To varying degrees, classic religions are associated with critique of materialistic values. Onto this opposition of the market and the temple other binaries have been grafted, so that 'North' and the 'West' are portrayed as secular and materialistic, 'South' and 'East' either as 'tigers' pursuing western-style affluence and economic growth or locked into retrospective fundamentalisms. These characterisations are called into question in a context of diversity and global movements of peoples and goods. In this collection this complexity is addressed in an analysis of the interconnections between religious and consumption practices and cultures, and the ways in which both are responding to the ecological threat posed by continuous economic growth. International in scope, the book combines empirical and theoretical work in its attempt to interrogate the traditional opposition of spiritual and materialistic values, and to explore the interplay of religious and consuming passions in contemporary cultures. This analysis leads to a consideration of the ways in which religions and secular spiritualities can contribute to a new ecological consciousness, and to the adoption of less destructive and rapacious ways of life.

Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment. This publication will guide readers in the understanding and appreciation of social marketing and give insight to how it can be used to positively alter social conscience and create social change.

The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. This text presents a repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Technology and Household Consumption is a comprehensive text that provides insights into technology's impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies.

In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.

Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

How much and which goods are acceptable to consume? Who should be entitled to more and on what basis? These questions have been raised throughout history with answers varying widely across time and space. They were at the centre of concerns over luxury in Ancient Greece and continue to inform modern debates on the environmental effects of consumption. At the same time they have also been subject to mundane discussions conducted around the dinner table about how much the family should save, what kind of wedding would be appropriate, and whether or not family members in torn jeans are acceptable at the dinner table at all. What are consumption norms about, how do they develop and why do they change? This book addresses these questions, by bringing together sociological, historical, anthropological and economic studies on consumption.

Consumers are not usually incorporated into the sociological concept of 'division of labour', but using the case of household recycling, this book shows why this foundational concept needs to be revised.

Ronny Someck is an enormously popular poet and radio host in Israel. Born in Iraq, he spent his childhood in a transit camp for new immigrants. This is his first full-length book to appear in English; his Sephardi voice is rich with slang, hot music, street gangsters and army commandos, and the odors of falafel and schwarma. In what other poet could we find Tarzan, Marilyn Monroe, and cowboys battling with Rabbi Yehuda Halevi for the hearts and souls of Israelis?

The fads, fashions, and media in popular consumer culture frequently make recreational and ideological "fun" of poverty and lower class living. It is a phenomenon that puts poor whites, poor blacks, women, gays, handicapped people, and other traditional minorities back in "their place" by prioritizing self-aggrandizing materialism and individual desires over the collective good and constitutes a form of cultural denial. In this book, Halnon delineates how incarceration, segregation, stigmatization, cultural and social consecration, and carnivalization work in the production and consumption of inequality.

This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm's Kungens Kurva store - the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world's largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry. In Unpacking Ikea, Garvey explores why Ikea is never 'just a store' for its customers, and questions why it is described in terms of a cultural package, as everyday and classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.

This book presents the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. The accumulated empirical results, which draw on behavioural economics, psychology, and marketing, are summarized, after which the philosophy of science that underpins the model is explored. Foxall's contribution to the debate about the explanation of consumer choice, intentional behaviourism, is both expounded and critiqued, and the resulting synthesis is explored in relation to its relevance to marketing management, public policy on environmental matters, the adoption and diffusion of innovations, and further research in consumer behaviour and marketing. This is a major contribution to consumer research and marketing theory.

With studies of China, India, West Africa, South America and Europe, this book provides a global perspective on food consumption in the modern world. Combing ethnographic, historical and comparative analyses, the volume celebrates the contributions of Jack Goody to the anthropology of food.

Credit and Community examines the history of consumer credit and debt in working class communities. Concentrating on forms of credit that were traditionally very dependent on personal relationships and social networks, such as mail-order catalogues and co-operatives, it demonstrates how community-based arrangements declined as more impersonal forms of borrowing emerged during the twentieth century.
Tallymen and check traders moved into doorstep money-lending during the 1960s, but in subsequent decades the loss of their best working class customers, owing to increased spending power and the emergence of a broader range of credit alternatives, forced them to focus on the 'financially excluded'. This 'sub-prime' market was open for exploitation by unlicensed lenders, and Sean O'Connell offers the first detailed historical investigation of illegal money-lending in the UK, encompassing the 'she usurers' of Edwardian Liverpool and the violent loan sharks of Blair's Britain.
O'Connell contrasts such commercial forms of credit with formal and informal co-operative alternatives, such as "diddlum clubs," "partners," and mutuality clubs. He provides the first history of the UK credit unions, revealing the importance of Irish and Caribbean immigrant volunteers, and explains the relative failure of the movement compared with Ireland.
Drawing on a wide range of neglected sources, including the archives of consumer credit companies, the records of the co-operative and credit union movements, and government papers, Credit and Community makes a strong contribution to historical understandings of credit and debt. Oral history testimony from both sides of the credit divide is used totelling effect, offering key insights into the complex nature of the relationship between borrowers and lenders.

