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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues

Consumer Demand in the United States - Prices, Income, and Consumption Behavior (Hardcover, 3rd ed. 2010): Lester D. Taylor, H.... Consumer Demand in the United States - Prices, Income, and Consumption Behavior (Hardcover, 3rd ed. 2010)
Lester D. Taylor, H. S. Houthakker
R5,895 Discovery Miles 58 950 Ships in 10 - 15 working days

A classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Prices, Income, and Consumption Behavior is now fully updated and expanded for a new generation. Consumption expenditures by households in the United States account for about 70% of America's GDP. The primary focus in this book is on how households adjust these expenditures in response to changes in price and income. Econometric estimates of price and income elasticities are obtained for an exhaustive array of goods and services using data from surveys conducted by the Bureau of Labor Statistics and aggregate consumption expenditures from the National Income and Product Accounts, providing a better understanding of consumer demand. Practical models for forecasting future price and income elasticities are also demonstrated. Fully revised with over a dozen new chapters and appendices, the book revisits the original Houthakker-Taylor models while examining new material as well, such as the use of quantile regression and the stationarity of consumer preference. It also explores the emerging connection between neuroscience and consumer behavior, integrating the economic literature on demand theory with psychology literature. The most comprehensive treatment of the topic to date, this volume will be an essential resource for any researcher, student or professional economist working on consumer behavior or demand theory, as well as investors and policymakers concerned with the impact of economic fluctuations.

Veganism, Sex and Politics 2019 - Tales of Danger and Pleasure (Paperback): C. Lou Hamilton Veganism, Sex and Politics 2019 - Tales of Danger and Pleasure (Paperback)
C. Lou Hamilton
R526 Discovery Miles 5 260 Ships in 12 - 19 working days

Veganism is so much more than what we eat. It's about striving to live an ethical life in a profoundly unethical world. Is being vegan difficult or is it now easier than ever? What does veganism have to do with wider struggles for social justice - feminism, LGBTQ+ politics, anti-racism and environmentalism?

The Consumer Revolution, 1650-1800 (Hardcover, New Ed): Michael Kwass The Consumer Revolution, 1650-1800 (Hardcover, New Ed)
Michael Kwass
R2,361 Discovery Miles 23 610 Ships in 12 - 19 working days

The production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is seen as increasingly controversial. Movements for sustainable and ethical consumerism are gaining momentum alongside an awareness of how our choices in the marketplace can affect public issues. How did we get here? This volume advances a bold new interpretation of the 'consumer revolution' of the eighteenth century, when European elites, middling classes, and even certain labourers purchased unprecedented quantities of clothing, household goods, and colonial products. Michael Kwass adopts a global perspective that incorporates the expansion of European empires, the development of world trade, and the rise of plantation slavery in the Americas. Kwass analyses the emergence of Enlightenment material cultures, contentious philosophical debates on the morality of consumption, and new forms of consumer activism to offer a fresh interpretation of the politics of consumption in the age of abolitionism and the Atlantic Revolutions.

Consumer Culture Theory (Hardcover): Domen Bajde, Dannie Kjeldgaard, Russell W. Belk Consumer Culture Theory (Hardcover)
Domen Bajde, Dannie Kjeldgaard, Russell W. Belk
R3,008 Discovery Miles 30 080 Ships in 12 - 19 working days

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.

The Economics of Household Consumption (Hardcover, New): Sanghee Sohn Cha, Young Sook Chung, Frances Magrabi, Se-Jeong Yang The Economics of Household Consumption (Hardcover, New)
Sanghee Sohn Cha, Young Sook Chung, Frances Magrabi, Se-Jeong Yang
R2,791 Discovery Miles 27 910 Ships in 10 - 15 working days

This text provides an overview of concepts, theories, and methods related to the study of household consumption. It summarizes the most recent data on consumption patterns and trends, together with factors that influence consumption--population trends, prices, and distribution of resources--and examines how consumption data are used by business, government, and other organizations.

