Methods in Consumer Research, Volume 2 - Alternative Approaches and Special Applications (Hardcover)

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.

General

Imprint:	Woodhead Publishing Ltd
Country of origin:	United Kingdom
Series:	Woodhead Publishing Series in Food Science, Technology and Nutrition
Release date:	2018
First published:	2018
Editors:	Gaston Ares • Paula A Varela
Dimensions:	229 x 152 x 31mm (L x W x T)
Format:	Hardcover
Pages:	478
ISBN-13:	978-0-08-101743-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-08-101743-X
Barcode:	9780081017432

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