A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy-innovation, customer satisfaction, and sustainability-and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Consumers are not usually incorporated into the sociological concept of 'division of labour', but using the case of household recycling, this book shows why this foundational concept needs to be revised.

How much and which goods are acceptable to consume? Who should be entitled to more and on what basis? These questions have been raised throughout history with answers varying widely across time and space. They were at the centre of concerns over luxury in Ancient Greece and continue to inform modern debates on the environmental effects of consumption. At the same time they have also been subject to mundane discussions conducted around the dinner table about how much the family should save, what kind of wedding would be appropriate, and whether or not family members in torn jeans are acceptable at the dinner table at all. What are consumption norms about, how do they develop and why do they change? This book addresses these questions, by bringing together sociological, historical, anthropological and economic studies on consumption.

Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

This book argues that Western class categories do not directly apply to China and that the new Chinese middle class is distinguished more by socio-cultural rather than by economic factors. Based upon qualitative interviews done in Guangdong in South China, the study looks at entrepreneurs, professionals, and regional party cadres from various age groups, showing the complex networks among these different groups and the continuing significance of cadres. The study also explores generational differences, exposing how older generations are pragmatic and business-oriented, rather than personally oriented in their consumption whereas the younger generations appear more flexible and hedonistic and tend to be more individualistic, materialistic and oriented towards personal gain. In neither older or younger generations is there much evidence that the new Chinese middle class is taking on a political role in advocating political reform alongside market reforms as is suggested by some Western stratification theorists. Despite being in the vanguard of consumption, they are the laggards in politics.

Increasingly, consumers in North America and Europe see their purchasing as a way to express to the commercial world their concerns about trade justice, the environment and similar issues. This ethical consumption has attracted growing attention in the press and among academics. Extending beyond the growing body of scholarly work on the topic in several ways, this volume focuses primarily on consumers rather than producers and commodity chains. It presents cases from a variety of European countries and is concerned with a wide range of objects and types of ethical consumption, not simply the usual tropical foodstuffs, trade justice and the system of fair trade. Contributors situate ethical consumption within different contexts, from common Western assumptions about economy and society, to the operation of ethical-consumption commerce, to the ways that people's ethical consumption can affect and be affected by their social situation. By locating consumers and their practices in the social and economic contexts in which they exist and that their ethical consumption affects, this volume presents a compelling interrogation of the rhetoric and assumptions of ethical consumption.

In Consumption, Cities and States: Comparing Singapore with Asian and Western Cities, Ann Brooks and Lionel Wee focus on the interrelationship of consumption, citizenship and the state in the context of globalization, calling for greater emphasis to be placed on the citizen as consumer. While it is widely recognized that citizenship is increasingly defined by gradations of esteem, where different kinds of rights and responsibilities accrue to different categories and subcategories of citizens, not enough analytical focus has been given to how the status of being a citizen impacts the individual s consumption. The interface between citizen status and consumer activity is a crucial point of analysis in light of the neoliberal assertion that individuals and institutions perform at their best within a free market economy, and because of the state s expectations regarding citizens rights and responsibilities as consumers not just as producers. In this remarkable comparative study, the authors examine these relationships across a number of cities in both Asia and the West."

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm's Kungens Kurva store - the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world's largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry. In Unpacking Ikea, Garvey explores why Ikea is never 'just a store' for its customers, and questions why it is described in terms of a cultural package, as everyday and classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.

This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.

Recognize the con artist before you get taken! Schulte exposes dozens of telephone, mail, and computer-based scams, explaining how they work and how you can avoid becoming their next victim.

"... a must for anyone who wants to be informed about ways consumers can be fleeced by phone-room sharpies". -- Chicago Tribune

With studies of China, India, West Africa, South America and Europe, this book provides a global perspective on food consumption in the modern world. Combing ethnographic, historical and comparative analyses, the volume celebrates the contributions of Jack Goody to the anthropology of food.