The work will give the student a knowledge of household consumption patterns and an understanding of how to use such knowledge. Its three general purposes, which correspond to the three parts of the book, are: to provide the tools students need in order to use information about household consumption, including major concepts and theories used in the study of consumption, empirical methodologies, and sources of data; to describe current patterns, trends, and problems in household consumption in the United States and other countries; and to show how information about household consumption is used. This text is designed for upper-division courses in consumption economics, consumer science, and family resource management.

Intentional Behaviorism - Philosophical Foundations of Economic Psychology (Paperback): Gordon Foxall Intentional Behaviorism - Philosophical Foundations of Economic Psychology (Paperback)
Gordon Foxall
R2,683 Discovery Miles 26 830 Ships in 12 - 19 working days

Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation. This book draws on an empirical program of research in economic psychology to establish a route to a reliable and justifiable intentional explanation of behavior. Since the cognitive revolution in psychology, intentional explanations of behavior have become the norm, and as the methodology that provides the normal science component of psychology, cognitivism is sometimes accepted relatively uncritically. However, there is a lack of understanding of the role of psychological research in determining the place and shape of intentionality. This book explicates the philosophy of psychology that the author has devised and applied in his work on economic psychology and behavioral economics. Given the provenance of intentional behaviorism, economic and consumer psychology forms the primary application basis for the book. This book provides a theoretical background to understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making research to explore intentional behaviorism, which is proposed as a philosophical framework for consumer psychology, viewing economic behavior in the contexts of modern human consumers in affluent marketing-oriented societies.

Chinese Consumers - Exploring the World's Largest Demographic (Hardcover, 1st ed. 2019): Ashok Sethi Chinese Consumers - Exploring the World's Largest Demographic (Hardcover, 1st ed. 2019)
Ashok Sethi
R2,873 Discovery Miles 28 730 Ships in 10 - 15 working days

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

The Making of European Consumption - Facing the American Challenge (Hardcover): P. Lundin, T. Kaiserfeld The Making of European Consumption - Facing the American Challenge (Hardcover)
P. Lundin, T. Kaiserfeld
R2,160 R1,972 Discovery Miles 19 720 Save R188 (9%) Ships in 12 - 19 working days

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

Responsible Citizens and Sustainable Consumer Behavior - New Interpretative Frameworks (Paperback): Pietro Lanzini Responsible Citizens and Sustainable Consumer Behavior - New Interpretative Frameworks (Paperback)
Pietro Lanzini
R741 Discovery Miles 7 410 Ships in 9 - 17 working days

There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors. Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.

Consumer Culture Theory (Hardcover): Nil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk Consumer Culture Theory (Hardcover)
Nil Ozcaglar-Toulouse, Diego Rinallo, Russell W. Belk
R3,827 Discovery Miles 38 270 Ships in 12 - 19 working days

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

The Men's Fashion Reader (Hardcover): Peter McNeil, Vicki Karaminas The Men's Fashion Reader (Hardcover)
Peter McNeil, Vicki Karaminas
R4,000 Discovery Miles 40 000 Ships in 9 - 17 working days

The Men's Fashion Reader brings together key writings in the history, culture and identity of men's fashion. The readings provide a balanced range of important methodological approaches, primary research and significant case studies. The book is organized into thematic sections covering topics such as history, theory, subculture, iconic items of clothing, consumption and the media. Each section is introduced and concludes with an annotated guide to further reading. With exciting illustrations of men's dress from a range of historical periods, and including readings from key scholars and new writers across a wide range of fields, The Men's Fashion Reader is the essential introduction to the subject. Introduction: The Field of Men's Fashion Part 1. A History of Men's Fashion Part 2. Masculinity and Sexuality Part 3. Icons: The Evolution of Men's Wear Part 4. Subculture Part 5. Consuming and Creating Style Conclusion

