Bright Modernity - Color, Commerce, and Consumer Culture (Hardcover, 1st ed. 2017)

Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies-research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk's go-to history of the "color revolution" in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Worlds of Consumption
Release date:	September 2017
First published:	2017
Editors:	Regina Lee Blaszczyk • Uwe Spiekermann
Contributors:	Mark Stoneman
Dimensions:	235 x 155 x 22mm (L x W x T)
Format:	Hardcover
Pages:	287
Edition:	1st ed. 2017
ISBN-13:	978-3-319-50744-6
Categories:	Books > Humanities > History > History of specific subjects > Economic history Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > General Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General Books > History > History of specific subjects > Economic history
LSN:	3-319-50744-3
Barcode:	9783319507446

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