This book presents the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. The accumulated empirical results, which draw on behavioural economics, psychology, and marketing, are summarized, after which the philosophy of science that underpins the model is explored. Foxall's contribution to the debate about the explanation of consumer choice, intentional behaviourism, is both expounded and critiqued, and the resulting synthesis is explored in relation to its relevance to marketing management, public policy on environmental matters, the adoption and diffusion of innovations, and further research in consumer behaviour and marketing. This is a major contribution to consumer research and marketing theory.

A sophisticated and subversive guide on how to make a difference ... one day at a time. You watch the news every night. You turn off your television set, disturbed by what you've seen and wondering what, if anything, you can do to make a difference. This is the book you need to get started. You may think that the issues which confront us are so huge, so complicated, so difficult to deal with that it's hard to believe anything we can do will have a meaningful impact but Michael Norton will prove you wrong. A lot of people doing a lot of little things could have a huge impact. This book has an idea-a-day for changing the world. Most are quite simple, can be done from home, and will not take much time. You can make a start whenever you like. Just open the book at today's date, read, enjoy, be inspired to action - and do something!

This book makes a significant contribution to understanding why consumption is growing in importance in India.This book interrogates the ways that consumption is implicated in socio-cultural changes. It examines the power of the media and advertising, and the role of transnational marketing in consumption. It provides insights into the changes resulting from the engagement of local practices with the globalizing economy. It offers timely focus on phenomenal growth in Indian consumption. Harold Wilhite makes an important new contribution to the interpretation of changing consumption in India, using an ethnographic approach to interrogate the rapid growth in the consumption of household durables, beauty and cleanliness products. Insights show how the engagement of local practices with the globalizing economy result in change.

This practical and easy to understand book is about eating well. The authors include chapters on: nutrition basics and a balanced diet; how to evaluate nutrition information; vitamin and mineral supplements; 'health foods' and related products; junk foods and fast foods; additives; practical weight control; balanced vegetarian diets; the truth about sugar; 'fluid facts'; tips for teenagers; and diet, heart disease and cancer. Appendices include a listing of recommended dietary allowances, a glossary of terms, and a useful bibliography.

As sales of fair-trade goods explode across the globe, Fair Trade and the Citizen-Consumer provides a timely analysis of the organizations, institutions and grassroots networks behind this growing movement. Drawing on examples from the UK, Sweden and USA, this book moves away from models of individualized consumer choice and instead explores the collective cultures and practices that motivate and sustain fair-trade consumer behaviour. Although the fair-trade citizen-consumer has been called to action and publicly represented as an individual 'voting' in the marketplace, this book reveals how market interventions are editing the choices available to consumers, at the same time as 'Fairtrade Town' consumer networks are flourishing. Offering new and critical insights into the fair-trade success story, this book also contributes to debates about sustainable consumption behaviour and the growth of 'new' forms of political participation and citizenship.

This book provides a sociological perspective on fitness culture as developed in commercial gyms, investigating the cultural relevance of gyms in terms of the history of the commercialization of body discipline, the negotiation of gender identities and distinction dynamics within contemporary cultures of consumption.

Increasingly, consumers in North America and Europe see their purchasing as a way to express to the commercial world their concerns about trade justice, the environment, and similar issues. This ethical consumption has attracted growing attention in the press and among academics. Extending beyond the growing body of scholarly work on the topic in several ways, this volume focuses primarily on consumers rather than producers and commodity chains. It presents cases from a variety of European countries and is concerned with a wide range of objects and types of ethical consumption, not simply the usual tropical foodstuffs, trade justice, and the system of fair trade. Contributors situate ethical consumption within different contexts, from common Western assumptions about economy and society, to the operation of ethical-consumption commerce, to the ways that people's ethical consumption can affect and be affected by their social situation. By locating consumers and their practices in the social and economic contexts in which they exist and that their ethical consumption affects, this volume presents a compelling interrogation of the rhetoric and assumptions of ethical consumption.

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products.The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Our country is in turmoil: political corruption at the highest levels of government; criminals able to walk out of prison at their convenience and live lives of luxury; and power blackouts for 12 hours a day.