New Consumer Culture in China - The Flower Market and New Everyday Consumption (Paperback): XI Liu New Consumer Culture in China - The Flower Market and New Everyday Consumption (Paperback)
XI Liu
R1,299 Discovery Miles 12 990 Ships in 12 - 19 working days

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers' motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers' aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

The Anti-Capitalist Book of Fashion (Hardcover, 2nd edition): Tansy E. Hoskins The Anti-Capitalist Book of Fashion (Hardcover, 2nd edition)
Tansy E. Hoskins; Foreword by Andreja Pejic
R3,038 R2,127 Discovery Miles 21 270 Save R911 (30%) Ships in 12 - 19 working days

*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E. Hoskins unpicks the threads of capitalist industry to reveal the truth about our clothes. Fashion brands entice us to consume more by manipulating us to feel ugly, poor and worthless, sentiments that line the pockets of billionaires exploiting colonial supply chains. Garment workers on poverty pay risk their lives in dangerous factories, animals are tortured, fossil fuels extracted and toxic chemicals spread just to keep this season's collections fresh. We can do better than this. Moving between Karl Lagerfeld and Karl Marx, The Anti-Capitalist Book of Fashion goes beyond ethical fashion and consumer responsibility showing that if we want to feel comfortable in our clothes, we need to reshape the system and ensure this is not our last season.

The Material Child - Growing up in Consumer Culture (Hardcover, New): D Buckingham The Material Child - Growing up in Consumer Culture (Hardcover, New)
D Buckingham
R1,713 Discovery Miles 17 130 Ships in 10 - 15 working days

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children's changing engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful case studies of key areas such as obesity, sexualisation, children's broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children's consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children's power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

Consumer Society and Ecological Crisis (Hardcover): Leslie M. Meier Consumer Society and Ecological Crisis (Hardcover)
Leslie M. Meier
R1,552 Discovery Miles 15 520 Ships in 12 - 19 working days

Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption. Rather than focusing on the most visible sites of promotional communication, Meier examines less conspicuous facets of marketing and logistics in distinct chapters on plastic packaging, e-commerce, and sustainability pledges in the fossil fuel sector. These three main chapters each explore links between ecological crisis and consumer capitalism, drawing on critical theory and Marxist thought. The topics of consumer convenience, speed, and economic growth - and the role of fossil fuels as guarantor of these logics of consumer society - unite the critical analysis. Situated in the field of media and communication studies and adopting an interdisciplinary approach, this book will be of interest to academics, researchers, and students in the areas of media and communication studies, cultural studies, sociology, geography, philosophy, political science, and advertising.

Household Demand for Consumer Goods in Developing Countries - A Comparative Perspective with Developed Countries (Hardcover):... Household Demand for Consumer Goods in Developing Countries - A Comparative Perspective with Developed Countries (Hardcover)
Eliyathamby A. Selvanathan, Saroja Selvanathan, Maneka Jayasinghe
R4,044 Discovery Miles 40 440 Ships in 12 - 19 working days

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic changes due to rapid economic growth, increasing household income and changing demographics. Using the most recent data available and the latest econometric techniques, the authors model demand for 12 different commodities such as food, alcohol and tobacco, housing, health, transport, health communication, and recreation and provide insightful comparisons of consumption patterns in developed and developing countries. The analysis presented in this book highlights valuable policy insights for planning government budgetary allocations and implementing policies towards an enhanced standard of living for people. The book also provides some important guidance for researchers interested in the theory and empirical application of the analysis of consumer demand.

Methods in Consumer Research, Volume 2 - Alternative Approaches and Special Applications (Hardcover): Gaston Ares, Paula A... Methods in Consumer Research, Volume 2 - Alternative Approaches and Special Applications (Hardcover)
Gaston Ares, Paula A Varela
R5,247 R4,861 Discovery Miles 48 610 Save R386 (7%) Ships in 12 - 19 working days

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.

