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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Social Marketing and Behaviour Change - Models, Theory and Applications (Paperback)
Loot Price: R1,552
Discovery Miles 15 520
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Social Marketing and Behaviour Change - Models, Theory and Applications (Paperback)
Expected to ship within 10 - 15 working days
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With a concise, yet comprehensive overview of the topic, Social
Marketing and Behaviour Change features a review and analysis of
the most validated models of behavior change, using case studies to
illustrate these models in practice.Divided into nine sections, the
authors and contributors of this unique book discuss in detail the
functions of various models including: cognitive, conative,
affective, social-cultural and multi-theory - along with consumer
behavior decision and social change models. This visual and
comprehensible multi-disciplinary book is accessible to
professionals in a wide range of fields. In particular researchers
and students in the field of social marketing will find the book an
invaluable resource. Contributors: T. Aleti, W. Binney, B.J.
Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O.
Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekstroem, M.-L. Fry,
D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C.
Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh,
Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J.
Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott,
A.Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. Wymer
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