But we South Africans also know how to make things work.

This book is a wealth of simple, cost-effective ideas that could immediately improve our nation:

• Want to know how to revitalize tourism in SA? There’s a way, and it’s free!
• Transform our policing system without breaking the bank.
• Upgrade our education and healthcare without adding a cent to the budget.
• Implement a sustainable alternative to the basic income grant while boosting the economy.
• Resolve the land issue without resorting to expropriation.

No matter who you vote for, get your politicians to drive these ideas.

Explores the impact of consumerism from a design perspectiveEssential reading for practitioners, researchers and students in the design industryWill be of interest to sustainability professionals, as well as conscious consumers

""Life has become more joyous, comrades.""--Josef Stalin, 1936Stalin's Russia is best known for its political repression, forced collectivization and general poverty. Caviar with Champagne presents an altogether different aspect of Stalin's rule that has never been fully analyzed - the creation of a luxury goods society. At the same time as millions were queuing for bread and starving, drastic changes took place in the cultural and economic policy of the country, which had important consequences for the development of Soviet material culture and the promotion of its ideals of consumption.The 1930s witnessed the first serious attempt to create a genuinely Soviet commercial culture that would rival the West. Government ministers took exploratory trips to America to learn about everything from fast food hamburgers to men's suits in Macy's. The government made intricate plans to produce high-quality luxury goods en masse, such as chocolate, caviar, perfume, liquor and assorted novelties. Perhaps the best symbol of this new cultural order was Soviet Champagne, which launched in 1936 with plans to produce millions of bottles by the end of the decade. Drawing on previously neglected archival material, Jukka Gronow examines how such new pleasures were advertised and enjoyed. He interprets Soviet-styled luxury goods as a form of kitsch and examines the ideological underpinnings behind their production.This new attitude toward consumption was accompanied by the promotion of new manners of everyday life. The process was not without serious ideological contradictions. Ironically, a factory worker living in the United States - the largest capitalist society in the world - would have beenhard-pressed to afford caviar or champagne for a special occasion in the 1930s, but a Soviet worker theoretically could (assuming supplies were in stock). The Soviet example is unique since the luxury culture had to be created entirely from scratch, and the process was taken extremely seriously. Even the smallest decisions, such as the design of perfume bottles, were made at the highest level of government by the People's Commissars. Sometimes the interpretation of 'luxury goods' bordered on the comical, such as the push to produce Soviet ketchup and wurst. This fascinating look at consumer culture under Stalin offers a new perspective on the Soviet Union of the 1930s, as well as new interpretations on consumption.

The analysis of social distinction cannot indefinitely remain confined to logics of reasoning that are markedly ethnocentric. To understand many manifestations, past and present, of superiority, we need to do more than just apply the allegedly ubiquitous schemes of Veblen or Bourdieu.
The time for abstract universalising grand theories is over. What is required instead is an inductive approach which starts from the realities of an ever more global field and aims at developing models of interpretation that are sensitive to the whole array of observable attitudes.
This book, which is a follow up to the critical enterprise initiated in The Sociology of Elite Distinction, provides new foundations for the comparative study of this important subject. It is a must-read for social scientists and beyond.

Living with Things provides an account of consumption in terms of its centrality to our dwelling practices. Its focus is on the home, particularly on the movement of people and things within and through it in everyday habitation. Here dwelling is seen as an activity, as doing things with and to the things to hand around us. Being 'at home' is achieved through living amongst things, as well as amongst people and other non-human presences, such as pets and gardens. Being at home is achieved through what we do with objects, the things that are acquired and stored, that linger around in our homes, sometimes for decades, and which we may eventually get rid of. These ordinary things make dwelling structures accommodating accommodations; they make them homes. Based primarily on a former coal-mining village in North-east England, this book explores practices of inhabitation, from moving in or being modernised, to the daily accommodation of sleep and children. It provides a demonstration of what happens to consumption research when it 'comes home' and is positioned not in sites of exchange but within the home and in households.