Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution (Hardcover)

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy-innovation, customer satisfaction, and sustainability-and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	October 2019
Editors:	Cecilia Silvestri • Michela Piccarozzi • Barbara Aquilani
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	350
ISBN-13:	978-1-79981-419-1
Categories:	Books > Business & Economics > Economics > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-79981-419-X
Barcode:	9781799814191

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!