The chapters in this volume are selected from the best papers
presented at the 11th Annual Consumer Culture Theory Conference
held in Lille, France in July 2016. The diverse interpretive
research and theory represented in this volume provides the reader
with intellectually stimulating opportunities to examine the
intersections between a variety of topics that represent the
cutting edge in consumer research. These studies draw on an array
of qualitative methodologies and the substantive topics represent
crucial issues for our times.
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