This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism, specifically in Bulgaria, Serbia, and Romania as cultures continue to evolve in the post-socialist era, and in China and Japan as a continuation of movements toward modernity and progress. Surprising and thought-provoking contrasts stand out as consumers balance the global with the local in terms of clothing, technology, luxury items, and food. All chapters feature a wealth of empirical and cross-cultural data, and the presentation is framed by Professor Mike Featherstone's theoretical essay on the origins of consumer culture and the consequences of two hundred years of increasing consumption for the human condition and the future of the planet. Included in the coverage: "You are a socialist child like me": Goods and Identity in Bulgaria Consumer Culture from Socialist Yugoslavia to Post-Socialist Serbia: Movements and Moments Preserves Exiting Socialism: Authenticity, Anti-Standardization, and Middle-Class Consumption in Post-Socialist Romania Modernization and the Department Store in Early 20th-Century Japan: Modern Girl and New Consumer Culture Lifestyles A Cultural Reading of Conspicuous Consumption in China Approaching Consumer Culture broadens the cultural anthropology literature and will be welcomed by Western and Eastern scholars and researchers alike. Its depth and accessibility make it useful to university courses in cultural anthropology, cultural studies, and sociology.

This book makes a significant contribution to understanding why consumption is growing in importance in India.This book interrogates the ways that consumption is implicated in socio-cultural changes. It examines the power of the media and advertising, and the role of transnational marketing in consumption. It provides insights into the changes resulting from the engagement of local practices with the globalizing economy. It offers timely focus on phenomenal growth in Indian consumption. Harold Wilhite makes an important new contribution to the interpretation of changing consumption in India, using an ethnographic approach to interrogate the rapid growth in the consumption of household durables, beauty and cleanliness products. Insights show how the engagement of local practices with the globalizing economy result in change.

This book provides a sociological perspective on fitness culture as developed in commercial gyms, investigating the cultural relevance of gyms in terms of the history of the commercialization of body discipline, the negotiation of gender identities and distinction dynamics within contemporary cultures of consumption.

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products.The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Explores the impact of consumerism from a design perspectiveEssential reading for practitioners, researchers and students in the design industryWill be of interest to sustainability professionals, as well as conscious consumers

This is the first book to introduce and explain the concept of sustainable consumption with reference to the clothing sector. It uses various case studies to detail sustainable consumption behavior in the industry. Consumption is a key issue and is a major driver when it comes to sustainability in any industry, including clothing sector. Several studies which have highlighted the need for sustainable consumption in the clothing sector are discussed in this book.

Subjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, contemporary consumerism invades and colonises human subjectivity. Investigating especially consumerism's unconscious aspects such as desires, imagination, and fantasy, it engages with an extensive analysis of dreams. The author frames these using a synthesis of Jungian psychology and the social imaginaries of Baudrillard and Bauman, in a dialogue with the theories of McDonaldization and Disneyization. The aim is to broaden our understanding of consumerism to include the perennial consumption of symbols and signs of identity - a process which is the basis for the fabrication of the commodified self. The book offers a profound, innovative critique of our consumption societies, challenging readers to rethink how we live, and how our identities are impacted by consumerism. As such it will be of interest to students and scholars of critical psychology, psychoanalysis, sociology, anthropology and cultural studies, but is also accessible to anyone interested in the complex psychology of contemporary subjectivity.

Increasingly, consumers in North America and Europe see their purchasing as a way to express to the commercial world their concerns about trade justice, the environment, and similar issues. This ethical consumption has attracted growing attention in the press and among academics. Extending beyond the growing body of scholarly work on the topic in several ways, this volume focuses primarily on consumers rather than producers and commodity chains. It presents cases from a variety of European countries and is concerned with a wide range of objects and types of ethical consumption, not simply the usual tropical foodstuffs, trade justice, and the system of fair trade. Contributors situate ethical consumption within different contexts, from common Western assumptions about economy and society, to the operation of ethical-consumption commerce, to the ways that people's ethical consumption can affect and be affected by their social situation. By locating consumers and their practices in the social and economic contexts in which they exist and that their ethical consumption affects, this volume presents a compelling interrogation of the rhetoric and assumptions of ethical consumption.