Lived Experiences of Public Consumption - Encounters with Value in Marketplaces on Five Continents (Hardcover): D. Cook Lived Experiences of Public Consumption - Encounters with Value in Marketplaces on Five Continents (Hardcover)
D. Cook
R1,524 Discovery Miles 15 240 Ships in 10 - 15 working days

"Lived Experiences of Public Consumption "brings together original research of anthropologists and sociologists whose work begins with the premise that culture and markets/commerce are inseparable. Chapters cover a range of topical areas such as authenticity in a Thai handicraft market, higgerling among women in Jamaica and global shopping in Australia. Cultures and practices from almost every continent are represented in studies addressing the ways in which the shifting landscapes of global commerce find expression in the political dynamics of marketplaces.

Social Marketing and Behaviour Change - Models, Theory and Applications (Paperback): Linda Brennan, Wayne Binney, Lukas Parker,... Social Marketing and Behaviour Change - Models, Theory and Applications (Paperback)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
R1,646 Discovery Miles 16 460 Ships in 12 - 19 working days

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behavior decision and social change models. This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource. Contributors: T. Aleti, W. Binney, B.J. Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O. Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekstroem, M.-L. Fry, D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C. Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh, Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J. Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott, A.Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. Wymer

American Sports in an Age of Consumption - How Commercialization Is Changing the Game (Paperback): Cory Hillman American Sports in an Age of Consumption - How Commercialization Is Changing the Game (Paperback)
Cory Hillman
R976 R722 Discovery Miles 7 220 Save R254 (26%) Ships in 12 - 19 working days

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.

The Mediated Mind - Affect, Ephemera, and Consumerism in the Nineteenth Century (Paperback): Susan Zieger The Mediated Mind - Affect, Ephemera, and Consumerism in the Nineteenth Century (Paperback)
Susan Zieger
R768 Discovery Miles 7 680 Ships in 12 - 19 working days

How did we arrive at our contemporary consumer media economy? Why are we now fixated on screens, imbibing information that constantly expires, and longing for more direct or authentic kinds of experience? The Mediated Mind answers these questions by revisiting a previous media revolution, the nineteenth-century explosion of mass print. Like our own smartphone screens, printed paper and imprinted objects touched the most intimate regions of nineteenth-century life. The rise of this printed ephemera, and its new information economy, generated modern consumer experiences such as voracious collecting and curating, fantasies of disembodied mental travel, and information addiction. Susan Zieger demonstrates how the nineteenth century established affective, psychological, social, and cultural habits of media consumption that we still experience, even as pixels supersede paper. Revealing the history of our own moment, The Mediated Mind challenges the commonplace assumption that our own new media lack a past, or that our own experiences are unprecedented.

Loons Planet - How The Loons Learned to Save Their World (Hardcover): Hayley A Furman Loons Planet - How The Loons Learned to Save Their World (Hardcover)
Hayley A Furman
R523 Discovery Miles 5 230 Ships in 12 - 19 working days
From the "Democratic Deficit" to a "Democratic Surplus" - Constructing Administrative Democracy in Europe (Hardcover):... From the "Democratic Deficit" to a "Democratic Surplus" - Constructing Administrative Democracy in Europe (Hardcover)
Athanasios Psygkas
R3,179 Discovery Miles 31 790 Ships in 12 - 19 working days

Challenging the conventional narrative that the European Union suffers from a "democratic deficit," Athanasios Psygkas argues that EU mandates have enhanced the democratic accountability of national regulatory agencies. This is because EU law has created entry points for stakeholder participation in the operation of national regulators; these avenues for public participation were formerly either not open or not institutionalized to this degree. By focusing on how the EU formally adopted procedural mandates to advance the substantive goal of creating an internal market in electronic communications, Psygkas demonstrates that EU requirements have had significant implications for the nature of administrative governance in the member states. Drawing on theoretical arguments in favor of decentralization traditionally applied to substantive policy-making, this book provides insight into regulatory processes to show how the decentralized EU structure may transform national regulatory authorities into individual loci of experimentation that might in turn develop innovative results. It thus contributes to debates about federalism, governance and public policy, as well as about deliberative and participatory democracy in the United States and Europe. This book informs current understandings of regulatory agency operations and institutional design by drawing on an original dataset of public consultations and interviews with agency officials, industry and consumer group representatives in Paris, Athens, Brussels, and London. The on-the-ground original research provides a strong foundation for the directions the case law could take and small- and larger-scale institutional reforms that balance the goals of democracy, accountability, and efficiency.

