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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Chinese Consumers - Exploring the World's Largest Demographic (Hardcover, 1st ed. 2019) Loot Price: R2,873

Discovery Miles 28 730

Repayment Terms: R269 pm x 12*

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Chinese Consumers - Exploring the World's Largest Demographic (Hardcover, 1st ed. 2019): Ashok Sethi

Chinese Consumers - Exploring the World's Largest Demographic (Hardcover, 1st ed. 2019)

Ashok Sethi

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Loot Price R2,873 Discovery Miles 28 730 | Repayment Terms: R269 pm x 12*

Expected to ship within 10 - 15 working days

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This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Release date:	August 2018
First published:	2019
Authors:	Ashok Sethi
Dimensions:	210 x 148 x 24mm (L x W x T)
Format:	Hardcover
Pages:	230
Edition:	1st ed. 2019
ISBN-13:	978-981-10-8991-6
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Economics > Economic systems > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	981-10-8991-4
Barcode:	9789811089916