book will be essential reading for students and academics interested in the study of consumption.

The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to what ends now occupy center stage. Today's capitalism is exemplified by a global arena of consumption in which distance is no obstacle to distribution and ownership. Equally, social distinctions that accompanied classically "modern" forms of consumption are now more complex and fluid than classifications of "high" and "popular" culture allow.This book addresses the rise of consumer culture and the various attempts to explain and account for it. It considers the view that a particular generational framework was formed in the post-war period and has been carried on into the early twentieth century with particular consequences for the experience of later life. The rise of individualism, of mass consumption, leisure and lifestyles have been accompanied by the democratization of social forms and for many a corrosion of community and social cohesion. The text highlights how understanding is gained from examining the generational habits that developed in tandem with the rise of mass consumption.Drawing on historical perspectives and comparative studies, the book addresses social change with reference to generation effects and conflict. Having set the scene in terms of the literature on consumption, lifestyles and generational change, the volume poses key questions in relation to the transformation of later life that are addressed in turn by the contributors. This is a key volume as we enter the second decade of a new century.

In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose.

In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.

There are more people over 50 than ever before, with numbers likely to continue to rise. They are wealthier, healthier and happier than our old stereotypical images lead us to believe, yet this segment of the market is under-researched. In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of this group. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, marketers need to know how best to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping preferences that will be invaluable to students of marketing, media and social psychology.

Contents:
1. Consumption takes time
Textbook consumption theory Brief references to some literature Time as a context Two commodity case Three commodity case Non-linear time constraint Rates of consumption Satiation and general equilibrium Work, consumption and 'leisure' times Concluding remarks
2. Zurück Zu Gossen
Gossen on the uses of time Selected responses to Gossen's gem Georgescu-Roegen on Gossen Forgetting the forefather? Comparative statics Comparative statics of alternative preferences Many time-uses Concluding remarks
3. Further explanatory analysis
The basic case and its simplification Further discussion Preference loops on the time-constraint plane The expenditure function A specific expenditure function Comparative statics of time-use Cobb-Douglas preference loops From time use to commodity use Other forms of the C matrix Demand relations in commodity space Rates of consumption (and characterization of choices) Availability without consumption Non-linearities and non-convex consumption sets Intertemporal consumption theory Work and leisure Concluding remarks
4. Welfare economics
The basic case Rates of consumption Availability Pure leisure time Pareto efficiency and competitive equilibria Three commodities Liberal welfare economics Capabilities Concluding remarks
5. Activities rather than wants
A generalization Risk and uncertainty Space, location and travel Intrinsically-valued and result-valued activities Doing two things at once Repetition and Gossen's second law Practicing Set-up-times Sleep Endogenous T Voluntary work and charitable donations Shared activity Time-use surveys Some broader considerations 'Time, that most valuable health' (Alfred Marshall, 1873) Decision-making Satiable preferences Wider still

We spend more time shopping than doing anything else, after sleep and work. So why is it not taken more seriously? The answer: we take shopping for granted. Indeed, culture can only 'work' by being taken for granted. This paradox - that what is most familiar, like shopping, is also the hardest to 'see' analytically - provides the starting point for this compelling examination of the many dimensions of the shopping experience.

"Shopping" enables readers to realize the significance of their shopping memories and milestones, how the rhythm of the day or week revolves as much around shop opening hours as working hours or bus times, and why Mayor Giuliani was right after 9/11 to tell Americans to keep on shopping. From an exciting cultural perspective, Jenny Shaw explores how shopping is viewed, the history behind its 'fall from grace', its part in the common culture, its role in helping us craft new identities, hold on to old ones, adjust to change, and generally 'hold us together' both as individuals and communities.

Students of sociology, anthropology, social psychology, media and business studies interested in culture and the everyday world will be gripped by this engaging and accessible guide to the meaning behind what the ordinary shopper actually does and why shopping remains so popular despite social and cultural changes.

What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides provocative answers to all of these questions. It brings together an international collection of authors from a variety of disciplines; they offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the subject.

The book is unique in its focus and its multifaceted approach. Anyone interested in consumption and consumer behaviour and research will find fascinating and important insights to illuminate the subject.

Related link: Series Editor website
eBook available with sample pages: 0203380339

When people encounter consumer goods-sugar, clothes, phones-they find little to no information about their origins. The goods will thus remain anonymous, and the labor that went into making them, the supply chain through which they traveled, will remain obscured. In this book, Tad Skotnicki argues that this encounter is an endemic feature of capitalist societies, and one with which consumers have struggled for centuries in the form of activist movements constructed around what he calls The Sympathetic Consumer. This book documents the uncanny similarities shared by such movements over the course of three centuries: the transatlantic abolitionist movement, US and English consumer movements around the turn of the twentieth century, and contemporary Fair Trade activism. Offering a comparative historical study of consumer activism the book shows, in vivid detail, how activists wrestled with the broader implications of commodity exchange. These activists arrived at a common understanding of the relationship between consumers, producers, and commodities, and concluded that consumers were responsible for sympathizing with invisible laborers. Ultimately, Skotnicki provides a framework to identify a capitalist culture by examining how people interpret everyday phenomena essential to it.

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines. The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines.

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women's studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

Nearly 85 years ago, Wesley Clair Mitchell, the acknowledged leader of American economists during the first half of this century, wrote: "Important as the art of spending is, we have developed less skill in its practice than in the practice of making money. Common sense forbids our wasting dollars earned by irksome efforts; and yet we are notoriously extravagant. Ignorance of qualities, uncertainty of taste, lack of accounting, carelessness about pricesa. Many of us scarcely know what becomes of our moneya." More than ever, in our world of ever-increasing credit card debt, lenient bankruptcy laws, and runaway consumption, these words still ring true. This collection of Mitchell's essays, makes it easier for today's and tomorrow's economists and social scientists to become acquainted with Mitchell's many contributions to the study of the American economy. Regrettably, the passage of time can blur and even obliterate the reputation and achievements of yesterday's leaders of ideas and actions. Although the National Bureau of Economic Research, which Mitchell helped to found and which he led in the 1920s and 1930s, remains a leading research institution, relatively few of its associates, who represent the elite among U.S. academic economists, have any first-hand acquaintance with Mitchell's work. Eli Ginzberg rounds out this edition with Mitchell's comprehensive analysis of "Business Cycles," first published in 1929, an area that commanded most of his scholarly efforts. Ginzberg's essay on Mitchell, written in 1931 and published for the first time in 1997, serves as an appropriate introduction to this new edition. His afterword contains remarks delivered at the 50th anniversary of Mitchell's death at the meeting of the Allied Social Sciences Association held in Chicago early in 1998, a telling tribute to this undisputed giant in the field. "Wesley Clair Mitchell" (1874u1948) held major teaching posts at the University of California and Columbia University. One of the most eminent U.S. economists, Mitchell focused much of his research on the statistical investigation of business cycles. His two major works are "Business Cycles (1913) and Business Cycles: The Problem at its Setting, (1927). Eli Ginzberg" is A. Barton Hepburn Professor Emeritus at the Graduate School of Business, and Director of the Eisenhower Center for the Conservation of Human Resources at Columbia University.