Consumerism, Waste, and Re-Use in Twentieth-Century Fiction - Legacies of the Avant-Garde (Hardcover, 1st ed. 2016): Rachele... Consumerism, Waste, and Re-Use in Twentieth-Century Fiction - Legacies of the Avant-Garde (Hardcover, 1st ed. 2016)
Rachele Dini
R3,175 Discovery Miles 31 750 Ships in 12 - 19 working days

This book examines manufactured waste and remaindered humans in literary critiques of capitalism by twentieth-century writers associated with the historical avant-garde and their descendants. Building on recent work in new materialism and waste studies, Rachele Dini reads waste as a process or phase amenable to interruption. From an initial exploration of waste and re-use in three Surrealist texts by Giorgio de Chirico, Andre Breton, and Mina Loy, Dini traces the conceptualization of waste in the writing of Samuel Beckett, Donald Barthelme, J.G. Ballard, William Gaddis, and Don DeLillo. In exploring the relationship between waste, capitalism, and literary experimentation, this book shows that the legacy of the historical avant-garde is bound up with an enduring faith in the radical potential of waste. The first study to focus specifically on waste in the twentieth-century imagination, this is a valuable contribution to the expanding field of waste studies.

Handbook of Research on Customer Engagement (Hardcover): Linda D. Hollebeek, David E. Sprott Handbook of Research on Customer Engagement (Hardcover)
Linda D. Hollebeek, David E. Sprott
R6,243 Discovery Miles 62 430 Ships in 12 - 19 working days

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Providing vital insights into current theoretical and practical treatments of customer engagement, chapters engage with a broad cross-section of state-of-the-art research. Covering the importance of customer engagement in broader marketing practices, conceptual relationships, organizational performance and networks, this Handbook grapples with both conceptual and empirical research to offer insight into current and rapidly emerging research issues. Featuring a broad theoretical scope, this Handbook attends to a rapidly growing international community of researchers in customer engagement. Scholars from related fields, including management, economics and sociology will also benefit from the range of applications of customer engagement research. This book is also crucial for marketing managers looking to improve and refine marketing environments. Contributors include: T.L. Baker, S.E. Beatty, R.N. Bolton, K. Burns, B.J. Calder, J.D. Chandler, D. Chasanidou, C. Costley, D. Cox, K. de Ruyter, L. Dessart, M. Ehret, A. Fjuk, P.W. Fombelle, D. Grewal, C. Gurau, K.L. Hall, W. Hammedi, M. Hammerschmidt, B. Henkens, L.D. Hollebeek, A. Hyder, J.U. Islam, I. Jain, L.W. Johnson, K. Johnston, A. Karahasanovi , C. Kazanis, D.I. Keeling, S.J. Kim, V. Kumar, C.R. Lages, A. Lane, C. Leckie, T. LeClercq, S. Leroi-Werelds, K. Macky, E.C. Malthouse, J. Marbach, E. Maslowska, J. Napoli, D. Novikova, M. Nyadzayo, R. Ouschan, V. Pitardi, I. Poncin, N. Puccinelli, Z. Rahman, N.B. Razavi, O. Regalado-Pezua, A.L. Roggeveen, B. Runnalls, T.P. Scholdra, E.B. Schweiger, N. Sivertstol, D.E. Sprott, S. Streukens, T. Taguchi, J. Turkington, S. Tuzovic, A. van Riel, K. Verleye, N. Vijverman, V. Viswanathan, S.D. Vivek, C.M. Voorhees, W.H. Weiger, J. Wirtz

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